etracker
Germany· Web Analytics
etracker vs JENTIS
Confronta etracker e JENTIS su capacità, giurisdizione, garanzie e idoneità per acquirenti europei.
Entrambi elencati come alternative a: Google Analytics
JENTIS
Austria· Web Analytics
Needs review
Shortlist when you need managed server-side / first-party capture with EU-entity hosting and multi-destination activation (ads + analytics). Skip when you only want lightweight privacy analytics or free self-hosted tagging—consider Piwik PRO or etracker for EU analytics-first stacks, or Google sGTM if you will operate a Google-centric pipeline yourself.
EU-operated (Austria)Server-side tag managerEU/EEA hosting (claimed)ISO 27001 (claimed)Managed SaaSNot open source
Le righe evidenziate differiscono tra i due prodotti.
| Caratteristica | etracker | JENTIS |
|---|---|---|
| Paese di origine | Germany | Austria |
| Categoria | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Sede | Non indicato | Austria |
| Soggetto giuridico | Non indicato | JENTIS GmbH |
| Legge applicabile | Non indicato | Austria / EU GDPR |
| Capogruppo / controllo USA | Non indicato | Nessuna capogruppo USA nota |
| Esposizione CLOUD Act (indicativa) | Non indicato | Basso |
| Hosting / residenza | Non indicato | Product: default EU/EEA-only processing on ISO 27001-certified cloud; docs cite IONOS cloud (Germany/EU). Exact host/region named in customer DPA. Optional non-EU instances may add non-EU subprocessors if selected. Marketing website separately uses Host Europe (DE) and US SaaS (HubSpot, Salesforce, Google) for corporate CRM/ads—not the Twin Server product path. |
| Riassunto | German SaaS web and marketing analytics from JustRelate: cookieless default tracking, integrated tag/consent management, e-commerce and ad conversion sync on EU-hosted servers. | Austrian managed server-side data capture and hybrid tag manager: first-party Twin Server collection, consent-aware routing, and ad activation for multi-tool MarTech stacks. |
| Tag |
| A colpo d'occhio | etracker | JENTIS |
|---|---|---|
| HQ | Non indicato | Vienna, Austria |
| Legal entity | Non indicato | JENTIS GmbH (FN 529675i) |
| Founded | Non indicato | 2020 |
| Product type | Non indicato | Managed server-side data capture / hybrid tag manager |
| Hosting model | Non indicato | Managed SaaS; EU/EEA by default (IONOS cited in docs) |
| Open source | Non indicato | No |
| Self-hosted product | Non indicato | No (managed hosting) |
| Commercial model | Non indicato | Sales-led SaaS (demo / consultation) |
etracker
Dashboard interattiva e report
La dashboard fornisce panoramiche KPI come visite, conversioni e bounce rate, segmentate per dispositivo, località o sorgente. Gli utenti approfondiscono dinamicamente su dimensioni come pagine, campagne o segmenti custom. I report si esportano in CSV, PDF o strumenti BI come Power BI. Aggiornamenti quasi real-time (sotto 30 minuti) aiutano a monitorare performance live.
Analisi onsite e UX
Traccia percorsi utente, profondità scroll via scrollmap proiettate sulle pagine e interazioni form. I report scroll segmentano per dispositivo o origine, mostrando engagement come tempo trascorso o punti uscita. L'analisi contenuti copre pagine popolari, ricerche interne e download, rivelando opportunità ottimizzazione senza modifiche codice.
Tracciamento e-commerce e marketing
Per negozi, misura funnel da visualizzazioni prodotto ad acquisti, inclusi carrelli, voucher e basket abbandonati a livello articolo. Gli strumenti marketing gestiscono parametri UTM, modelli multi-attribuzione e upload server-side verso Google Ads, Meta, TikTok e Microsoft Ads. I journey live riproducono sessioni in tempo reale.
JENTIS
Hybrid server-side tag management
One container for client- and server-side tags with first-party DNS; migrate data-layer logic and debug from browser hit to server dispatch without running your own sGTM fleet.
Twin Server capture and transforms
Server-side session mirror that can pseudonymize, anonymize, enrich, and time-frame parameters before forwarding—usable as a CNIL-style proxy pattern when configured carefully.
Essential Mode for non-consent traffic
Configurable minimized/anonymized capture when marketing consent is refused so sessions and conversions are not fully invisible—subject to DPO/legal sign-off per jurisdiction.
Synthetic Users for ad activation
Models trained on consented first-party data produce synthetic conversion signals for Google, Meta, TikTok, and other ad APIs; measure impact with holdouts—legal basis is configuration-specific.
Managed EU connectors and raw export
Vendor-maintained connectors across analytics, ads, and MarTech plus raw data export/API-style control; not a self-hosted open-source stack.
| Assurance & compliance | etracker | JENTIS |
|---|---|---|
| Independent security / no-logs audit | Non indicato | Not found No public independent no-logs or third-party security audit PDF located; ISO is the main public assurance claim. |
| ISO 27001 | Non indicato | Vendor claimed Vendor states ISO 27001 / ISO 27001:2013 certification on site footer and privacy docs; certificate not independently verified in this draft. |
| SOC 2 / SOC 3 | Non indicato | Not found No public SOC 2/3 report found on marketing or privacy docs. |
| GDPR / EU data protection | Non indicato | Vendor claimed Austrian controller entity; product marketed as privacy-by-design processor with EU hosting, CMP hooks, and transform functions. Not legal advice—confirm config and DPA. |
| US CLOUD Act exposure (indicative) | Non indicato | Partial EuropeanStack assessment: AT entity and no known US parent; product hosting claimed EU-only (e.g. IONOS). Residual exposure via customer-chosen US destinations and any non-EU instance option. Not legal advice. |
| Data processing agreement (B2B) | Non indicato | Vendor claimed Sample DPA via Customer Legal Hub; required for SaaS processing. Confirm signed version and subprocessor annex. |
| EU AI Act | Non indicato | Not applicable Core product is tag/data capture; Synthetic Users is ML-assisted but product is not marketed as a general-purpose AI system. Revisit if Synthetic Users becomes a primary regulated AI offering. |
| Considerations & known limitations | etracker | JENTIS |
|---|---|---|
| Consent modes need legal sign-off | Non indicato | High Essential Mode and Synthetic Users can re-open measurement when users refuse cookies; legality depends on jurisdiction, configuration, and DPO assessment—not automatic compliance. |
| Downstream US ad/analytics tools | Non indicato | Medium Even with EU capture, enabling Google/Meta/TikTok connectors can transfer personal data to US providers; use transforms/proxy patterns and transfer tools as required. |
| ISO claimed; limited public audits | Non indicato | Medium ISO 27001 is vendor-asserted; no independent public security/no-logs audit found. Request certificate, pen-test summaries, and full subprocessor list under NDA if needed. |
| Managed SaaS, not self-host | Non indicato | Medium No open-source self-host product path; ops simplicity trades for vendor dependency, sales-led pricing, and migration cost if you later leave. |
| Implementation and data-layer effort | Non indicato | Low Migration from client-side tags still needs DNS, data layer, CMP mapping, and QA—vendor connectors reduce but do not eliminate engineering work. |
Idoneità
etracker
Best fit when
Non indicato
Poor fit when
Non indicato
JENTIS
Best fit when
- E-commerce and multi-brand sites that lose conversion data to blockers, ITP, and consent drop-off
- Performance marketing teams activating into Google, Meta, TikTok, and other ad APIs from first-party events
- Analytics/DPO pairs that need data-point-level governance, CMP sync, and pseudonymization before third-country tools
- Organizations preferring a managed EU capture layer over self-operated server-side GTM
- Stacks that feed both EU analytics (e.g. Piwik PRO) and global ad platforms from one collection path
Poor fit when
- Teams seeking free, open-source, or fully self-hosted analytics only
- Lightweight privacy page analytics without ad activation or hybrid tag management
- Buyers who cannot run sales-led procurement, data-layer work, and legal review of consent modes
- Use cases that need a full CDP/BI product rather than capture and routing
Consider instead when
When: You primarily need EU privacy-focused web analytics (and optional self-host), not multi-destination ad activation
Consider: Piwik PRO or etracker
JENTIS can still sit in front of Piwik PRO; choose the analytics product when capture is not the bottleneck.
When: You are Google-only and will operate server-side GTM yourself
Consider: Google Tag Manager (server-side) + GA4
Lower cash cost; higher ops burden and different transfer/jurisdiction posture.
When: You need a full customer data platform or enterprise analytics suite
Consider: Adobe Analytics or a dedicated CDP (e.g. Tealium)
JENTIS is capture/routing at the start of the chain, not a CDP replacement.
Open questions for due diligence
etracker
Non indicato
JENTIS
- What is the exact production cloud provider, region, and subprocessor list on the current DPA annex?
- Can the vendor produce a current ISO 27001 certificate and any independent penetration-test summary?
- Has legal counsel approved Essential Mode and Synthetic Users for your markets (ePrivacy/GDPR basis)?
- Which destinations will receive personal data vs pseudonymized/synthetic signals only?
- What SLA, raw data retention, and exit/export terms apply to your tier?