Mouseflow
Denmark· Web Analytics
Mouseflow vs Polish
Comparez Mouseflow et Polish sur les capacités, la juridiction, les garanties et l'adéquation pour les acheteurs européens.
Polish
France· Marketing Technology (MarTech) / Tag Management / Customer Data Platform
Needs review
Shortlist when you want a French-operated AI agent to rewrite and test headlines/CTAs on live traffic with minimal install. Skip when you need published subprocessors, a signed DPA on day one, self-hosting, or enterprise experiment governance. Consider VWO for mature A/B suites, or Mouseflow / Commanders Act when analytics or MarTech depth matters more than autonomous copy.
EU-operatedAI CRO agentFirst-party pixelSaaSEarly access
Les lignes surlignées diffèrent entre les deux produits.
| Caractéristique | Mouseflow | Polish |
|---|---|---|
| Pays d'origine | Denmark | France |
| Catégorie | Web Analytics | Marketing Technology (MarTech) / Tag Management / Customer Data Platform |
| Open source | Non | Non |
| Auto-hébergé | Non | Non |
| Siège | Non indiqué | France |
| Entité légale | Non indiqué | DOGFOODED SAS (SIREN 107391229), 117 rue de Vaugirard, 75015 Paris |
| Maison mère / contrôle US | Non indiqué | Aucune maison mère US connue |
| Exposition CLOUD Act (indicative) | Non indiqué | Moyen |
| Statut d'hébergement dans l'UE | Non indiqué | Partiel |
| Hébergement / résidence | Non indiqué | Marketing site and app responses served via Vercel (US-group cloud). No public subprocessor schedule for databases, AI inference, email, or backups. Account auth uses Google sign-in per privacy policy. |
| Résumé | Denmark-headquartered behavior analytics SaaS: session replay, heatmaps, friction detection, journey analytics, and AI insights for CRO and UX teams, with EU or US Google Cloud residency and a public DPA. | French AI CRO agent that rewrites headlines and CTAs from first-party visit signals, tests them on live traffic, and keeps what converts. |
| Tags |
| En un coup d'œil | Mouseflow | Polish |
|---|---|---|
| HQ | Non indiqué | Paris, France |
| Legal entity | Non indiqué | DOGFOODED SAS (SIREN 107391229) |
| Product type | Non indiqué | SaaS AI CRO / personalization agent |
| Install | Non indiqué | Single head snippet |
| Commercial model | Non indiqué | Monthly subscription with short free trial |
| Open source | Non indiqué | No |
| Self-host | Non indiqué | No (not documented) |
Mouseflow
Replays de session
Mouseflow enregistre sessions utilisateurs complètes en vidéos, capturant clics, scrolls, frappes et hésitations. Équipes regardent parcours exacts pour identifier bugs, blocages UX ou points confusion. Fonctionnalités comme starring, tagging, commentaires et partage sessions aident collaboration. Filtrez par appareil, source trafic ou événements custom pour revoir interactions pertinentes rapidement. Remplace devinettes par preuve visuelle comportement.
Heatmaps
Heatmaps dynamiques affichent clics, scrolls, mouvements, attention et géolocalisations sur pages. Comparez segments mobile vs desktop ou campagnes. Vues interactives soulignent zones friction. Données montrent temps chargement moyen, taux hover-to-click et éléments ignorés. Insights exportables aident affiner layouts sans essais.
Détection de friction
Scoring automatique détecte rage clicks, dead clicks, hésitations, abandons formulaires et erreurs JavaScript. Mina AI diagnostique problèmes et suggère correctifs. Suivez tendances dans le temps, comparez benchmarks industrie et recevez alertes. Lien direct vers replays session pour contexte. Priorisez problèmes fort impact pour réduire abandons.
Analytique de parcours
Cartographie chemins utilisateurs sur pages, montrant routes communes et abandons. Groupez pages similaires, segmentez trafic et regardez utilisateurs convertis vs abandonnés. Connecte entonnoirs et replays pour visibilité complète. Révèle motifs cachés affectant revenus.
Polish
Visit-aware headline and CTA rewriting
Uses first-party visit context (source, campaign, device, new vs returning) to draft headlines and CTAs in the site language and configured brand voice, without changing logo, colors, or layout.
Live-traffic keep-what-converts loop
Serves variants on real visitors, allocates more traffic to what converts, and rewrites underperformers. Early access focuses on headlines/CTAs; fuller per-visitor page layouts are described as early-member rollout.
Plain-language decision feed with human control
Every audience, page, and result lands in a readable feed. Operators set voice instructions, approve or auto-publish pages, steer tone, or pause anything.
One-line install across common stacks
A single script tag in the page head covers Next.js, Webflow, WordPress, Shopify, or plain HTML. Returning visitors are described as served from cache so the pixel stays async and light.
First-party conversion pixel
Measurement is Polish's own first-party pixel, independent of your analytics stack. Marketing claims no cookies; the privacy policy still describes an anonymous identifier stored in the browser, so treat cookie claims as needing legal review.
| Assurance & compliance | Mouseflow | Polish |
|---|---|---|
| Independent security / no-logs audit | Non indiqué | Not found No public security or audit page located. |
| ISO 27001 | Non indiqué | Not found No ISO claim found on getpolish.app. |
| SOC 2 / SOC 3 | Non indiqué | Not found No SOC 2/3 claim found. |
| GDPR / EU data protection | Non indiqué | Vendor claimed EU (French) controller entity and a public privacy policy exist; confirm lawful basis, DPA, and cookie/identifier treatment for your sites. |
| US CLOUD Act exposure (indicative) | Non indiqué | Partial EU entity / no known US parent, but public site runs on Vercel and account auth uses Google. Backend subprocessors unpublished. Not legal advice. |
| Data processing agreement (B2B) | Non indiqué | Not found No public DPA download or in-product DPA link found; email hello@dogfooded.com. |
| EU AI Act | Non indiqué | Unknown Product is AI-centric (autonomous copy generation) but no AI Act classification or documentation was published on the site. |
| Considerations & known limitations | Mouseflow | Polish |
|---|---|---|
| No public subprocessor or region list | Non indiqué | Medium Hosting beyond Vercel edge headers and Google sign-in is unpublished. Procurement should request a subprocessor schedule and regions before production on personal data-heavy sites. |
| Cookieless marketing vs stored browser identifier | Non indiqué | Medium Marketing promises no cookies while the privacy policy describes an anonymous identifier stored in the browser. Legal review is needed for consent banners and ePrivacy. |
| Early-access feature scope | Non indiqué | Low Fuller per-visitor page layouts are still rolling out; today's verified core is headline/CTA rewriting and testing. |
| US-group cloud and auth dependencies | Non indiqué | Medium Vercel-served app and Google sign-in create US CLOUD Act-relevant paths even though the legal entity is French. |
Adéquation
Mouseflow
Best fit when
Non indiqué
Poor fit when
Non indiqué
Polish
Best fit when
- Founders or lean growth teams without a dedicated CRO function
- Sites that can paste one head snippet (Next.js, Webflow, WordPress, Shopify, HTML)
- Teams that want AI-written headline/CTA variants tested on real traffic
- Buyers who need a French SAS contracting entity for MarTech shortlists
- Operators who want pause/approve controls and a plain-language change feed
Poor fit when
- Orgs that require a public subprocessor list, SOC 2/ISO pack, or in-product DPA before pilot
- Teams that need self-hosting or Google-free authentication
- Enterprises needing mature multivariate governance comparable to VWO-class platforms
- Buyers seeking a full analytics, CDP, or tag-management suite rather than CRO copy automation
Consider instead when
When: You need a mature experiment / A/B platform with deeper governance
Consider: VWO
US incumbent; stronger classic experiment tooling, weaker AI-autonomous copy story than Polish.
When: You primarily need European web analytics or session insight, not autonomous copy CRO
Consider: Mouseflow or Piwik PRO
Analytics depth first; they do not replace Polish's rewrite-and-test agent.
When: You need French/EU MarTech, tag management, or CDP breadth
Consider: Commanders Act
Broader MarTech stack; not an AI headline agent.
Open questions for due diligence
Mouseflow
Non indiqué
Polish
- Will DOGFOODED SAS sign a B2B DPA and publish subprocessors (hosting, AI model provider, email, backups) with regions?
- Where is optimization/visitor data stored at rest, and is an EU-only processing path available?
- How is the anonymous browser identifier implemented if marketing claims no cookies (localStorage, cookie, other)?
- Is non-Google authentication planned for workspace accounts?
- What AI model providers process page copy, and is customer content retained for training?