etracker
Germany· Web Analytics
etracker vs JENTIS
Vergelijk etracker en JENTIS op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.
Beide vermeld als alternatief voor: Google Analytics
JENTIS
Austria· Web Analytics
Needs review
Shortlist when you need managed server-side / first-party capture with EU-entity hosting and multi-destination activation (ads + analytics). Skip when you only want lightweight privacy analytics or free self-hosted tagging—consider Piwik PRO or etracker for EU analytics-first stacks, or Google sGTM if you will operate a Google-centric pipeline yourself.
EU-operated (Austria)Server-side tag managerEU/EEA hosting (claimed)ISO 27001 (claimed)Managed SaaSNot open source
Gemarkeerde rijen verschillen tussen de twee producten.
| Kenmerk | etracker | JENTIS |
|---|---|---|
| Land van herkomst | Germany | Austria |
| Categorie | Web Analytics | Web Analytics |
| Open source | Nee | Nee |
| Self-hosted | Nee | Nee |
| Hoofdkantoor | Niet vermeld | Austria |
| Juridische entiteit | Niet vermeld | JENTIS GmbH |
| Toepasselijk recht | Niet vermeld | Austria / EU GDPR |
| VS-moeder / zeggenschap | Niet vermeld | Geen bekende VS-moeder |
| CLOUD Act-blootstelling (indicatief) | Niet vermeld | Laag |
| Hosting / residentie | Niet vermeld | Product: default EU/EEA-only processing on ISO 27001-certified cloud; docs cite IONOS cloud (Germany/EU). Exact host/region named in customer DPA. Optional non-EU instances may add non-EU subprocessors if selected. Marketing website separately uses Host Europe (DE) and US SaaS (HubSpot, Salesforce, Google) for corporate CRM/ads—not the Twin Server product path. |
| Samenvatting | German SaaS web and marketing analytics from JustRelate: cookieless default tracking, integrated tag/consent management, e-commerce and ad conversion sync on EU-hosted servers. | Austrian managed server-side data capture and hybrid tag manager: first-party Twin Server collection, consent-aware routing, and ad activation for multi-tool MarTech stacks. |
| Tags |
| In één oogopslag | etracker | JENTIS |
|---|---|---|
| HQ | Niet vermeld | Vienna, Austria |
| Legal entity | Niet vermeld | JENTIS GmbH (FN 529675i) |
| Founded | Niet vermeld | 2020 |
| Product type | Niet vermeld | Managed server-side data capture / hybrid tag manager |
| Hosting model | Niet vermeld | Managed SaaS; EU/EEA by default (IONOS cited in docs) |
| Open source | Niet vermeld | No |
| Self-hosted product | Niet vermeld | No (managed hosting) |
| Commercial model | Niet vermeld | Sales-led SaaS (demo / consultation) |
etracker
Interactive Dashboard and Reports
The dashboard provides KPI overviews like visits, conversions, and bounce rates, segmented by device, location, or source. Users drill down dynamically across dimensions such as pages, campaigns, or custom segments. Reports export to CSV, PDF, or BI tools like Power BI. Near-real-time updates (under 30 minutes) help monitor live performance.
Onsite and UX Analysis
Track user paths, scroll depths via scrollmaps projected on pages, and form interactions. Scroll reports segment by device or origin, showing engagement like time spent or exit points. Content analysis covers popular pages, internal searches, and downloads, revealing optimization opportunities without code changes.
E-Commerce and Marketing Tracking
For stores, it measures funnels from product views to purchases, including carts, vouchers, and abandoned baskets at item level. Marketing tools handle UTM parameters, multi-attribution models, and server-side uploads to Google Ads, Meta, TikTok, and Microsoft Ads. Live journeys replay sessions in real time.
JENTIS
Hybrid server-side tag management
One container for client- and server-side tags with first-party DNS; migrate data-layer logic and debug from browser hit to server dispatch without running your own sGTM fleet.
Twin Server capture and transforms
Server-side session mirror that can pseudonymize, anonymize, enrich, and time-frame parameters before forwarding—usable as a CNIL-style proxy pattern when configured carefully.
Essential Mode for non-consent traffic
Configurable minimized/anonymized capture when marketing consent is refused so sessions and conversions are not fully invisible—subject to DPO/legal sign-off per jurisdiction.
Synthetic Users for ad activation
Models trained on consented first-party data produce synthetic conversion signals for Google, Meta, TikTok, and other ad APIs; measure impact with holdouts—legal basis is configuration-specific.
Managed EU connectors and raw export
Vendor-maintained connectors across analytics, ads, and MarTech plus raw data export/API-style control; not a self-hosted open-source stack.
| Assurance & compliance | etracker | JENTIS |
|---|---|---|
| Independent security / no-logs audit | Niet vermeld | Not found No public independent no-logs or third-party security audit PDF located; ISO is the main public assurance claim. |
| ISO 27001 | Niet vermeld | Vendor claimed Vendor states ISO 27001 / ISO 27001:2013 certification on site footer and privacy docs; certificate not independently verified in this draft. |
| SOC 2 / SOC 3 | Niet vermeld | Not found No public SOC 2/3 report found on marketing or privacy docs. |
| GDPR / EU data protection | Niet vermeld | Vendor claimed Austrian controller entity; product marketed as privacy-by-design processor with EU hosting, CMP hooks, and transform functions. Not legal advice—confirm config and DPA. |
| US CLOUD Act exposure (indicative) | Niet vermeld | Partial EuropeanStack assessment: AT entity and no known US parent; product hosting claimed EU-only (e.g. IONOS). Residual exposure via customer-chosen US destinations and any non-EU instance option. Not legal advice. |
| Data processing agreement (B2B) | Niet vermeld | Vendor claimed Sample DPA via Customer Legal Hub; required for SaaS processing. Confirm signed version and subprocessor annex. |
| EU AI Act | Niet vermeld | Not applicable Core product is tag/data capture; Synthetic Users is ML-assisted but product is not marketed as a general-purpose AI system. Revisit if Synthetic Users becomes a primary regulated AI offering. |
| Considerations & known limitations | etracker | JENTIS |
|---|---|---|
| Consent modes need legal sign-off | Niet vermeld | High Essential Mode and Synthetic Users can re-open measurement when users refuse cookies; legality depends on jurisdiction, configuration, and DPO assessment—not automatic compliance. |
| Downstream US ad/analytics tools | Niet vermeld | Medium Even with EU capture, enabling Google/Meta/TikTok connectors can transfer personal data to US providers; use transforms/proxy patterns and transfer tools as required. |
| ISO claimed; limited public audits | Niet vermeld | Medium ISO 27001 is vendor-asserted; no independent public security/no-logs audit found. Request certificate, pen-test summaries, and full subprocessor list under NDA if needed. |
| Managed SaaS, not self-host | Niet vermeld | Medium No open-source self-host product path; ops simplicity trades for vendor dependency, sales-led pricing, and migration cost if you later leave. |
| Implementation and data-layer effort | Niet vermeld | Low Migration from client-side tags still needs DNS, data layer, CMP mapping, and QA—vendor connectors reduce but do not eliminate engineering work. |
Geschiktheid
etracker
Best fit when
Niet vermeld
Poor fit when
Niet vermeld
JENTIS
Best fit when
- E-commerce and multi-brand sites that lose conversion data to blockers, ITP, and consent drop-off
- Performance marketing teams activating into Google, Meta, TikTok, and other ad APIs from first-party events
- Analytics/DPO pairs that need data-point-level governance, CMP sync, and pseudonymization before third-country tools
- Organizations preferring a managed EU capture layer over self-operated server-side GTM
- Stacks that feed both EU analytics (e.g. Piwik PRO) and global ad platforms from one collection path
Poor fit when
- Teams seeking free, open-source, or fully self-hosted analytics only
- Lightweight privacy page analytics without ad activation or hybrid tag management
- Buyers who cannot run sales-led procurement, data-layer work, and legal review of consent modes
- Use cases that need a full CDP/BI product rather than capture and routing
Consider instead when
When: You primarily need EU privacy-focused web analytics (and optional self-host), not multi-destination ad activation
Consider: Piwik PRO or etracker
JENTIS can still sit in front of Piwik PRO; choose the analytics product when capture is not the bottleneck.
When: You are Google-only and will operate server-side GTM yourself
Consider: Google Tag Manager (server-side) + GA4
Lower cash cost; higher ops burden and different transfer/jurisdiction posture.
When: You need a full customer data platform or enterprise analytics suite
Consider: Adobe Analytics or a dedicated CDP (e.g. Tealium)
JENTIS is capture/routing at the start of the chain, not a CDP replacement.
Open questions for due diligence
etracker
Niet vermeld
JENTIS
- What is the exact production cloud provider, region, and subprocessor list on the current DPA annex?
- Can the vendor produce a current ISO 27001 certificate and any independent penetration-test summary?
- Has legal counsel approved Essential Mode and Synthetic Users for your markets (ePrivacy/GDPR basis)?
- Which destinations will receive personal data vs pseudonymized/synthetic signals only?
- What SLA, raw data retention, and exit/export terms apply to your tier?