Mehr als 190 Organisationen – von Schweizer Behörden über Banken bis KMU – verlassen sich auf Friendly Analytics für Web-Traffic-Einblicke. Vollständig in der Schweiz gehostet, adressiert der Dienst Datenschutzbedenken, die viele von Tools wie Google Analytics fernhalten. Als gehostete Version der Open-Source-Plattform Matomo verzichtet er standardmäßig auf Cookies und umgeht damit Consent-Banner, die Conversions senken können. Daten bleiben unter Nutzerkontrolle, ohne Sampling oder Ad-Blocker-Lücken, auf ISO-27001- und 9001-zertifizierten Servern. Das Schweizer Unternehmen Friendly LLC entwickelte es für strenge europäische Standards – von Heatmaps bis E-Commerce-Tracking ohne Compliance-Kompromisse.
Friendly Analytics
Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.
Open SourceSelbst gehostet
This entry was drafted from publicly available information and still needs human review before treating it as final due-diligence guidance.
Key capabilities
Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.
Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.
A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.
Häufig gestellte Fragen
No free tier exists; plans start at 59 CHF/month for Essential (100,000 hits, one site). Professional at 129 CHF handles higher volumes, Enterprise from 999 CHF adds customs. A 30-day money-back guarantee covers trials.
Yes, it meets GDPR, nFADP, and similar standards via cookieless defaults, IP anonymization, and Swiss/EU hosting. Custom DPAs available; no third-party data sharing.
- Google Analytics: Free but samples data, requires banners, U.S.-hosted with privacy risks.
- Matomo: Open-source base; self-host for control or pay Friendly for managed service with extras.
- Plausible Analytics: Simple, lightweight, EU-hosted; fewer enterprise features like funnels or A/B testing.