Vergelijk Hotjar en nilly op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.
Beide vermeld als alternatief voor: Google Analytics
France· Web Analytics
Needs review
Shortlist for Contentsquare-owned heatmaps and replay with a public DPA and Ireland defaults. Skip if you need an independent recorder or no US-group cloud. Consider Mouseflow.
Switzerland· Web Analytics
Gemarkeerde rijen verschillen tussen de twee producten.
| Kenmerk | Hotjar | nilly |
|---|---|---|
| Land van herkomst | France | Switzerland |
| Categorie | Web Analytics | Web Analytics |
| Open source | Nee | Nee |
| Self-hosted | Nee | Nee |
| Hoofdkantoor | France | Niet vermeld |
| Juridische entiteit | Content Square SAS, Paris (EU Hotjar contractor). Historical Hotjar Ltd Malta merged 1 July 2025. | Niet vermeld |
| VS-moeder / zeggenschap | Geen bekende VS-moeder | Niet vermeld |
| CLOUD Act-blootstelling (indicatief) | Middel | Niet vermeld |
| Hosting / residentie | Visitor data: AWS and Azure Ireland for Free/Growth and VoC Observe/Surveys. Pro/Enterprise may pick Ireland or Virginia. Defaults: EU/Japan to EU; US and most other APJ to US. Support: Content Square, Inc. and Zendesk (USA), Atlassian (Australia). Sense AI on AWS Bedrock/Azure; survey AI on Azure OpenAI France. Engage: Twilio, Daily.co, Postmark, Tremendous. | Niet vermeld |
| Samenvatting | Contentsquare-owned heatmaps, session replay, and on-site surveys. French-group SaaS with default EU hosting on AWS and Azure Ireland, not an independent Maltese startup. | Swiss privacy-first web analytics (Lyo GmbH): cookieless, sub-1kB tracking with realtime dashboards, city-level geo, custom events, unlimited sites, and a REST API as a lightweight Google Analytics alternative. |
| Tags |
| In één oogopslag | Hotjar | nilly |
|---|---|---|
| Current HQ / entity | Content Square SAS, Paris, France | Niet vermeld |
| Origin | Founded in Malta in 2014 (vendor history) | Niet vermeld |
| Ownership | Contentsquare group (acquired 2021, merged 1 July 2025) | Niet vermeld |
| Hosting (public) | AWS/Azure Ireland default for EU Free/Growth; Virginia optional on higher plans | Niet vermeld |
| Deployment | SaaS JavaScript tag; not self-hosted; not open source | Niet vermeld |
| Commercial model | Free tier plus paid Growth, Pro, and Enterprise (see vendor site for current terms) | Niet vermeld |
Click, move, and scroll heatmaps with Attention Maps
Aggregated overlays show where visitors click, hover, and scroll. Contentsquare documents Attention Maps (engagement, not only clicks) and, on the wider platform, zone-based heatmaps that attach conversion context to page elements. Use this when a page-level bounce rate does not explain the layout. Coverage is limited to sessions the tag actually captures and to pages the recorder can reconstruct.
Session replay with claimed automatic masking
Replays mouse movement, clicks, taps, and scrolls so UX and engineering can watch a single journey. Official pages describe event-triggered recording, comments, and jump-to-replay from heatmaps or surveys. Contentsquare states that card and bank details are masked automatically. You still must suppress other personal data with blocking scripts or field exclusion. This is a browser reconstruction, not a server-side log archive.
Surveys, feedback widgets, and Engage research
On-site surveys and feedback widgets (Ask) plus user interviews and unmoderated tests (Engage). The DPA treats this as Voice of Customer. Observe and survey visitor data is hosted on AWS Ireland. Interview and user-test recordings are retained for 2 years per the DPA. Engage adds extra subprocessors (Twilio, Daily.co, Postmark, Tremendous). Response volume is plan-gated.
Funnels that open the matching recordings
Build step funnels and open sessions that converted or dropped at a step. That pairing is the reason teams keep a recorder next to GA-style charts. Advanced journey and multi-session funnel work sits on Contentsquare product analytics (Heap lineage), not on the classic Hotjar-only recorder. Funnel depth and comparison features are plan-dependent.
Error and speed context on the Contentsquare platform
The unified platform adds JavaScript error lists ranked by impact and speed analysis tied to behavior. Classic standalone Hotjar was weaker here. Full network-waterfall debugging is a platform capability. If you refuse the DXA transition you may not get this layer. Errors are only as good as what the browser tag can see.
Real-Time Visitor Insights
Spot live visitors as they arrive. Dashboards update instantly, showing current traffic alongside historical trends. This helps site owners react quickly to spikes or issues, without delays common in heavier tools.
Comprehensive Dashboards
Break down behavior (top pages), acquisitions (referrers), geography (continents to cities), and technology (devices, browsers, OS). Custom events track specific actions like form submits or button clicks, with conversion rates. All data exports to CSV for further analysis.
Ultra-Lightweight and Compliant Tracking
The script is under 1kB—far smaller than competitors like Matomo (62kB)—avoiding site slowdowns and boosting SEO. No cookies, IPs, or fingerprinting means inherent compliance, eliminating cookie banners. Adblockers don't block it either, capturing full traffic.
| Assurance & compliance | Hotjar | nilly |
|---|---|---|
| Independent security / no-logs audit | On request / NDA Vendor claims annual external penetration tests and publishes a Trust Portal with pentest reports behind access. No public independent no-logs audit (this is a recorder, not a no-logs VPN). | Niet vermeld |
| ISO 27001 | Vendor claimed Contentsquare states it is ISO 27001 certified (also claims ISO 27017, 27018, 27701). Certificates are on the Trust Portal; not independently downloaded for this draft. | Niet vermeld |
| SOC 2 / SOC 3 | Vendor claimed Trust portal and security pages claim a SOC 2 Type II report. Report not independently downloaded. | Niet vermeld |
| GDPR / EU data protection | Vendor claimed EU parent and contracting entity for non-Americas Hotjar Services. Public DPA, SCCs, and GDPR language. Customer is controller and must supply a lawful basis for visitor capture. | Niet vermeld |
| US CLOUD Act exposure (indicative) | Partial Assessment, not a vendor slogan. French parent and no known US parent, but AWS and Azure host visitor data, Content Square, Inc. and Zendesk process support data, and US regions exist. Not legal advice. | Niet vermeld |
| Data processing agreement (B2B) | Vendor claimed Public Contentsquare DPA incorporated by the MSA. Execution of the MSA or an order form is treated as execution of the DPA and SCCs. | Niet vermeld |
| EU AI Act | Not applicable Core product is analytics and replay, not an AI system sold as such. Sense AI and survey LLMs exist as optional features. Confirm AI Act role if you enable those modules. | Niet vermeld |
| CSA STAR | Vendor claimed Security page displays a STAR badge. Scope and level not independently verified. | Niet vermeld |
| Considerations & known limitations | Hotjar | nilly |
|---|---|---|
| No longer an independent Maltese company | High Acquired in 2021 and described as merged into Contentsquare on 1 July 2025. New contracts are Contentsquare entities. A scheduled DXA transition from 18 August 2026 can move data and retire the old UI unless you elect to stay. Practical impact: vendor risk, product roadmap, and DPA counterparty are the French group, not Hotjar Ltd. | Niet vermeld |
| US-group cloud and US support path | Medium Visitor data sits on AWS and Azure. Zendesk (USA) and Content Square, Inc. handle support. US regions are default for some geographies. Practical impact: an Ireland region does not remove US-group infrastructure from a CLOUD Act discussion. | Niet vermeld |
| Session replay can capture extra personal data | Medium The vendor asks customers to block non-permitted personal data and claims card masking. Misconfigured tags still record inputs or on-screen PII. Practical impact: you need a suppressions review and a consent story before go-live. | Niet vermeld |
| SaaS tag only | Low No official self-hosted or open-source edition. Practical impact: skip this product if residency rules require your own servers. | Niet vermeld |
| Optional LLM features add extra processors | Low Sense AI and survey AI use AWS Bedrock and Azure OpenAI. Practical impact: disable those features or map their regions if procurement treats LLMs as a separate transfer. | Niet vermeld |
When: You want session replay and heatmaps from an independent European vendor, not the Contentsquare group
Consider: Mouseflow
Danish SaaS with selectable EU or US Google Cloud residency and a public DPA.
When: You only need page or privacy-oriented analytics without replaying mouse paths and form fields
Consider: Plausible Analytics or etracker
Lighter measurement. Not a substitute for session replay.
When: You want a no-contract recorder and will accept a US vendor
Consider: Microsoft Clarity
Free Microsoft product. Different jurisdiction and contract posture than Content Square SAS.
When: You need a US-native event warehouse more than qualitative replay
Consider: Mixpanel or Amplitude
Product analytics incumbents. Pair with a recorder only if you still need heatmaps.
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