Compare digistats Analytics and Swetrix on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo
Switzerland· Web Analytics
Needs review
Shortlist digistats when you want managed Swiss cookieless analytics with multi-site, events, API, and CSV on every listed tier and you accept SaaS-only operations. Skip when you need self-host/OSS, GA4-depth product analytics, or published ISO 27001/SOC 2—consider Plausible, Simple Analytics, Pirsch, or Matomo instead.
United Kingdom· Web Analytics
Needs review
Shortlist Swetrix when you want cookieless traffic plus product-oriented tools (funnels, RUM, errors, optional Cloud replays) under a UK company with Hetzner DE hosting and AGPLv3 self-host CE. Skip when you need public ISO/SOC packs, zero US-group subprocessors, multi-year cookie retention cohorts, or free forever hosted analytics—consider Plausible Analytics or Simple Analytics for minimal traffic-only privacy analytics, or Matomo for heavyweight self-host control.
Highlighted rows differ between the two products.
| Feature | digistats Analytics | Swetrix |
|---|---|---|
| Country of origin | Switzerland | United Kingdom |
| Category | Web Analytics | Web Analytics |
| Open source | No | Yes |
| Self-hosted | No | Yes |
| Headquarters | Switzerland | United Kingdom |
| Legal entity | digistats Analytics Ltd., Täfernstrasse 2A, CH-5405 Dättwil AG (UID CHE-296.235.462) | Swetrix Ltd (SC797389), Edinburgh, Scotland |
| Governing law | Swiss law; venue Bremgarten AG (per AGB) | Not listed |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Privacy policy: customer data processed/stored in Switzerland, not in the USA or outside the EU; pricing lists Switzerland Data Center. Hosting provider legal name not in a public subprocessor list. Payment subprocessors: Stripe, Inc. (USA) and Coinbase (crypto; German entity listed in AGB). | Cloud analytics data: Hetzner Online GmbH (Germany) per DPA/Data Policy. End User error monitoring sub-processor: Sentry / Functional Software Inc. (United States). Customer-side Privacy Policy list also includes Paddle (UK payments), Fastmail (Australia business email), AWS (US transactional/marketing email), OpenRouter (US optional AI chat). No known US parent. |
| Summary | Swiss cookieless web analytics SaaS from digistats Analytics Ltd.: realtime traffic, city-level geo, events, and multi-site dashboards without storing cookies, IPs, or fingerprints. | Cookieless, privacy-first web analytics from a UK company: traffic, funnels, errors, and performance on Hetzner in Germany, with AGPLv3 self-host Community Edition and optional Cloud session replays. |
| Tags |
| At a glance | digistats Analytics | Swetrix |
|---|---|---|
| HQ | Dättwil AG, Switzerland | Edinburgh, United Kingdom |
| Legal entity | digistats Analytics Ltd. (CHE-296.235.462) | Swetrix Ltd (SC797389) |
| Hosting | Switzerland data center (host brand not named publicly) | Not listed |
| Deployment | Managed SaaS only | Not listed |
| Open source | No | Yes — github.com/Swetrix/swetrix |
| Commercial model | Free low-traffic tier + pageview-based subscription | Event-volume Cloud subscription; free self-host CE; timed trial |
| Governing law | Not listed | Scotland (Terms) |
| Primary hosting | Not listed | Hetzner Online GmbH, Germany |
| License | Not listed | AGPLv3 (Community Edition) |
| Key capabilities | digistats Analytics | Swetrix |
|---|---|---|
| Cookieless tracking | Yes | Yes |
| No stored visitor IPs | Yes | Not listed |
| Swiss data center | Yes | Not listed |
| Unlimited websites | Yes | Not listed |
| API + CSV export | Yes | Not listed |
| Managed SaaS | Yes | Not listed |
| Hetzner DE hosting | Not listed | Yes |
| Open source (AGPLv3) | Not listed | Yes |
| Self-host CE | Not listed | Yes |
| Funnels + errors + RUM | Not listed | Yes |
| Public DPA | Not listed | Yes |
Cookieless script without stored IPs or fingerprints
Vendor docs describe a sub-1 kB tag that measures traffic without cookies, without retaining visitor IPs (IP used only for live geo lookup), and without fingerprinting—aimed at sites that want analytics without a consent banner for non-essential cookies.
Realtime dashboard with geo, tech, events, and channels
Live visitor and pageview views plus city-level geography, browser/OS/device signals, custom conversion events, referrer/search/social acquisition, landing pages, and continuous site reachability (online status)—enough for content and marketing ops, not a full product-analytics suite.
Ad-blocker-resistant capture (vendor claim)
Marketing materials contrast digistats with Google Analytics being stripped by major blockers and state digistats is not blocked by common ad-block extensions. Useful for traffic completeness debates; treat as first-party claim until you validate on your stack.
Multi-site SaaS with API, email reports, and CSV on every tier
Published plans include unlimited websites and events, API access, email reports, Swiss data-center storage, and CSV export—even on the free low-traffic tier—so agencies can run multiple client properties without plan-gated feature cliffs.
Swiss entity and Swiss analytics data center
Operated by digistats Analytics Ltd. (Dättwil AG); privacy policy commits to storing customer data in Switzerland. Managed hosting only—no self-hosted edition in public materials.
Cookieless traffic analytics with hashed sessions
Lightweight script captures pageviews, referrers/UTMs, devices, and city-level geo without cookies or client-side storage. Per the Data Policy, IP and User-Agent are hashed in memory with a daily rotating salt; only a random session id is stored—so you get sessions without long-term cross-day visitor retention.
Funnels, custom events, and goals
Instrument signups, purchases, and other conversions as custom events; build multi-step funnels and goals in the dashboard. Useful for product and growth teams who need drop-off analysis without bolting on a second product-analytics SaaS.
Real-user performance and client error tracking
Records Web Performance API timings (TTFB, DNS, TLS, render, full page load) and optional JavaScript errors with stack/context by page and browser. Bridges marketing traffic views with engineering signals that pure pageview tools omit.
Opt-in Cloud session replays with privacy modes
Cloud projects can call startSessionReplay() to record DOM and interactions; default modes mask text/inputs. Replays are not created by ordinary pageviews—customers must enable them and own consent, masking, and page exclusions. Cloud-only versus Community Edition.
AGPLv3 open source with Docker self-host CE
Core platform is public on GitHub under GNU AGPLv3; Community Edition deploys via official Docker docs with MySQL, ClickHouse, and Redis. CE includes core analytics, events, sessions, funnels, performance, and errors—but not all Cloud extras (replays, some alerts/org/AI features).
Alerts, API, GA import, and team access
Configure alerts to email, Slack, Telegram, Discord, webhooks, or push; pull or push data via the API; import GA4 history; invite organisations with roles or share password-protected/public dashboards. Fits agencies and multi-site operators who outgrow single-user tools.
| Assurance & compliance | digistats Analytics | Swetrix |
|---|---|---|
| Independent security / no-logs audit | Not found Vendor claims no IP storage and no fingerprints; no public third-party audit PDF found. | Not found Searched marketing, DPA, privacy, and data policy; no public independent audit PDF located. Open-source code is available for review. |
| ISO 27001 | Not found Not claimed on reviewed pages. Host partner ISO 14001 (environmental) is not an ISMS cert. | Not found No public ISO 27001 certification claim found on primary pages. |
| SOC 2 / SOC 3 | Not found | Not found No public SOC 2/3 report found. |
| GDPR / EU data protection | Vendor claimed Swiss entity; privacy policy cites DSG and GDPR/DSGVO, cookieless design, Swiss storage. Not legal advice. | Vendor claimed UK company; public GDPR/PECR discussion in Data Policy; cookieless design with non-stored IPs for standard analytics; Hetzner DE hosting; public DPA. Optional replays may be personal data depending on configuration—customer assesses legal basis. |
| US CLOUD Act exposure (indicative) | Partial Swiss Ltd, no known US parent, analytics residency claimed in Switzerland; billing via Stripe, Inc. (US) and Coinbase. EuropeanStack assessment — not a vendor certification. Not legal advice. | Partial No known US parent; primary analytics on Hetzner DE. Material exception: Sentry (US) processes End User error data per DPA; Privacy Policy also lists AWS and OpenRouter (US) for customer email/AI. Indicative medium exposure—not a clean bill. Not legal advice. |
| Data processing agreement (B2B) | Partial Privacy policy describes Art. 28-style processing on behalf of customers; dedicated public DPA download not found — request signed DPA. | Vendor claimed Public DPA at swetrix.com/dpa incorporated by Terms; acceptance by use of Service; signed copy on request. |
| EU AI Act | Not applicable Web analytics product; not positioned as an AI system product. | Not applicable Core product is web analytics, not an AI system. Optional Ask AI / OpenRouter is ancillary; confirm if your deployment enables it. |
| Considerations & known limitations | digistats Analytics | Swetrix |
|---|---|---|
| No public independent security audit | Medium Cookieless and no-IP claims are first-party only. Security questionnaires that require audit reports will need vendor outreach or a different product. | Not listed |
| US-linked payment subprocessors | Medium AGB names Stripe, Inc. (San Francisco) for cards and Coinbase for crypto. Billing and account data may leave the pure Swiss analytics path even if telemetry stays in Switzerland. | Not listed |
| Hosting provider not named publicly | Low Switzerland data-center claim without a published host legal name or full subprocessor list complicates transfer and residual-risk assessments. | Not listed |
| No self-host or open-source path | Medium Cannot pin collector versions, run fully air-gapped, or satisfy hard self-host mandates. Operational dependency on digistats uptime and roadmap. | Not listed |
| Registration path may be restricted | Low At research time the login UI stated registrations were disabled and /developers redirected to login. Confirm trial and API access before scheduling migration. | Not listed |
| US-group subprocessors (Sentry, AWS, OpenRouter) | Not listed | Medium Primary analytics hosting is Hetzner DE, but Sentry (US) is an End User error-tracking sub-processor on the DPA, and AWS/OpenRouter appear for customer email/AI. Orgs with strict no-US-cloud rules need explicit acceptance or self-host CE to avoid those paths. |
| Session replay is opt-in and controller-owned | Not listed | Medium Cloud replays can capture DOM and inputs unless masked. Customers must enable startSessionReplay(), configure privacy modes/exclusions, and provide notices/consent where required—misconfiguration can reintroduce personal data risk that standard cookieless pageviews avoid. |
| No public ISO/SOC or third-party audit | Not listed | Medium Assurance relies on first-party policies, Hetzner infrastructure claims, and open source. Enterprise questionnaires that hard-gate on certs will stall until materials are provided under NDA or produced. |
| Cloud vs Community Edition feature gap | Not listed | Low Self-host CE is free and covers core analytics, but replays and several Cloud growth/ops features are limited or Cloud-only. Budget and feature planning must not assume feature parity. |
| Daily salt rotation limits retention metrics | Not listed | Low Cookieless design deliberately prevents classic multi-day visitor retention. Teams that need that metric class need another product or consented identity. |
When: You need open-source and optional self-hosting with a large community
Consider: Plausible Analytics or Matomo
Plausible is cookieless SaaS + self-host; Matomo is the full self-host suite.
When: You want another lightweight EU cookieless SaaS without Swiss seat as a requirement
Consider: Simple Analytics or Pirsch Analytics
NL and DE peers in the same category band.
When: You need enterprise analytics, tag manager, and formal compliance packaging
Consider: Piwik PRO or Matomo Cloud
Heavier stacks with more modules and B2B assurance artifacts.
When: You are comparing global privacy-analytics brands rather than Swiss residency
Consider: Fathom Analytics
Different ownership and data-path story—verify residency independently.
When: You only need minimal cookieless pageviews/referrers with the smallest possible product surface
Consider: Plausible Analytics or Simple Analytics
Swetrix adds funnels, errors, RUM, and Cloud replays; peers stay closer to pure traffic analytics.
When: You need deep on-prem control, plugins, and mature enterprise self-host packaging
Consider: Matomo (self-host or managed EU hosts such as Matomo by Stackhero)
Heavier ops and optional cookies; stronger fit for large controlled deployments.
When: You must stay inside Google advertising measurement and free GA4 ecosystem tooling
Consider: Google Analytics
Trade privacy, consent, and transfer complexity for ads integration and zero software fee.