Contentsquare vs Swetrix

Compare Contentsquare and Swetrix on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Google Analytics

Logo: Contentsquare

Contentsquare

France· Web Analytics

Needs review

Shortlist Contentsquare when a European-headquartered enterprise needs zone heatmaps, replay, journeys, and error-to-revenue analysis in one SaaS, with a public DPA and selectable Ireland hosting. Skip when you cannot accept AWS or Azure (US-group cloud), session replay of visitor pages, or a sales-led Pro and Enterprise stack. Consider Mouseflow for a smaller European heatmap and replay tool, or Plausible / Friendly Analytics when you only need privacy-first traffic analytics.

EU-operated (FR SAS)Zone heatmapsSession replayPublic DPAEU or US cloud regionISO 27001 (claimed)
Logo: Swetrix

Swetrix

United Kingdom· Web Analytics

Needs review

Shortlist Swetrix when you want cookieless traffic plus product-oriented tools (funnels, RUM, errors, optional Cloud replays) under a UK company with Hetzner DE hosting and AGPLv3 self-host CE. Skip when you need public ISO/SOC packs, zero US-group subprocessors, multi-year cookie retention cohorts, or free forever hosted analytics—consider Plausible Analytics or Simple Analytics for minimal traffic-only privacy analytics, or Matomo for heavyweight self-host control.

Cookieless trackingHetzner DE hostingOpen source (AGPLv3)Self-host CEFunnels + errors + RUMPublic DPA
Contentsquare vs Swetrix: Snapshot
FeatureLogo: ContentsquareContentsquareLogo: SwetrixSwetrix
Country of originFranceUnited Kingdom
CategoryWeb AnalyticsWeb Analytics
Open sourceNoYes
Self-hostedNoYes
HeadquartersFranceUnited Kingdom
Legal entityContent Square SAS, 7 rue de Madrid, 75008 Paris, FranceSwetrix Ltd (SC797389), Edinburgh, Scotland
US parent / controlNo known US parentNo known US parent
CLOUD Act exposure (indicative)MediumMedium
Hosting / residencyVisitor hosting on AWS and Azure: Ireland (eu-west-1 / North Europe) by default for EU customers, or Virginia. Free and Growth stay in Ireland. Backup region unnamed. Support: Zendesk (USA), Atlassian (Australia), Content Square, Inc. (USA). Sense: Bedrock, Azure LLMs, OpenAI (PA chat). VoC: Twilio, Daily.co, Postmark, Tremendous. Conversation Intelligence: Deepgram, Snowflake, Salesforce.Cloud analytics data: Hetzner Online GmbH (Germany) per DPA/Data Policy. End User error monitoring sub-processor: Sentry / Functional Software Inc. (United States). Customer-side Privacy Policy list also includes Paddle (UK payments), Fastmail (Australia business email), AWS (US transactional/marketing email), OpenRouter (US optional AI chat). No known US parent.
Summary

Paris-headquartered experience intelligence platform: zone heatmaps, session replay, journey analysis, Voice of Customer, and Sense AI on AWS or Azure with selectable EU or US regions.

Cookieless, privacy-first web analytics from a UK company: traffic, funnels, errors, and performance on Hetzner in Germany, with AGPLv3 self-host Community Edition and optional Cloud session replays.

Tags
At a glance: Contentsquare vs Swetrix
At a glanceLogo: ContentsquareContentsquareLogo: SwetrixSwetrix
HQParis, FranceEdinburgh, United Kingdom
Legal entity (typical EU)Content Square SASNot listed
Founded2012 (Paris)Not listed
HostingAWS and Azure, Ireland or VirginiaNot listed
DeploymentMulti-tenant SaaS (not self-hosted)Not listed
Commercial modelFree and Growth self-serve; Pro and Enterprise sales-ledEvent-volume Cloud subscription; free self-host CE; timed trial
Legal entityNot listedSwetrix Ltd (SC797389)
Governing lawNot listedScotland (Terms)
Primary hostingNot listedHetzner Online GmbH, Germany
LicenseNot listedAGPLv3 (Community Edition)
Open sourceNot listedYes — github.com/Swetrix/swetrix
Key capabilities: Contentsquare vs Swetrix
Key capabilitiesLogo: ContentsquareContentsquareLogo: SwetrixSwetrix
EU-operated (FR SAS)YesNot listed
Zone heatmapsYesNot listed
Session replayYesNot listed
Public DPAYesNot listed
EU or US cloud regionYesNot listed
ISO 27001 (claimed)YesNot listed
Cookieless trackingNot listedYes
Hetzner DE hostingNot listedYes
Open source (AGPLv3)Not listedYes
Self-host CENot listedYes
Funnels + errors + RUMNot listedYes
Public DPANot listedYes

Contentsquare

  • Zone-based heatmaps and journey analysis

    Experience Analytics maps clicks, hovers, and scrolls to page zones and attributes engagement, conversion, and revenue to those elements. Journey analysis (Pro and Enterprise) follows visitors from entry to exit so CRO and UX teams can find drop-off without reconstructing funnels in a separate BI tool. Limit: Free and Growth include heatmaps but not the full journey module.

  • Session replay with Smart Capture

    The Main Tag and mobile SDKs auto-capture clicks, scrolls, taps, and swipes without a full custom event taxonomy. Replays can be summarized by Sense. Docs expose CSS-selector and page-level PII masking. Customer-submitted identifiers (email, username) are off by default. Limit: Shopify checkout replay and zoning require Shopify Plus, and checkout pages must use page masking. The product is multi-tenant SaaS, not a self-hosted recorder.

  • Error, speed, and frustration monitoring

    Experience Monitoring ties JavaScript errors, crashes, custom business errors, and page-speed metrics to the same sessions as replay. Frustration Score ranks journeys with rage clicks and similar signals. Impact Quantification estimates conversion and revenue effects so engineering can triage by business cost. Alerts and several of these modules are Pro and Enterprise only.

  • Voice of Customer and conversation intelligence

    Surveys and feedback (Ask), Observe, and Engage interviews or user tests sit on the same group platform as Hotjar-branded VoC. Conversation Intelligence (Loris) scores agent and requester chats, including optional audio via Deepgram. Interview and user-test recordings are retained for 2 years per the DPA. These modules pull extra subprocessors (Twilio, Daily.co, Postmark, Tremendous).

  • Sense AI on regional LLM endpoints

    Sense generates dashboards, error summaries, mapping help, and replay summaries from captured behavior. The DPA lists AWS Bedrock and Azure models for Growth, Pro, and Enterprise, served from EU or US regions based on customer location. Product Analytics Sense Chat can also call OpenAI. The vendor says customers should avoid putting personal data in prompts. This is in-product AI, not a self-hosted model.

  • Selectable AWS or Azure residency plus enterprise access

    EU-based customers default to Ireland (AWS eu-west-1 or Azure North Europe). US hosting (Virginia) is an explicit option. SAML 2.0 SSO and MFA are documented. Data Connect can export visitor data to a warehouse (Frankfurt or Virginia for Experience Analytics). There is no EU-sovereign cloud option that avoids US-group providers.

Swetrix

  • Cookieless traffic analytics with hashed sessions

    Lightweight script captures pageviews, referrers/UTMs, devices, and city-level geo without cookies or client-side storage. Per the Data Policy, IP and User-Agent are hashed in memory with a daily rotating salt; only a random session id is stored—so you get sessions without long-term cross-day visitor retention.

  • Funnels, custom events, and goals

    Instrument signups, purchases, and other conversions as custom events; build multi-step funnels and goals in the dashboard. Useful for product and growth teams who need drop-off analysis without bolting on a second product-analytics SaaS.

  • Real-user performance and client error tracking

    Records Web Performance API timings (TTFB, DNS, TLS, render, full page load) and optional JavaScript errors with stack/context by page and browser. Bridges marketing traffic views with engineering signals that pure pageview tools omit.

  • Opt-in Cloud session replays with privacy modes

    Cloud projects can call startSessionReplay() to record DOM and interactions; default modes mask text/inputs. Replays are not created by ordinary pageviews—customers must enable them and own consent, masking, and page exclusions. Cloud-only versus Community Edition.

  • AGPLv3 open source with Docker self-host CE

    Core platform is public on GitHub under GNU AGPLv3; Community Edition deploys via official Docker docs with MySQL, ClickHouse, and Redis. CE includes core analytics, events, sessions, funnels, performance, and errors—but not all Cloud extras (replays, some alerts/org/AI features).

  • Alerts, API, GA import, and team access

    Configure alerts to email, Slack, Telegram, Discord, webhooks, or push; pull or push data via the API; import GA4 history; invite organisations with roles or share password-protected/public dashboards. Fits agencies and multi-site operators who outgrow single-user tools.

Assurance & compliance: Contentsquare vs Swetrix
Assurance & complianceLogo: ContentsquareContentsquareLogo: SwetrixSwetrix
Independent security / no-logs audit
On request / NDA

Trust portal lists a pentest report and security whitepaper behind access. Security page claims annual external pentests, monthly scans, and a public bug bounty. No public no-logs audit (wrong category for a behavior recorder).

Not found

Searched marketing, DPA, privacy, and data policy; no public independent audit PDF located. Open-source code is available for review.

ISO 27001
Vendor claimed

Trust portal and security page state ISO/IEC 27001 certification (also 27017, 27018). Certificate files require portal access. Not independently verified in a public registry during this draft.

Not found

No public ISO 27001 certification claim found on primary pages.

ISO 27701
Vendor claimed

Vendor claims ISO/IEC 27701 on the trust portal and company page. Same access-gated evidence.

Not listed
SOC 2 / SOC 3
Vendor claimed

Vendor states it holds a SOC 2 Type II report. Report is on the trust portal, not a public PDF in this research pass.

Not found

No public SOC 2/3 report found.

GDPR / EU data protection
Vendor claimed

French SAS, public DPA with GDPR, UK GDPR, ePrivacy Directive, EU SCCs (French law, French courts), customer-as-controller. Customer still owns consent, masking, and lawful basis for visitor capture.

Vendor claimed

UK company; public GDPR/PECR discussion in Data Policy; cookieless design with non-stored IPs for standard analytics; Hetzner DE hosting; public DPA. Optional replays may be personal data depending on configuration—customer assesses legal basis.

US CLOUD Act exposure (indicative)
Partial

EuropeanStack assessment, not a vendor slogan. French entity and no known US parent, but visitor data sits on AWS and Azure (US-group clouds), a US affiliate provides support, and US SaaS subprocessors include Zendesk, Postmark, OpenAI, Deepgram, Snowflake, and Salesforce. US region is an explicit option. DPF covers the US entity. Not legal advice.

Partial

No known US parent; primary analytics on Hetzner DE. Material exception: Sentry (US) processes End User error data per DPA; Privacy Policy also lists AWS and OpenRouter (US) for customer email/AI. Indicative medium exposure—not a clean bill. Not legal advice.

Data processing agreement (B2B)
Vendor claimed

Public DPA last updated June 2026 (v.2026.2). Subprocessor objection window 30 days. SCCs Module Two and Three.

Vendor claimed

Public DPA at swetrix.com/dpa incorporated by Terms; acceptance by use of Service; signed copy on request.

EU AI Act
Partial

Sense is in-product generative AI over customer and visitor data (Bedrock, Azure, OpenAI). No public AI Act conformity statement found. Customer is told to avoid personal data in prompts. Not treated as not_applicable.

Not applicable

Core product is web analytics, not an AI system. Optional Ask AI / OpenRouter is ancillary; confirm if your deployment enables it.

EU-U.S. Data Privacy Framework
Vendor claimed

DPA and services privacy policy state Content Square, Inc. is DPF certified (EU-U.S., UK Extension, Swiss-U.S.). Listing not re-opened during this draft.

Not listed
HIPAA
Vendor claimed

Security page displays a HIPAA mark. No public BAA text reviewed. Confirm with vendor if health data is in scope (DPA says the service is not designed for sensitive data).

Not listed
CSA STAR
Vendor claimed

Security page shows a STAR mark. Trust portal lists CAIQ. Registry entry not independently opened.

Not listed
Considerations & known limitations: Contentsquare vs Swetrix
Considerations & known limitationsLogo: ContentsquareContentsquareLogo: SwetrixSwetrix
AWS and Azure plus US SaaS subprocessors
Medium

Even with Ireland as the default EU region, the infrastructure providers are Amazon Web Services and Microsoft. Support and AI paths include Zendesk, a US affiliate, Bedrock or Azure OpenAI, and in some modules OpenAI, Deepgram, Snowflake, and Salesforce. Practical impact: a residency policy that bans US-group processors will fail this vendor regardless of the France HQ story.

Not listed
High-sensitivity visitor capture
Medium

Session replay and zoning record on-page behavior and can include on-screen text. Masking is configurable, not a guarantee that every form is clean. The customer is controller for consent and special-category data. Practical impact: legal and privacy must review checkout, account, and health or finance pages before go-live.

Not listed
Full DX stack is sales-led
Low

Journeys, error and speed analysis, alerts, and Data Connect are documented as Pro and Enterprise. Free and Growth cover heatmaps and replay only. Practical impact: do not shortlist on the free signup if those enterprise modules are the actual requirement.

Not listed
Hotjar, Heap, and Loris live in one group
Low

Subprocessors and retention differ by module (13 months DXA, 37 months product analytics, 2 years for interview recordings). Practical impact: a Hotjar-only DPIA does not cover Conversation Intelligence or Sense Chat.

Not listed
ISO and SOC evidence behind the trust portal
Low

ISO 27001 and SOC 2 Type II are vendor-claimed. Independent certificate files were not downloaded in this draft. Practical impact: security review should request current reports before treating badges as verified.

Not listed
US-group subprocessors (Sentry, AWS, OpenRouter)Not listed
Medium

Primary analytics hosting is Hetzner DE, but Sentry (US) is an End User error-tracking sub-processor on the DPA, and AWS/OpenRouter appear for customer email/AI. Orgs with strict no-US-cloud rules need explicit acceptance or self-host CE to avoid those paths.

Session replay is opt-in and controller-ownedNot listed
Medium

Cloud replays can capture DOM and inputs unless masked. Customers must enable startSessionReplay(), configure privacy modes/exclusions, and provide notices/consent where required—misconfiguration can reintroduce personal data risk that standard cookieless pageviews avoid.

No public ISO/SOC or third-party auditNot listed
Medium

Assurance relies on first-party policies, Hetzner infrastructure claims, and open source. Enterprise questionnaires that hard-gate on certs will stall until materials are provided under NDA or produced.

Cloud vs Community Edition feature gapNot listed
Low

Self-host CE is free and covers core analytics, but replays and several Cloud growth/ops features are limited or Cloud-only. Budget and feature planning must not assume feature parity.

Daily salt rotation limits retention metricsNot listed
Low

Cookieless design deliberately prevents classic multi-day visitor retention. Teams that need that metric class need another product or consented identity.

Fit

Contentsquare

Best fit when

  • Enterprise or mid-market CRO, UX, ecommerce, and digital product teams that need zoning, journeys, and replay tied to conversion
  • European buyers who want a French SAS contracting entity and a public DPA with EU SCCs under French law
  • Teams already running GA4 or Adobe Analytics that need a visual DX layer rather than another pageview tool
  • Support and engineering groups that must reproduce errors from the visitor's screen and rank them by revenue impact
  • Organisations that can accept AWS or Azure Ireland as the primary region and will configure PII masking on checkout and forms

Poor fit when

  • Buyers who require no US-group cloud, no US affiliate support access, and no US SaaS subprocessors
  • Teams that only need cookieless traffic analytics without session replay or heatmaps
  • Procurement that mandates self-hosted or open-source DXA with data never leaving owned infrastructure
  • Sites that cannot deploy a third-party Main Tag or mobile SDK, or cannot mask PII in replays

Consider instead when

  • When: You want European heatmap, replay, and friction analysis at a smaller scale than enterprise DXA

    Consider: Mouseflow

    Danish SaaS in the catalog. Confirm its own hosting and DPA independently.

  • When: You only need privacy-first page analytics without session video

    Consider: Plausible Analytics or Friendly Analytics

    Different job: traffic and privacy, not zoning or replay.

  • When: You already use Hotjar for surveys and light replay and do not need enterprise quantification

    Consider: Stay on the Hotjar (Ask / Observe / Engage) SKU in the same group

    Same French SAS for non-Americas contracts. Not a separate catalog product at draft time.

  • When: You need US-parented enterprise DXA already standardized in the US stack

    Consider: FullStory, or Adobe Analytics plus a replay add-on

    Closer operationally to Contentsquare's full suite, but not European-operated.

Swetrix

Best fit when

  • SMEs, agencies, and product teams replacing GA4 who need cookieless traffic stats without a cookie banner driven only by analytics
  • Engineering-minded buyers who want error tracking and real-user performance in the same privacy-first dashboard as pageviews
  • Teams that may enable Cloud session replays later but can treat them as explicit opt-in with their own legal basis
  • Operators willing to run Docker Community Edition (MySQL/ClickHouse/Redis) when Cloud commercial terms or feature limits do not fit
  • Buyers who need a public B2B DPA, API access, GA4 import, and multi-channel alerts under a UK legal entity

Poor fit when

  • Enterprises that require published ISO 27001 / SOC 2 certificates or independent audit PDFs before shortlist
  • Policies that forbid any US-group subprocessors (Sentry is listed for End User error data; AWS/OpenRouter appear for customer services)
  • Use cases that depend on long-term cookie-based retention or cross-device identity graphs
  • Buyers who only want free hosted analytics with no paid Cloud tier and no self-host operations burden
  • Sites that will run session replays on sensitive flows without capacity to configure masking, exclusions, and consent

Consider instead when

  • When: You only need minimal cookieless pageviews/referrers with the smallest possible product surface

    Consider: Plausible Analytics or Simple Analytics

    Swetrix adds funnels, errors, RUM, and Cloud replays; peers stay closer to pure traffic analytics.

  • When: You need deep on-prem control, plugins, and mature enterprise self-host packaging

    Consider: Matomo (self-host or managed EU hosts such as Matomo by Stackhero)

    Heavier ops and optional cookies; stronger fit for large controlled deployments.

  • When: You must stay inside Google advertising measurement and free GA4 ecosystem tooling

    Consider: Google Analytics

    Trade privacy, consent, and transfer complexity for ads integration and zero software fee.

Open questions for due diligence

Contentsquare

  • What is the geographic backup or DR region for the Ireland pipeline (security page says a backup region, not which one)?
  • Can a reviewer download current ISO 27001, ISO 27701, and SOC 2 Type II reports from the trust portal, including scope and expiry?
  • Is Content Square, Inc. support access to EU visitor data on by default, or only when a ticket requires it?
  • Who holds controlling ownership after SoftBank Vision Fund, Sixth Street, and other rounds (no US parent found, but cap table is private)?
  • For Sense, what exact visitor fields leave the selected region when Bedrock, Azure, or OpenAI is invoked?
  • Does the latest public-authorities transparency report show any US law-enforcement requests for EU visitor data?

Swetrix

  • Can Enterprise contracts exclude or replace Sentry (and other US-group subprocessors) for End User data paths?
  • Are ISO 27001, SOC 2, or pen-test summaries available under NDA?
  • What is the exact backup/DR location topology beyond “secure backups” wording on the DPA?
  • Which Cloud-only features remain permanently out of CE versus delayed open-source release?
  • For session replay at your traffic volumes, what retention defaults and export/delete SLAs apply on your plan?