Cookieless Web Analytics with Swetrix: Privacy Meets Insight
Over 1,000 website owners have turned to Swetrix to understand their traffic without cookie banners or privacy headaches. In an era where regulators fine companies for invasive tracking and users block cookies by default, this UK-based tool provides a straightforward path forward. Swetrix tracks page views, user sessions, and site performance using anonymous methods that collect no personal data. No cross-device profiling. No data sharing.
Headquartered in Edinburgh, Scotland, Swetrix Ltd was incorporated in February 2024 (company number SC797389) after starting as a Ukrainian project in August 2021. Founder Andrii Romasiun built it as an open-source response to tools like Google Analytics, which face scrutiny under GDPR and ePrivacy rules. Today, it serves small teams and developers who want real-time data ownership. The platform logs events like page views and custom interactions, scaling from startups to agencies. Self-hosting via GitHub's Community Edition adds flexibility, while cloud plans start at $19 monthly for 100,000 events. Users add unlimited sites and team members. A 14-day trial requires no card.
What is Swetrix?
Swetrix is a web analytics service that skips cookies entirely. It captures traffic data—top pages, geolocation, sources, UTM parameters—while respecting visitor privacy. Launched in August 2021 amid rising data protection demands, it began as a Ukrainian startup before formalizing as Swetrix Ltd in Edinburgh on February 1, 2024. The company, under founder Andrii Romasiun, now operates from the UK with Ukrainian roots, hosting data in the EU.
The core appeal lies in its simplicity and compliance. Unlike cookie-dependent trackers, Swetrix uses lightweight scripts for anonymous aggregation. No IP logging as identifiers. No selling data. Users get dashboards for bounce rates, session durations, browser details, and flows between pages. Recent self-hosted updates include session replays and funnels. An active Discord community and open metrics build trust.
Pricing ties to events (page views, errors, customs), not sites or users. The $19 plan covers 100k events monthly; higher tiers reach $419 for 20 million. Enterprise options exist beyond that. API access pulls data for custom tools. Integrations with Stripe and Paddle track revenue. For those wary of vendors, the GitHub repo (Swetrix/swetrix) enables free self-hosting. Over 1,000 adopters cite its clean interface and quick support, per site testimonials.
Who Uses Swetrix?
Startups, developers, agencies, and small businesses choose Swetrix for ethical tracking. It fits sites avoiding consent popups, like blogs or SaaS landing pages. Use cases span campaign ROI, conversion funnels, speed tweaks, and behavior audits.
Casterlabs co-founder Alex Bowles praised its responsiveness: "Swetrix has been a game changer for our analytics... friendly every step." Phalcode's Alper Alkan noted, "Swetrix changed everything—clean dashboard, instant understanding." Over 1,000 users, per the homepage, include indie hackers and privacy-focused owners. No big enterprise names publicized, but open metrics show steady growth.
European Advantage
Swetrix aligns with EU data rules from its UK base in Edinburgh. GDPR compliance stems from cookieless design—no personal data, no cross-site tracking. EU hosting ensures sovereignty; users avoid US firm risks under Schrems II. Scotland's tech scene supports its operations, blending Ukrainian dev talent. Self-hosting lets EU firms keep data local. This setup dodges cookie consent mandates, simplifying for .eu domains.
How Swetrix Compares
Swetrix stands out for full cookieless operation versus Google Analytics' IP logging and data sales. Plausible offers lightweight privacy but lacks sessions or funnels; Swetrix adds those plus A/B tools. Matomo provides self-hosting depth yet requires cookies optionally—Swetrix mandates none. All share open-source roots, but Swetrix's event-based pricing ($19 up) beats Matomo's complexity, with unlimited sites like Plausible ($9+). Users switch for no banners and real-time depth.
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Swetrix
Swetrix
United Kingdom
United Kingdom
https://swetrix.com
https://swetrix.com
Swetrix is a privacy-focused, cookieless web analytics platform offering comprehensive insights into website traffic, user behavior, and performance without cookies or personal data collection.
Swetrix is a privacy-focused, cookieless web analytics platform offering comprehensive insights into website traffic, user behavior, and performance without cookies or personal data collection.