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Logo: fusedeck®

fusedeck®

Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks.

analyticscookielessserver-side-trackingprivacytag-manageractivationsaas
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Ovomaltine, Schweizer Marke, erfasste mit fusedeck® 70 % mehr Datenpunkte im Vergleich zu Full-Cookie-Tracking. Plattform aus der Schweiz adressiert sinkende Consent-Raten und Browser-Einschränkungen wie Apples ITP seit 2017.

fusedeck® nutzt Server-Side-Tracking für alle Besuche ohne Cookies oder Identifikatoren auf Geräten. Von Capture Media AG in Zürich – GDPR und ePrivacy in Europa. Unternehmen behalten anonymisierte Daten, gespeichert in Österreich. Keine Consent-Banner – einfacheres Setup, bessere UX. Über 300 Kunden, 1.700+ Marketing-Kampagnen von E-Commerce bis Tourismus.

Key capabilities

The Track workflow handles server-side event tracking without cookies or persistent IDs. It covers standard metrics like sessions and bounces, plus custom events such as video plays or downloads. User identity management links sessions across devices using first-party signals. Raw data exports allow full control. Benefits include complete traffic capture—unlike client-side tools that lose 20-40% to blockers—and automatic GDPR compliance, with all processing in the EU. Setup takes minutes via JavaScript snippet.

Analyse provides pre-built reports on traffic sources, conversions, and user paths. A custom report builder lets users filter by dimensions like device or referrer. Dashboards visualize trends, with shareable links for teams. API access and integrations like Google Looker Studio enable deeper queries. Custom event data breaks down interactions granularly. Teams save time on setup, focusing on insights; one tourism client used it to map visitor journeys without sampling errors common in tools like Google Analytics.

Activate turns data into actions with user scoring based on behavior, triggering modals, popups, or A/B tests. Dynamic content swaps elements like banners by traffic source. Server-side transfers send data to ad platforms including Meta, LinkedIn, TikTok, or CRMs via API hooks. No client-side scripts run, preserving privacy. Ivoclar, a dental firm, migrated from GA4 here to boost form submissions through targeted prompts, lifting overall conversions.

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Häufig gestellte Fragen

No free tier exists. Plans start at CHF 475 per month for the shared stack (2.5 million rows included), scaling to CHF 1,900 for owned dedicated stacks (50 million rows). Demos and webinars are free; support is hourly at CHF 180.

Switzerland - Switzerland

Yes. It uses cookieless server-side tracking with no persistent identifiers, anonymized EU-stored data (Austria), and full customer ownership. Compliant with GDPR and ePrivacy Directive out of the box—no consent needed.

  • Matomo: Open-source, self-hosted; flexible but needs IT setup and often cookies/consent.
  • Plausible: Lightweight, privacy-first; simple metrics, no advanced activation.
  • Fathom Analytics: Easy cookieless tracking; basic reports, lacks scoring or integrations depth.