Europäische Regulierer haben seit 2018 über 1.000 DSGVO-Bußgelder verhängt, viele gegen Websites mit Standard-Google-Analytics-Setups wegen IP-Logging und Cookie-Nutzung. Für Site-Betreiber, die solche Risiken meiden, bietet Insights eine in Österreich entwickelte Alternative. Von zwei Freelance-Entwicklern gestartet, trackt das Tool Website-Metriken ohne jegliche personenbezogene Datenerhebung. Keine Cookies bedeuten keine Consent-Banner; alle Daten bleiben anonymisiert. Gehostet von Unsourced Digital OG, bedient Insights Entwickler mit detaillierten Einblicken – Seitenaufrufe, Absprungraten, Custom Events – ohne Privacy-Fallen. Open-Source auf JavaScript-Seite, skalierend von Gratis-Tarifen für kleine Projekte bis bezahlte Pläne für höheren Traffic.
Insights
Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase).
This entry was drafted from publicly available information and still needs human review before treating it as final due-diligence guidance.
Key capabilities
Insights requires no cookies, eliminating the need for intrusive consent banners that can deter up to 20% of visitors from engaging further. Page views log automatically, capturing basics like visit duration and exit pages, all anonymized. This keeps sites faster and user-friendly while providing actionable data. (62 words)
Developers can track interactions precisely: form submissions, video plays, scrolls past thresholds. The Insights.js library enables flexible event payloads, building detailed user journeys. Unlike basic privacy tools, it handles complex web apps, showing sequences from landing to conversion without personal identifiers. Documentation includes code samples for common setups. (68 words)
No IP storage, no personal data retention—Insights sidesteps common pitfalls that led to fines against Google Analytics users. It complies with GDPR, CCPA and PECR out of the box. Transparency reports detail exact data points collected, and Firebase sub-processors handle only anonymized loads. European hosting via Austrian firm ensures data stays in compliant jurisdictions. (72 words)
The script loads under 10KB gzipped, outperforming bulkier rivals. Full event tracking remains performant even on low-end devices. Source code for the client-side tracker is public on GitHub, allowing audits. Pricing transparency matches: flat monthly rates based on event volume, cancellable anytime without overages. (58 words)
Häufig gestellte Fragen
Yes, a developer tier supports up to 3,000 page views or events monthly at no cost, no credit card required. Paid plans start at $12 for 100,000 events, scaling predictably.
Yes. It collects no personal data—no cookies, no stored IPs, hashed temporarily only. Fully anonymized, no consent banners needed. Complies with GDPR, CCPA and PECR; uses EU-based processing.
- Google Analytics: Free but privacy-heavy; requires tweaks for EU use.
- Plausible.io: Simple, lightweight; lacks full event support.
- Umami: Open-source, self-hosted; no managed service.
- Fathom Analytics: Paid privacy focus; higher starting price, no custom events like Insights.