fusedeck® vs Trackboxx

Vergleichen Sie fusedeck® und Trackboxx nach Funktionen, Rechtsraum, Nachweisen und Einsatzpassung.

Beide als Alternativen zu: Fathom Analytics, Google Analytics, Matomo

Hervorgehobene Zeilen unterscheiden sich zwischen den Produkten.

fusedeck® vs Trackboxx: Überblick
MerkmalLogo: fusedeck®fusedeck®Logo: TrackboxxTrackboxx
HerkunftslandSwitzerlandGermany
KategorieWeb AnalyticsWeb Analytics
Open SourceNeinNein
Self-HostedNeinNein
Zusammenfassung

Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks.

German cookie-free web analytics SaaS: day-rotating hash tracking, ecommerce and UTM dashboards, hosted analytics in Frankfurt with a published B2B DPA.

Tags
analyticsprivacysaascookielessserver-side-trackingtag-manageractivation
analyticsprivacysaasgdprcookie-freeecommerce

fusedeck®

  • Track: Consent-Free Data Collection

    The Track workflow handles server-side event tracking without cookies or persistent IDs. It covers standard metrics like sessions and bounces, plus custom events such as video plays or downloads. User identity management links sessions across devices using first-party signals. Raw data exports allow full control. Benefits include complete traffic capture—unlike client-side tools that lose 20-40% to blockers—and automatic GDPR compliance, with all processing in the EU. Setup takes minutes via JavaScript snippet.

  • Analyse: Reports and Dashboards

    Analyse provides pre-built reports on traffic sources, conversions, and user paths. A custom report builder lets users filter by dimensions like device or referrer. Dashboards visualize trends, with shareable links for teams. API access and integrations like Google Looker Studio enable deeper queries. Custom event data breaks down interactions granularly. Teams save time on setup, focusing on insights; one tourism client used it to map visitor journeys without sampling errors common in tools like Google Analytics.

  • Activate: On-Site Optimization Tools

    Activate turns data into actions with user scoring based on behavior, triggering modals, popups, or A/B tests. Dynamic content swaps elements like banners by traffic source. Server-side transfers send data to ad platforms including Meta, LinkedIn, TikTok, or CRMs via API hooks. No client-side scripts run, preserving privacy. Ivoclar, a dental firm, migrated from GA4 here to boost form submissions through targeted prompts, lifting overall conversions.

Trackboxx

  • Cookie-Free, GDPR-Compliant Tracking

    Trackboxx generates session hashes without storing personal data long-term. No consent banners needed, as confirmed by their data officers citing legitimate interest under Art. 6 GDPR. This yields 100% data capture, bypassing ad blocker losses common in other tools. Hashes renew daily, ensuring pseudonymity.

  • Real-Time Dashboards and Insights

    Dashboards display live visitors, page views, bounce rates, dwell times, geographic data, device breakdowns, and traffic sources in real time. UTM tracking and GSC integration reveal campaign performance and search keywords. Simple visuals suit non-experts, with time comparisons and public embeds for sharing.

  • E-Commerce and Conversion Analytics

    For online stores, Trackboxx monitors add-to-cart rates, checkout funnels, cart abandonment, revenue by location or channel, and top products. Set goals for conversions. Outgoing link tracking spots exit points. Bot filtering ensures metrics reflect human behavior accurately.