Publytics
Italy· Web Analytics
Vergelijk Publytics en Trackboxx op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.
Beide vermeld als alternatief voor: Fathom Analytics, Google Analytics, Matomo
Gemarkeerde rijen verschillen tussen de twee producten.
| Kenmerk | ||
|---|---|---|
| Land van herkomst | ||
| Categorie | Web Analytics | Web Analytics |
| Open source | Nee | Nee |
| Self-hosted | Nee | Nee |
| Samenvatting | Cookieless web analytics SaaS for digital publishers: unsampled real-time and historical metrics, multi-site Network views, GA import, and EU-hosted measurement from an Italian company. | German cookie-free web analytics SaaS: day-rotating hash tracking, ecommerce and UTM dashboards, hosted analytics in Frankfurt with a published B2B DPA. |
| Tags |
Real-Time Monitoring
Publytics shows live pageviews, unique visitors, and top pages minute-by-minute, with options for 1-, 5-, or 30-minute spans. No sampling ensures exact counts, unlike GA4's estimates. Publishers spot traffic spikes from social shares or breaking news instantly, aiding quick editorial responses.
Customizable Dashboards and Reports
Users build reports with standard or custom metrics like author tags or categories. Filter tables via a query builder for SQL-like precision. Export as PDF or CSV without limits. Multi-site networks combine data from up to 20 sites (Business plan), revealing group trends.
Historical Data Import and Long-Term Storage
Pull in GA4 or other data to maintain continuity. Plans retain 5-10 years or unlimited history. Compare periods, track growth over decades, and analyze geographies down to cities. Custom events track CTAs, while UTM parameters monitor campaigns.
Cookie-Free, GDPR-Compliant Tracking
Trackboxx generates session hashes without storing personal data long-term. No consent banners needed, as confirmed by their data officers citing legitimate interest under Art. 6 GDPR. This yields 100% data capture, bypassing ad blocker losses common in other tools. Hashes renew daily, ensuring pseudonymity.
Real-Time Dashboards and Insights
Dashboards display live visitors, page views, bounce rates, dwell times, geographic data, device breakdowns, and traffic sources in real time. UTM tracking and GSC integration reveal campaign performance and search keywords. Simple visuals suit non-experts, with time comparisons and public embeds for sharing.
E-Commerce and Conversion Analytics
For online stores, Trackboxx monitors add-to-cart rates, checkout funnels, cart abandonment, revenue by location or channel, and top products. Set goals for conversions. Outgoing link tracking spots exit points. Bot filtering ensures metrics reflect human behavior accurately.