Insights vs Trackboxx

Vergleichen Sie Insights und Trackboxx nach Funktionen, Rechtsraum, Nachweisen und Einsatzpassung.

Beide als Alternativen zu: Fathom Analytics, Google Analytics, Matomo

Hervorgehobene Zeilen unterscheiden sich zwischen den Produkten.

Insights vs Trackboxx: Überblick
MerkmalLogo: InsightsInsightsLogo: TrackboxxTrackboxx
HerkunftslandAustriaGermany
KategorieWeb AnalyticsWeb Analytics
Open SourceJaNein
Self-HostedNeinNein
Zusammenfassung

Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase).

German cookie-free web analytics SaaS: day-rotating hash tracking, ecommerce and UTM dashboards, hosted analytics in Frankfurt with a published B2B DPA.

Tags
analyticsprivacygdprcookie-freeopen-sourcefirebase
analyticsprivacygdprcookie-freeecommercesaas

Insights

  • Cookie-Free Tracking

    Insights requires no cookies, eliminating the need for intrusive consent banners that can deter up to 20% of visitors from engaging further. Page views log automatically, capturing basics like visit duration and exit pages, all anonymized. This keeps sites faster and user-friendly while providing actionable data. (62 words)

  • Custom Event and User Flow Tracking

    Developers can track interactions precisely: form submissions, video plays, scrolls past thresholds. The Insights.js library enables flexible event payloads, building detailed user journeys. Unlike basic privacy tools, it handles complex web apps, showing sequences from landing to conversion without personal identifiers. Documentation includes code samples for common setups. (68 words)

  • Built-In GDPR Compliance

    No IP storage, no personal data retention—Insights sidesteps common pitfalls that led to fines against Google Analytics users. It complies with GDPR, CCPA and PECR out of the box. Transparency reports detail exact data points collected, and Firebase sub-processors handle only anonymized loads. European hosting via Austrian firm ensures data stays in compliant jurisdictions. (72 words)

  • Lightweight and Transparent Code

    The script loads under 10KB gzipped, outperforming bulkier rivals. Full event tracking remains performant even on low-end devices. Source code for the client-side tracker is public on GitHub, allowing audits. Pricing transparency matches: flat monthly rates based on event volume, cancellable anytime without overages. (58 words)

Trackboxx

  • Cookie-Free, GDPR-Compliant Tracking

    Trackboxx generates session hashes without storing personal data long-term. No consent banners needed, as confirmed by their data officers citing legitimate interest under Art. 6 GDPR. This yields 100% data capture, bypassing ad blocker losses common in other tools. Hashes renew daily, ensuring pseudonymity.

  • Real-Time Dashboards and Insights

    Dashboards display live visitors, page views, bounce rates, dwell times, geographic data, device breakdowns, and traffic sources in real time. UTM tracking and GSC integration reveal campaign performance and search keywords. Simple visuals suit non-experts, with time comparisons and public embeds for sharing.

  • E-Commerce and Conversion Analytics

    For online stores, Trackboxx monitors add-to-cart rates, checkout funnels, cart abandonment, revenue by location or channel, and top products. Set goals for conversions. Outgoing link tracking spots exit points. Bot filtering ensures metrics reflect human behavior accurately.