Friendly Analytics
Switzerland· Web Analytics
Friendly Analytics vs JENTIS
Vergleichen Sie Friendly Analytics und JENTIS nach Funktionen, Rechtsraum, Nachweisen und Einsatzpassung.
Beide als Alternativen zu: Google Analytics
JENTIS
Austria· Web Analytics
Needs review
Shortlist when you need managed server-side / first-party capture with EU-entity hosting and multi-destination activation (ads + analytics). Skip when you only want lightweight privacy analytics or free self-hosted tagging—consider Piwik PRO or etracker for EU analytics-first stacks, or Google sGTM if you will operate a Google-centric pipeline yourself.
EU-operated (Austria)Server-side tag managerEU/EEA hosting (claimed)ISO 27001 (claimed)Managed SaaSNot open source
Hervorgehobene Zeilen unterscheiden sich zwischen den Produkten.
| Merkmal | Friendly Analytics | JENTIS |
|---|---|---|
| Herkunftsland | Switzerland | Austria |
| Kategorie | Web Analytics | Web Analytics |
| Open Source | Ja | Nein |
| Self-Hosted | Ja | Nein |
| Hauptsitz | Nicht angegeben | Austria |
| Rechtsträger | Nicht angegeben | JENTIS GmbH |
| Anwendbares Recht | Nicht angegeben | Austria / EU GDPR |
| US-Mutter / Kontrolle | Nicht angegeben | Keine bekannte US-Mutter |
| CLOUD-Act-Exposition (indikativ) | Nicht angegeben | Niedrig |
| Hosting / Residenz | Nicht angegeben | Product: default EU/EEA-only processing on ISO 27001-certified cloud; docs cite IONOS cloud (Germany/EU). Exact host/region named in customer DPA. Optional non-EU instances may add non-EU subprocessors if selected. Marketing website separately uses Host Europe (DE) and US SaaS (HubSpot, Salesforce, Google) for corporate CRM/ads—not the Twin Server product path. |
| Zusammenfassung | Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options. | Austrian managed server-side data capture and hybrid tag manager: first-party Twin Server collection, consent-aware routing, and ad activation for multi-tool MarTech stacks. |
| Tags |
| Auf einen Blick | Friendly Analytics | JENTIS |
|---|---|---|
| HQ | Nicht angegeben | Vienna, Austria |
| Legal entity | Nicht angegeben | JENTIS GmbH (FN 529675i) |
| Founded | Nicht angegeben | 2020 |
| Product type | Nicht angegeben | Managed server-side data capture / hybrid tag manager |
| Hosting model | Nicht angegeben | Managed SaaS; EU/EEA by default (IONOS cited in docs) |
| Open source | Nicht angegeben | No |
| Self-hosted product | Nicht angegeben | No (managed hosting) |
| Commercial model | Nicht angegeben | Sales-led SaaS (demo / consultation) |
| Key capabilities | Friendly Analytics | JENTIS |
|---|---|---|
| EU-operated (Austria) | Nicht angegeben | Ja |
| Server-side tag manager | Nicht angegeben | Ja |
| EU/EEA hosting (claimed) | Nicht angegeben | Ja |
| ISO 27001 (claimed) | Nicht angegeben | Ja |
| Managed SaaS | Nicht angegeben | Ja |
| Not open source | Nicht angegeben | Ja |
Friendly Analytics
Cookieless Tracking and No Banner Requirement
Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.
Heatmaps, Session Recordings, and Funnels
Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.
Tag Manager, A/B Testing, and E-Commerce Tracking
A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.
JENTIS
Hybrid server-side tag management
One container for client- and server-side tags with first-party DNS; migrate data-layer logic and debug from browser hit to server dispatch without running your own sGTM fleet.
Twin Server capture and transforms
Server-side session mirror that can pseudonymize, anonymize, enrich, and time-frame parameters before forwarding—usable as a CNIL-style proxy pattern when configured carefully.
Essential Mode for non-consent traffic
Configurable minimized/anonymized capture when marketing consent is refused so sessions and conversions are not fully invisible—subject to DPO/legal sign-off per jurisdiction.
Synthetic Users for ad activation
Models trained on consented first-party data produce synthetic conversion signals for Google, Meta, TikTok, and other ad APIs; measure impact with holdouts—legal basis is configuration-specific.
Managed EU connectors and raw export
Vendor-maintained connectors across analytics, ads, and MarTech plus raw data export/API-style control; not a self-hosted open-source stack.
| Assurance & compliance | Friendly Analytics | JENTIS |
|---|---|---|
| Independent security / no-logs audit | Nicht angegeben | Not found No public independent no-logs or third-party security audit PDF located; ISO is the main public assurance claim. |
| ISO 27001 | Nicht angegeben | Vendor claimed Vendor states ISO 27001 / ISO 27001:2013 certification on site footer and privacy docs; certificate not independently verified in this draft. |
| SOC 2 / SOC 3 | Nicht angegeben | Not found No public SOC 2/3 report found on marketing or privacy docs. |
| GDPR / EU data protection | Nicht angegeben | Vendor claimed Austrian controller entity; product marketed as privacy-by-design processor with EU hosting, CMP hooks, and transform functions. Not legal advice—confirm config and DPA. |
| US CLOUD Act exposure (indicative) | Nicht angegeben | Partial EuropeanStack assessment: AT entity and no known US parent; product hosting claimed EU-only (e.g. IONOS). Residual exposure via customer-chosen US destinations and any non-EU instance option. Not legal advice. |
| Data processing agreement (B2B) | Nicht angegeben | Vendor claimed Sample DPA via Customer Legal Hub; required for SaaS processing. Confirm signed version and subprocessor annex. |
| EU AI Act | Nicht angegeben | Not applicable Core product is tag/data capture; Synthetic Users is ML-assisted but product is not marketed as a general-purpose AI system. Revisit if Synthetic Users becomes a primary regulated AI offering. |
| Considerations & known limitations | Friendly Analytics | JENTIS |
|---|---|---|
| Consent modes need legal sign-off | Nicht angegeben | High Essential Mode and Synthetic Users can re-open measurement when users refuse cookies; legality depends on jurisdiction, configuration, and DPO assessment—not automatic compliance. |
| Downstream US ad/analytics tools | Nicht angegeben | Medium Even with EU capture, enabling Google/Meta/TikTok connectors can transfer personal data to US providers; use transforms/proxy patterns and transfer tools as required. |
| ISO claimed; limited public audits | Nicht angegeben | Medium ISO 27001 is vendor-asserted; no independent public security/no-logs audit found. Request certificate, pen-test summaries, and full subprocessor list under NDA if needed. |
| Managed SaaS, not self-host | Nicht angegeben | Medium No open-source self-host product path; ops simplicity trades for vendor dependency, sales-led pricing, and migration cost if you later leave. |
| Implementation and data-layer effort | Nicht angegeben | Low Migration from client-side tags still needs DNS, data layer, CMP mapping, and QA—vendor connectors reduce but do not eliminate engineering work. |
Passung
Friendly Analytics
Best fit when
Nicht angegeben
Poor fit when
Nicht angegeben
JENTIS
Best fit when
- E-commerce and multi-brand sites that lose conversion data to blockers, ITP, and consent drop-off
- Performance marketing teams activating into Google, Meta, TikTok, and other ad APIs from first-party events
- Analytics/DPO pairs that need data-point-level governance, CMP sync, and pseudonymization before third-country tools
- Organizations preferring a managed EU capture layer over self-operated server-side GTM
- Stacks that feed both EU analytics (e.g. Piwik PRO) and global ad platforms from one collection path
Poor fit when
- Teams seeking free, open-source, or fully self-hosted analytics only
- Lightweight privacy page analytics without ad activation or hybrid tag management
- Buyers who cannot run sales-led procurement, data-layer work, and legal review of consent modes
- Use cases that need a full CDP/BI product rather than capture and routing
Consider instead when
When: You primarily need EU privacy-focused web analytics (and optional self-host), not multi-destination ad activation
Consider: Piwik PRO or etracker
JENTIS can still sit in front of Piwik PRO; choose the analytics product when capture is not the bottleneck.
When: You are Google-only and will operate server-side GTM yourself
Consider: Google Tag Manager (server-side) + GA4
Lower cash cost; higher ops burden and different transfer/jurisdiction posture.
When: You need a full customer data platform or enterprise analytics suite
Consider: Adobe Analytics or a dedicated CDP (e.g. Tealium)
JENTIS is capture/routing at the start of the chain, not a CDP replacement.
Open questions for due diligence
Friendly Analytics
Nicht angegeben
JENTIS
- What is the exact production cloud provider, region, and subprocessor list on the current DPA annex?
- Can the vendor produce a current ISO 27001 certificate and any independent penetration-test summary?
- Has legal counsel approved Essential Mode and Synthetic Users for your markets (ePrivacy/GDPR basis)?
- Which destinations will receive personal data vs pseudonymized/synthetic signals only?
- What SLA, raw data retention, and exit/export terms apply to your tier?