Magic Earth vs Organic Maps

Confronta Magic Earth e Organic Maps su capacità, giurisdizione, garanzie e idoneità per acquirenti europei.

Entrambi elencati come alternative a: Google Maps

Logo: Magic Earth

Magic Earth

Netherlands· Maps & Navigation

Needs review

Shortlist Magic Earth when you want a Dutch-published freemium OSM navigator with offline Premium packs, multi-modal routing, and dashboard integrations without a Google account. Skip when you need open-source clients, a published B2B DPA/subprocessor schedule, or Google-grade live transit and commercial POI density everywhere—consider Google Maps for coverage, or open OSM clients (Organic Maps/OsmAnd) for fully free offline-first use.

NL-operatedOffline maps (Premium)OSM-based mapsMulti-modal routingFreemiumClosed source
Logo: Organic Maps

Organic Maps

Estonia· Offline Navigation Software

Needs review

Shortlist Organic Maps when you need free, Apache-licensed, offline-first OpenStreetMap navigation with strong privacy defaults and an Estonian operator—especially for hiking, cycling, and no-signal travel. Skip when you need live traffic, mature multi-modal public transport, enterprise certifications/DPA, or white-label map CDN rights; consider HERE WeGo or Mapy.com for commercial stacks, Magic Earth for freemium offline navigation, or komoot for sport-tour communities.

EU-operated (EE)Open source (Apache 2.0)Offline-firstNo ads / no trackers (claimed)OpenStreetMap dataF-Droid available
Magic Earth vs Organic Maps: Sintesi
CaratteristicaLogo: Magic EarthMagic EarthLogo: Organic MapsOrganic Maps
Paese di origineNetherlandsEstonia
CategoriaMaps & NavigationOffline Navigation Software
Open sourceNo
Self-hostedNoNo
SedeNetherlandsEstonia
Soggetto giuridicoMagic Lane International B.V. (Amsterdam; Play Store lists Narva-eiland 52, 1014 ZJ)Organic Maps OÜ (registry code 16225385, Tallinn)
Legge applicabileNetherlands / EU GDPR context (consumer privacy policy; not legal advice)Estonia / EU (entity under Republic of Estonia; confirm contracts per use)
Capogruppo / controllo USANessuna capogruppo USA notaNessuna capogruppo USA nota
Esposizione CLOUD Act (indicativa)MedioMedio
Hosting / residenzaConsumer online services on Magic Earth hostnames (e.g. magicearthsdk.com service domains per vendor data inventory). Primary cloud host and EU/non-EU regions not publicly listed. Weather aggregated on vendor servers from external providers. Premium iOS cloud backup host unknown. Billing often via Apple App Store / Google Play (US-group platforms). No public consumer subprocessor schedule found.Offline-first client (on-device maps). Map download/update servers publicly sponsored by Mythic Beasts (UK) with London and Amsterdam capacity and by 44+ Technologies for Vietnam/SE Asia. Public website observed behind Cloudflare (US). Android beta via Firebase App Distribution (Google). No full public subprocessor schedule.
Riassunto

Privacy-oriented freemium maps and turn-by-turn navigation from Magic Lane International B.V. (Amsterdam): OSM-based maps, offline Premium packs, multi-modal routing, and CarPlay/Android Auto.

Estonian open-source offline maps and GPS navigation (Organic Maps OÜ): OpenStreetMap-based hiking, cycling, and driving guidance with no ads or tracking.

Tag
A colpo d'occhio: Magic Earth vs Organic Maps
A colpo d'occhioLogo: Magic EarthMagic EarthLogo: Organic MapsOrganic Maps
HQAmsterdam, Netherlands (Brasov, RO site also listed)Tallinn, Estonia (Organic Maps OÜ)
Legal entityMagic Lane International B.V.Non indicato
Product typeConsumer iOS/Android navigation appNon indicato
Map dataOpenStreetMap-based + vendor layersOpenStreetMap (+ elevation/other open sources in packages)
Commercial modelFreemium Essential + Premium (web/store)Free app; donation-funded; grants (e.g. NLnet)
Open sourceNo (closed source)Non indicato
Self-hostNoNon indicato
RegistryNon indicatoEE 16225385
LicenseNon indicatoApache 2.0 (app); separate binary map data license
ClientsNon indicatoAndroid, iOS, desktop/Linux builds; CarPlay/Android Auto
Key capabilities: Magic Earth vs Organic Maps
Key capabilitiesLogo: Magic EarthMagic EarthLogo: Organic MapsOrganic Maps
NL-operated
Offline maps (Premium)Non indicato
OSM-based mapsNon indicato
Multi-modal routingNon indicato
FreemiumNon indicato
Closed sourceNon indicato
Open source (Apache 2.0)Non indicato
Offline-firstNon indicato
No ads / no trackers (claimed)Non indicato
OpenStreetMap dataNon indicato
F-Droid availableNon indicato

Magic Earth

  • OpenStreetMap-based maps with offline Premium packs

    Worldwide map browsing uses OSM-derived data with Magic Lane enrichment. Premium unlocks offline map downloads and offline voice guidance for 200+ countries/regions (vendor claim: 233), reducing reliance on mobile data while travelling.

  • Multi-modal turn-by-turn routing

    Essential includes basic car, bicycle, pedestrian, and truck routing with multi-stop plans, lane assistance, and head-up display. Premium deepens profiles (e.g. bike terrain/e-bike, truck dimensions) and traffic-aware re-routing.

  • CarPlay, Android Auto, and Apple Watch (Premium)

    Dashboard and wearable integrations are Premium features for in-vehicle and on-wrist guidance—useful when phone-only navigation is impractical, with vendor notes that coverage can vary by region.

  • Crowd traffic, cameras, and safety reports

    Premium emphasises real-time traffic optimisation; Essential still surfaces camera alerts and community hazard-style reports. Traffic contribution telemetry uses a rotating sensor id per the vendor data inventory rather than a permanent user account graph.

  • Freemium model without ads as monetisation

    Essential remains free for core map and basic navigation. Premium is sold via web licenses and store subscriptions with trials; vendor messaging rejects advertising and sale of personal data as the funding model.

Organic Maps

  • Fully offline maps, search, and turn-by-turn navigation

    Download country/region map packages once, then search, plan, and navigate without a live connection. Supports walking, cycling, and car guidance with voice prompts. Ideal for remote travel and roaming control; map updates and first-time downloads still need network access to project servers.

  • Outdoor cartography: trails, contours, and elevation

    OpenStreetMap-based hiking and cycling routes, walking paths, contour lines, elevation profiles, peaks, and slopes—useful where commercial basemaps under-represent trail detail. Quality depends on local OSM completeness; missing paths need community edits, not a paid editorial team.

  • CarPlay, Android Auto, and multi-store distribution

    In-car display support via CarPlay and Android Auto is listed on the official product page. Apps ship on App Store, Google Play, Huawei AppGallery, F-Droid, Accrescent, and GitHub releases—important for MDM or store-policy constraints.

  • Bookmarks and tracks with open file formats

    Import and export bookmarks and tracks in KML/KMZ, GPX, and GeoJSON so field teams can move routes between Organic Maps and other GIS or outdoor tools without proprietary lock-in.

  • In-app OpenStreetMap POI editing

    After signing into an OSM account in settings, users can add places or fix POI details (name, hours, website) from the device. Limited to POIs—not roads or complex geometry—so advanced mapping still needs iD/JOSM or other OSM editors.

  • No ads or known third-party trackers in the client

    Official privacy policy claims no tracking, ads, or data collection. Exodus Privacy’s public static analysis of the Google Play build reported zero known tracker signatures (latest report sampled in research). This is not a substitute for a formal security audit or organisational threat model.

Assurance & compliance: Magic Earth vs Organic Maps
Assurance & complianceLogo: Magic EarthMagic EarthLogo: Organic MapsOrganic Maps
Independent security / no-logs audit
Not found

Vendor privacy claims and internal data inventory PDF; no public independent audit PDF located.

Partial

Exodus Privacy / TrackerControl static tracker scans public; no independent no-logs or penetration-test report found for Organic Maps OÜ.

ISO 27001
Not found

Not found on Magic Earth / Magic Lane consumer product pages in this research pass.

Not found

No public ISO 27001 certificate located for Organic Maps OÜ.

SOC 2 / SOC 3
Not found
Not found

No public SOC 2/3 report located.

GDPR / EU data protection
Vendor claimed

EU (NL) controller entity; privacy policy + data inventory published; confirm DPA/residencies for B2B use.

Partial

EU (Estonian) controller; privacy policy claims no collection/tracking. No detailed GDPR processing record or DPA package published. Confirm for organisational use.

US CLOUD Act exposure (indicative)
Partial

NL BV, no known US parent; no public hosting/subprocessor list; Apple/Google store billing and possible third-party location/ID sharing (Play Data safety) prevent a clean low assessment. Not legal advice.

Partial

Estonian OÜ, no known US parent, offline-first client. Map CDN on UK/NL (Mythic Beasts) and VN; website Cloudflare; Android beta Firebase. Assessment: medium exposure residual via US CDN/beta paths—not a clean bill. Not legal advice.

Data processing agreement (B2B)
Not found

Consumer app privacy contacts published; no standard public B2B DPA download found for Magic Earth.

Not found

No self-serve B2B DPA found; consumer/donation project. White-label/legal inquiries: legal@organicmaps.app.

EU AI Act
Not applicable

Consumer navigation app; not marketed as an AI system product in this research pass.

Not applicable

Offline maps/navigation client; not marketed as an AI system product.

Considerations & known limitations: Magic Earth vs Organic Maps
Considerations & known limitationsLogo: Magic EarthMagic EarthLogo: Organic MapsOrganic Maps
Marketing privacy claims vs telemetry inventory
Medium

Homepage claims (no personal data collection / no tracking) are stronger than the privacy policy, data inventory PDF (anonymous retention of some routing/search/traffic classes), and Google Play Data safety labels (possible third-party sharing of location and device IDs). Diligence should use the inventory and store labels, not marketing alone.

Non indicato
No public hosting / subprocessor schedule
Medium

Primary cloud providers and data-region commitments for consumer backends are not published. Blocks clean EU-only / low CLOUD Act statements until the vendor supplies a schedule.

Non indicato
Essential vs Premium feature matrix can change
Low

Offline maps, traffic, and dashboard integrations are Premium on the current pricing page. Packaging has moved from free-first toward freemium/subscription—re-check before relying on a specific free capability.

Non indicato
Closed-source consumer app, not enterprise MDM kit
Low

No self-host path and limited public enterprise assurance artifacts. Fleet or regulated deployments need Magic Lane B2B contracts, not the store listing alone.

Non indicato
Feature availability varies by country
Low

Vendor and store notes state some features (e.g. cameras, transit depth, traffic) are not available everywhere; validate on feature-availability pages for target countries.

Non indicato
Donation-funded sustainabilityNon indicato
Medium

Free forever depends on donations and grants; project materials have historically stressed that voluntary funding may not fully cover long-term development. Plan for possible slower feature velocity or community forks.

Incomplete public hosting inventoryNon indicato
Medium

Sponsors (Mythic Beasts, 44+) are named, but there is no enterprise subprocessor register. Cloudflare and Firebase appear in the distribution path. High-assurance buyers must ask legal@organicmaps.app for a current infrastructure list.

OSM completeness varies by regionNon indicato
Medium

Routing and POI quality track OpenStreetMap coverage. Rural or poorly mapped areas may lack roads, turn restrictions, or businesses that commercial maps show.

Limited live traffic and public transportNon indicato
Medium

Not a substitute for Google/HERE live traffic or mature door-to-door PT. Bus-stop details improved in 2025; full multi-modal PT remains a common request.

Map package redistribution constraintsNon indicato
Low

Apache covers source; .mwm binaries require attribution and restrict white-label use without permission—relevant for embedders, not typical end users.

Community governance and forksNon indicato
Low

A small founder board governs the project. 2025 community discussions and the CoMaps fork illustrate OSS governance risk; verify active maintainership before long-term standardisation.

Idoneità

Magic Earth

Best fit when

  • Drivers and travellers who want offline map packs and turn-by-turn guidance without a Google Maps account
  • Cyclists, hikers, and truck drivers who need mode-specific or dimension-aware routing profiles
  • Privacy-minded consumers evaluating European-published navigation with freemium Essential access
  • Users who need CarPlay or Android Auto navigation on a non-Google map stack (Premium)
  • Teams piloting a consumer app first before considering Magic Lane B2B SDKs for embedded mobility

Poor fit when

  • Organisations requiring a signed B2B DPA, named EU hosting regions, and a public subprocessor list before pilot
  • Buyers who need fully open-source map clients and community map editing workflows
  • Operations that depend on the densest commercial POI and live transit coverage in every city
  • Deployments that must treat Google Play Data safety third-party location/ID sharing as a hard blocker without vendor clarification

Consider instead when

  • When: You need maximum real-time traffic, transit density, and commercial POI coverage with deep Android/Google ecosystem integration

    Consider: Google Maps

    Different privacy and account model; usually stronger live data breadth.

  • When: You want fully free offline OSM navigation without a freemium paywall or proprietary backend

    Consider: Organic Maps or OsmAnd (community OSM clients; not currently in this catalog)

    Trade vendor live traffic and dashboard polish for open/offline-first clients.

  • When: You need embeddable maps/routing for fleets, micromobility, or automotive products under contract

    Consider: Magic Lane developer platform / SDK (same vendor, different product)

    Do not assume the consumer Magic Earth app is the enterprise SKU.

Organic Maps

Best fit when

  • Hikers, cyclists, and travellers who must navigate without mobile data after pre-downloading regions
  • Privacy-conscious users who want a tracker-free client verified by Exodus/TrackerControl-style scans
  • Teams recommending a Google Maps alternative for BYOD travel with an EU legal entity (Organic Maps OÜ)
  • OSM contributors who want simple on-device POI editing that uploads to OpenStreetMap
  • Organisations that prefer F-Droid or sideload channels alongside major app stores

Poor fit when

  • Requirements for live traffic, dense commercial POI graphs, or full multi-modal public-transport planning
  • Procurement that mandates public ISO 27001/SOC 2, a signed B2B DPA, or a complete subprocessor register before shortlist
  • White-label or OEM embedding of official .mwm packages without a written license from Organic Maps
  • Fleet/commercial navigation needing SLA, telematics integration, or paid enterprise support contracts

Consider instead when

  • When: You need commercial map stack offline multi-modal navigation under a Dutch controller with published cloud subprocessors

    Consider: HERE WeGo

    HERE WeGo is freemium consumer on HERE data; different ownership and AWS/Azure exposure

  • When: You want Czech-operated outdoor layers, freemium offline packs, and a map REST API

    Consider: Mapy.com

    Mapy (Seznam) is not OSS; stronger CZ editorial cartography and API product

  • When: You want a commercial freemium offline navigator from a Dutch map-engine company

    Consider: Magic Earth

    Magic Earth / Magic Lane; compare store data-safety disclosures and licensing

  • When: You primarily need sport-specific tour planning and outdoor community features

    Consider: komoot

    komoot is outdoor-community first, not a general offline OSM navigator

  • When: You need maximum global POI density, live traffic, and default OS integration

    Consider: Google Maps

    US Big Tech default; opposite privacy and offline posture

Open questions for due diligence

Magic Earth

  • What cloud providers and regions host Magic Earth online services and Premium iOS cloud backup?
  • Will Magic Lane sign a B2B DPA and publish a consumer-app subprocessor list for organisational pilots?
  • Which third parties receive location or device IDs under Google Play Data safety, and under what legal bases?
  • Is there an independent security assessment or ISO/SOC roadmap for the Magic Earth stack?
  • How current is OSM enrichment versus Google/Apple POI freshness in our primary cities and truck corridors?

Organic Maps

  • Will Organic Maps OÜ sign a B2B DPA and provide a current subprocessor/hosting inventory for organisational recommendations?
  • What is the full list of map CDN endpoints, backup hosts, and analytics/CDN providers beyond Mythic Beasts, 44+, Cloudflare, and Firebase beta?
  • Is there any roadmap for independent security audit publication or formal certifications?
  • What contractual path exists for white-label or high-volume redistribution of .mwm packages?
  • How should organisations treat CoMaps vs Organic Maps when both appear in app stores for the same use case?