Logo: Pirsch Analytics

Pirsch Analytics

Cookie-free web analytics from Emvi Software GmbH in Germany: hash-based visitor IDs, open-source core, Hetzner-hosted SaaS with funnels, events, and agency white-label.

Open Source

Pirsch Analytics verarbeitet monatlich Hunderte Millionen Pageviews für über 500 Kunden auf Tausenden von Sites. Dieses deutsche Tool priorisiert Nutzerdatenschutz von Anfang an. Entwickelt von Emvi Software GmbH in Rheda-Wiedenbrück, verzichtet es vollständig auf Cookies und speichert keine personenbezogenen Daten. Stattdessen erzeugt es temporäre anonyme IDs aus IP-Hashes, die nur 24 Stunden gültig sind.

Als SaaS-Plattform um 2020 gestartet, adressiert Pirsch typische Probleme bei Trackern wie Google Analytics. JavaScript-Blocker stören diese oft, Datenschutzregeln erfordern Consent-Banner. Pirsch umgeht beides. Server auf Hetzner in Deutschland erfüllen DSGVO, CCPA, PECR und Schrems II ohne Extra-Setup. Entwickler embedden leichtes JS-Snippet, nutzen Server-Side-APIs oder Plugins für WordPress, Shopify, Webflow, Laravel und Framer. Datenimporte von Google Analytics, Plausible oder Fathom erleichtern Wechsel.

Das Dashboard liefert Echtzeit-Metriken zu Pageviews, Unique Visitors, Bounce Rates, Referrern, Geräten und Standorten. Nutzer berichten schnelle Ladezeiten und klare Visualisierungen. Agenturen schätzen White-Label mit Custom Themes, Logos und Domains. Preise ab $6/Monat für 10.000 Pageviews, skalierend bis Enterprise.

Key capabilities

The intuitive dashboard shows pageviews, unique visitors, bounce rates, sessions, referrers, devices, browsers, operating systems, and locations in real time. Filters let users slice data by time, tags, or events with one click. Saved views and time comparisons speed analysis. Automatic email reports and traffic spike alerts keep teams informed without constant checks. Data exports to CSV provide flexibility.

Beyond basics, Pirsch tracks custom events like button clicks or signups, sets conversion goals, and maps multi-step funnels to spot drop-offs. A/B testing and segmentation use tags for attribution. Session exploration reveals individual paths, including outbound links, downloads, and 404s. Webhooks integrate with other apps. E-commerce revenue tracking and custom event metrics add depth for Plus and Enterprise users.

Add via JS snippet, server-side API, or plugins for WordPress, Shopify, Webflow, Laravel, Drupal, Framer, React, Vue, Angular, and Go. Import historical data from competitors. White-label with custom domains, themes, logos for agencies. Unlimited members, teams, and data retention. Enterprise offers SAML SSO, raw data access, and on-premise options. All plans include 100% data ownership.

Häufig gestellte Fragen

Pirsch offers a 30-day free trial with no credit card required. Paid plans start at $6/month for 10,000 pageviews (Standard) or $12/month for unlimited sites and advanced features (Plus). Enterprise is custom. Open-source core is free on GitHub for self-hosting.

Yes. Cookie-free tracking uses expiring IP hashes, stores no PII, and hosts data exclusively in Germany on Hetzner servers. It meets GDPR, CCPA, PECR, and Schrems II without consent banners. A Data Processing Agreement is available.

  • Plausible Analytics: Open-source, lightweight, but limited funnels and enterprise features; Estonian hosting.
  • Fathom Analytics: Simple US-based tool; lacks advanced segmentation and white-labeling.
  • Simple Analytics: Basic Dutch option; fewer integrations and no A/B testing.