fusedeck® vs Insights

Compare fusedeck® and Insights on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo

fusedeck®

Switzerland· Web Analytics

Needs review

Shortlist fusedeck when you need Swiss-operated cookieless-capable web analytics plus tag management and on-site activation (scoring, modals, A/B, server-side ad exports) in one SaaS. Skip when you only need lightweight pageviews (consider Plausible or Simple Analytics) or must self-host open-source analytics (consider Matomo-class tools).

Cookieless + cookie modesServer-side tag managerOn-site activationEU storage (claimed)Swiss HQSaaS (Shared/Owned)

View listing Visit Website

Insights

Austria· Web Analytics

Needs review

Shortlist when you need cookie-free hosted analytics with first-class custom events for SPAs from an Austrian operator. Skip when you need self-host, public ISO/SOC packs, or infrastructure without Google Firebase—consider Plausible Analytics, Simple Analytics, or Pirsch Analytics instead (or self-hosted Matomo).

Cookie-free trackingCustom eventsMIT client (insights-js)Austrian entityHosted SaaSFirebase data path

View listing Visit Website

Highlighted rows differ between the two products.

fusedeck® vs Insights: Snapshot
Feature	fusedeck®	Insights
Country of origin	Switzerland	Austria
Category	Web Analytics	Web Analytics
Open source	No	Yes
Self-hosted	No	No
Headquarters	Switzerland	Austria
Legal entity	Capture Media AG (imprint); privacy policy controller listed as cptr AG — same Zurich address	Unsourced Digital OG
Governing law	Swiss data protection (FADP) for the operator; German GTC apply to cptr Germany GmbH contracts; confirm order form	Not listed
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Medium
Hosting / residency	Main storage claimed in the EU (encrypted). Public subprocessors: AWS EMEA SARL (compute), ClickHouse, Inc. (US) with data on AWS Ireland, Aiven Oy (Finland) DBaaS on AWS, VSHN AG (CH) for Kubernetes on AWS, cptr Hungary Kft. (development). Optional customer exports to Meta/LinkedIn/TikTok/Google are separate transfer paths.	Operator: Unsourced Digital OG (Austria). Vendor-documented infrastructure includes Google Firebase—Cloud Functions, Firebase Authentication (customer accounts), and Firebase Hosting—with temporary IP handling described for those Google services. Visitor analytics designed without cookies and without IP storage in DB/logs; still a US-group cloud path for processing/hosting/auth.
Summary	Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks.	Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase).
Tags	analytics privacy cookieless server-side-tracking tag-manager activation saas	analytics privacy gdpr open-source cookie-free firebase

At a glance: fusedeck® vs Insights
At a glance	fusedeck®	Insights
HQ	Zurich, Switzerland	Not listed
Legal entity (public)	Capture Media AG (imprint); cptr AG (privacy controller)	Not listed
Product type	Cookieless analytics + activation SaaS	Hosted privacy web analytics + custom events
Hosting (public)	EU storage claimed; AWS + ClickHouse on AWS Ireland	Not listed
Open source	No	Not listed
Self-hosted	No (Shared / Owned SaaS stacks)	Not listed
Commercial model	Paid monthly SaaS; Shared vs Owned stacks	Free low-volume tier; paid by monthly event/pageview volume
HQ / law	Not listed	Austria (Unsourced Digital OG; Austrian governing law)
Client license	Not listed	MIT (insights-js); backend proprietary
Self-host	Not listed	No public self-host option
Known infra	Not listed	Google Firebase (Functions, Auth, Hosting) per vendor docs

Key capabilities: fusedeck® vs Insights
Key capabilities	fusedeck®	Insights
Cookieless + cookie modes	Yes	Not listed
Server-side tag manager	Yes	Not listed
On-site activation	Yes	Not listed
EU storage (claimed)	Yes	Not listed
Swiss HQ	Yes	Not listed
SaaS (Shared/Owned)	Yes	Not listed
Cookie-free tracking	Not listed	Yes
Custom events	Not listed	Yes
MIT client (insights-js)	Not listed	Yes
Austrian entity	Not listed	Yes
Hosted SaaS	Not listed	Yes
Firebase data path	Not listed	Yes

fusedeck®

Configurable cookieless and cookie tracking modes
Full cookie tracking, cookieless user tracking (calculated ID, no device storage), and cookieless session tracking (session-level only, no cross-session recognition) so teams can match consent posture and geo rules. Limit: legal fit of each mode still depends on your counsel and implementation—not a blanket no-consent guarantee for every event design.
Server-side tag manager and event control
Define events, triggers, and selectors; gate which external tags and third parties receive data based on consent and configuration. Reduces reliance on brittle client-only pixels. Limit: marketers still need a clear data and tag taxonomy or complexity moves into fusedeck workspaces.
Reports, dashboards, and API exports
Ready-made reports (behaviour, campaigns, inbound, tag manager, visitors), report builder, dashboards, share links, raw or API export, and optional Looker Studio connectivity for deeper analysis without rebuilding every KPI in a spreadsheet.
On-site activation: scoring, modals, A/B tests
Score sessions, trigger call-to-action modals, run A/B tests, and inject dynamic content so analytics can drive conversion work inside the same product—not only offline reporting.
Server-side transfers to ad and CRM systems
Export audiences and conversion signals server-side toward platforms such as Meta, LinkedIn, and TikTok, plus API hooks to CRM or other systems, while keeping more tag logic off the browser. Limit: those destinations introduce their own processors and transfer assessments.
Shared Stack vs Owned Stack infrastructure
Shared multi-tenant cloud for standard deployments; Owned Stack with vendor-described physically separated infrastructure, white-label domain option, and higher scale for stricter security or traffic needs—still SaaS, not self-hosted open source.

Insights

Cookie-free page views and user flows
Tracks bounce rate, referrers, visits, and user-flow style page statistics without setting analytics cookies, so sites can avoid cookie banners driven solely by analytics. Script init plus trackPages() is the usual path for SPAs.
Custom and cancelable event tracking
insights-js supports named events with string parameters, unique-per-session flags, parameter-only updates, and remove/cancel for long-lived events (e.g. subscribe then unsubscribe). Built for product and funnel metrics, not pageviews only.
MIT open-source TypeScript client
The browser/npm client (insights-js) is MIT-licensed on GitHub with TypeScript types and helpers for locale, screen type, path, referrer, and duration buckets. Supports React, Angular, Vue, UMD script, and multi-project App instances. Backend remains proprietary SaaS.
Visitor anonymization pipeline (vendor-described)
Vendor docs: IPs hashed only in RAM for fraud checks (not stored in DB or logs); user agents reduced to browser/OS; optional screen sizes rounded to 50px; Do Not Track honoured. Confirm fit with your DPO—anonymous design is not a legal certification.
Developer-oriented integration
One-minute script install or npm package; docs cover multi-project tracking, ignoreErrors/disabled flags for production environments, and hash/search options on page paths. Lightweight client positioned against heavier GA-style tags.

Assurance & compliance: fusedeck® vs Insights
Assurance & compliance	fusedeck®	Insights
Independent security / no-logs audit	Not found TOMs and legal opinions on cookieless tracking exist; no independent third-party security audit PDF found on primary trust pages.	Not found Vendor describes no IP storage in DB/logs and RAM-only hashing; no public third-party audit PDF found.
ISO 27001	Not found No public ISO 27001 certificate located on imprint, privacy, TOM, or subprocessor pages.	Not found No public certificate on getinsights.io at research time.
SOC 2 / SOC 3	Not found No SOC 2/3 report referenced on primary trust pages.	Not found No public SOC report found.
GDPR / EU data protection	Vendor claimed Swiss operator; product data-privacy page claims GDPR/ePrivacy-configurable setups; privacy policy cites FADP and GDPR legal bases. Confirm DPA and configuration for your properties.	Vendor claimed Austrian entity; privacy policy and data-collection docs; cookie-free/no-stored-IP design for visitors. Firebase/Google processing still requires transfer/DPA diligence.
US CLOUD Act exposure (indicative)	Partial Swiss entity / no known US parent, but public subprocessors include AWS and ClickHouse, Inc. (US) with EU residency claims. Indicative medium exposure—not a clean bill of health and not legal advice.	Partial EU entity / no known US parent, but Google Firebase (US-group) used for Cloud Functions, Auth, and Hosting per vendor data page. Indicative medium exposure. Not legal advice.
Data processing agreement (B2B)	Vendor claimed German GTC state processing under an Auftragsverarbeitung with customer as controller and cptr as processor. Obtain the signed DPA + annex for your contracting entity.	Not found No standalone public DPA page found; request from contact@getinsights.io for B2B use.
EU AI Act	Not applicable Web analytics / marketing activation product; not positioned as an AI system under public materials.	Not applicable Web analytics product, not an AI system product page.

Considerations & known limitations: fusedeck® vs Insights
Considerations & known limitations	fusedeck®	Insights
AWS and US-domiciled database subprocessor	Medium Despite Swiss HQ and EU storage claims, compute and DB path use AWS and ClickHouse, Inc. (US company, data on AWS Ireland). Policies that ban US-group cloud providers entirely may fail even if data residency is EU.	Not listed
Capture Media AG vs cptr AG naming	Low Imprint still lists Capture Media AG while the privacy policy names cptr AG as controller. Confirm the exact contracting party, invoice entity, and DPA counterparty on the order form.	Not listed
No public independent security audit or ISO/SOC	Medium TOMs are published, but we found no independent audit report or ISO 27001 / SOC 2 certificate. Security questionnaires and NDA materials may still be required for enterprise purchase.	Medium No ISO 27001, SOC 2, or third-party no-logs audit found on the public site. Rely on vendor claims plus your own review of the open client.
Cookieless modes are not automatic legal clearance	Medium Cookieless session tracking is positioned for compliance without consent, but full cookie and cookieless user modes, identity features, and ad-platform exports can reintroduce consent and transfer questions. Legal review of your event design remains mandatory.	Not listed
No classical self-host option	Low Owned Stack is dedicated vendor-operated cloud, not buyer-operated self-hosting. Air-gapped or fully on-prem mandates need another product.	Not listed
Google Firebase on critical path	Not listed	High Vendor documents Firebase Cloud Functions, Auth, and Hosting. Anonymous visitor design does not remove US-group cloud dependency for hosting/auth/processing—material for sovereignty-sensitive buyers.
Client open source only; no self-host	Not listed	Medium insights-js is MIT; dashboard/backend are closed SaaS. You cannot run the full product on your infrastructure.
Small team / continuity	Not listed	Medium Product presented as built by two freelance developers under Unsourced Digital OG. Assess vendor longevity and support SLAs for business-critical analytics.
Bounce/unique metrics need SPA routing	Not listed	Low Client docs: trackPages bounce and unique views expect a client-side router and do not use cookies/localStorage; multi-page full reloads can skew metrics.

Fit

fusedeck®

Best fit when

Marketing ops teams that want Track + Analyse + Activate in one stack, not only traffic charts
Organisations replacing or supplementing GA4 with cookieless-capable, consent-flexible collection modes
Teams that need server-side control over which third-party tags and ad platforms receive data
Buyers who want Swiss contracting and public EU hosting claims, and can accept AWS-based SaaS
Sites that benefit from scoring, modals, A/B tests, or server-side Meta/LinkedIn/TikTok transfers

Poor fit when

Teams that only need simple privacy-first pageview analytics without activation tooling
Requirements for open-source or classical self-hosted analytics under buyer-operated infrastructure
Procurement policies that forbid US-group cloud subprocessors (AWS / US-domiciled database vendors) entirely
Buyers seeking a free production tier or purely DIY setup without commercial SaaS onboarding

Consider instead when

When: You only need lightweight, privacy-oriented traffic metrics
Consider: Plausible Analytics, Simple Analytics, or Friendly Analytics
Smaller surface area; little or no activation / ad-export stack
When: You must self-host or prefer open-source analytics under your operators
Consider: Matomo-class deployments or Piwik PRO where self-host/on-prem options fit
fusedeck is SaaS Shared/Owned stack, not a public self-host product
When: You need global free-tier depth and Google ecosystem defaults
Consider: Google Analytics
Different jurisdiction and subprocessor story; still the default for many teams
When: You want a German enterprise analytics brand with strong packaging options
Consider: etracker or Piwik PRO
Compare residency, consent tooling, and activation depth side by side

Insights

Best fit when

Indie developers and small teams who want pageviews plus product/funnel events without analytics cookies
SPA and web-app builders using client-side routers who can call insights-js track/trackPages APIs
Teams that accept a free low-volume tier then event-volume paid plans (check current limits on getinsights.io)
Buyers who value an MIT-auditable client library even if the backend stays closed
EU sites prioritizing no-stored-visitor-IP design over full stack self-host control

Poor fit when

Orgs that require self-hosted or fully open-source analytics backend
Procurement needing published DPA, ISO 27001, or SOC 2 on the vendor site today
Policies that forbid Google Firebase / US-group cloud on any analytics path
Classic multi-page sites expecting accurate cookie-free bounce/unique metrics without SPA routing
Teams needing GA-class free segmentation, ads integrations, or data warehouse export

Consider instead when

When: You want simple hosted EU privacy page analytics with a strong Plausible-style product footprint
Consider: Plausible Analytics
Compare event depth: Insights markets custom events as a core differentiator vs simpler page-focused tools.
When: You want cookie-free analytics with an explicit privacy brand and different commercial packaging
Consider: Simple Analytics
Verify each vendor's hosting and subprocessor pages side by side.
When: You prefer a German peer privacy analytics product
Consider: Pirsch Analytics
Compare event features, regions, and legal docs for your DPA process.
When: You need full control of the stack or on-prem processing
Consider: Self-hosted Matomo (or similar open analytics)
Higher ops cost; no dependency on Insights SaaS or Firebase.

Open questions for due diligence

fusedeck®

Which legal entity will appear on the contract and DPA for our region (Capture Media AG, cptr AG, cptr Germany GmbH, or another affiliate)?
Can the vendor provide the current subprocessor annex, SCCs if any, and confirmation of all AWS regions used for our data?
Is an independent security audit, pen-test summary, or ISO/SOC roadmap available under NDA?
Which tracking mode and event schema does fusedeck recommend for our CMP and target markets, and what remains after ad-blocker impact?
What are Shared vs Owned stack operational differences (isolation, custom domain, support SLAs) for our traffic volume?

Insights

Will Unsourced Digital OG sign a customer DPA and provide a current subprocessor list with regions?
Which Firebase/GCP regions process analytics and auth data today?
Are there any independent security assessments available under NDA?
What is the data retention schedule for events and account data after cancellation?
Is there an official path for enterprise SSO, invoice billing, or custom retention?