etracker vs Plausible Analytics

Vergelijk etracker en Plausible Analytics op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.

Beide vermeld als alternatief voor: Google Analytics, Matomo

Gemarkeerde rijen verschillen tussen de twee producten.

etracker vs Plausible Analytics: Overzicht
KenmerkLogo: etrackeretrackerLogo: Plausible AnalyticsPlausible Analytics
Land van herkomstGermanyEstonia
CategorieWeb AnalyticsWeb Analytics
Open sourceNeeJa
Self-hostedNeeJa
Samenvatting

German SaaS web and marketing analytics from JustRelate: cookieless default tracking, integrated tag/consent management, e-commerce and ad conversion sync on EU-hosted servers.

Estonian open-source, cookieless web analytics (AGPLv3): lightweight script, EU-owned hosting on Hetzner/UpCloud/Bunny, managed Cloud plus self-hosted Community Edition.

Tags

etracker

  • Interactive Dashboard and Reports

    The dashboard provides KPI overviews like visits, conversions, and bounce rates, segmented by device, location, or source. Users drill down dynamically across dimensions such as pages, campaigns, or custom segments. Reports export to CSV, PDF, or BI tools like Power BI. Near-real-time updates (under 30 minutes) help monitor live performance.

  • Onsite and UX Analysis

    Track user paths, scroll depths via scrollmaps projected on pages, and form interactions. Scroll reports segment by device or origin, showing engagement like time spent or exit points. Content analysis covers popular pages, internal searches, and downloads, revealing optimization opportunities without code changes.

  • E-Commerce and Marketing Tracking

    For stores, it measures funnels from product views to purchases, including carts, vouchers, and abandoned baskets at item level. Marketing tools handle UTM parameters, multi-attribution models, and server-side uploads to Google Ads, Meta, TikTok, and Microsoft Ads. Live journeys replay sessions in real time.

Plausible Analytics

  • Cookievrij privacy-tracking

    Geen PII/cookies — geaggregeerde EU-data. Voordelen: direct AVG-conform zonder consent, bezoekersvertrouwen, geen boetes.

  • Lichtgewicht, snel script

    75× kleiner dan GA, realtime dashboard. Verbetert SEO/snelheid, lage CO₂-voetafdruk — bruikbare inzichten eenvoudig.

  • Geavanceerde inzichten en integraties

    Doelen/funnels/omzet/segmenten; GSC/WordPress. Diepe analyse zonder complexiteit.