Friendly Analytics vs Plausible Analytics

Vergleichen Sie Friendly Analytics und Plausible Analytics nach Funktionen, Rechtsraum, Nachweisen und Einsatzpassung.

Beide als Alternativen zu: Fathom Analytics, Google Analytics, Matomo

Hervorgehobene Zeilen unterscheiden sich zwischen den Produkten.

Friendly Analytics vs Plausible Analytics: Überblick
MerkmalLogo: Friendly AnalyticsFriendly AnalyticsLogo: Plausible AnalyticsPlausible Analytics
HerkunftslandSwitzerlandEstonia
KategorieWeb AnalyticsWeb Analytics
Open SourceJaJa
Self-HostedJaJa
Zusammenfassung

Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.

Estonian open-source, cookieless web analytics (AGPLv3): lightweight script, EU-owned hosting on Hetzner/UpCloud/Bunny, managed Cloud plus self-hosted Community Edition.

Tags
analyticsprivacyopen-sourcegdprself-hostedmatomoswitzerlandnfadpenterprise
analyticsprivacyopen-sourcegdprself-hostedweb-analyticscookielesssaasestoniagoogle-analytics-alternative

Friendly Analytics

  • Cookieless Tracking and No Banner Requirement

    Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.

  • Heatmaps, Session Recordings, and Funnels

    Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.

  • Tag Manager, A/B Testing, and E-Commerce Tracking

    A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.

Plausible Analytics

  • Cookie-freies Privacy-Tracking

    Keine PII oder Cookies – aggregierte Daten in der EU. Vorteile: DSGVO-konforme Messung oft ohne Consent-Banner, mehr Besuchervertrauen, geringeres Bußgeldrisiko.

  • Leichtgewichtiges, schnelles Skript

    Deutlich kleiner als GA, Echtzeit-Dashboard. Verbessert SEO und Geschwindigkeit, niedriger CO₂-Fußabdruck – handlungsrelevante Insights ohne Komplexität.

  • Erweiterte Insights und Integrationen

    Ziele, Funnels, Umsatz, Segmente; Anbindung an GSC und WordPress. Tiefe Analyse ohne überladene Oberfläche.