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Logo: fusedeck®

fusedeck®

Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks.

analyticscookielessserver-side-trackingprivacytag-manageractivationsaas
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fusedeck is a cookieless analytics, tracking, and activation platform from Switzerland. It is a product of Capture Media AG / cptr AG in Zurich, offered as cloud SaaS rather than open-source or self-hosted software.

It exists for marketing teams leaving cookie-only stacks who still need to collect, analyse, and act on first-party behavioural data. The product is organised around Track, Analyse, and Activate workflows, including on-site conversion tools and server-side exports.

The concrete differentiator is that three recognition modes (full cookie, cookieless user, cookieless session) plus activation in the same Swiss product, not analytics-only dashboards.

Cookieless + cookie modesServer-side tag managerOn-site activationEU storage (claimed)Swiss HQSaaS (Shared/Owned)

Shortlist fusedeck when you need Swiss-operated cookieless-capable web analytics plus tag management and on-site activation (scoring, modals, A/B, server-side ad exports) in one SaaS. Skip when you only need lightweight pageviews (consider Plausible or Simple Analytics) or must self-host open-source analytics (consider Matomo-class tools).

Key capabilities

Full cookie tracking, cookieless user tracking (calculated ID, no device storage), and cookieless session tracking (session-level only, no cross-session recognition) so teams can match consent posture and geo rules. Limit: legal fit of each mode still depends on your counsel and implementation—not a blanket no-consent guarantee for every event design.

Define events, triggers, and selectors; gate which external tags and third parties receive data based on consent and configuration. Reduces reliance on brittle client-only pixels. Limit: marketers still need a clear data and tag taxonomy or complexity moves into fusedeck workspaces.

Ready-made reports (behaviour, campaigns, inbound, tag manager, visitors), report builder, dashboards, share links, raw or API export, and optional Looker Studio connectivity for deeper analysis without rebuilding every KPI in a spreadsheet.

Score sessions, trigger call-to-action modals, run A/B tests, and inject dynamic content so analytics can drive conversion work inside the same product—not only offline reporting.

Export audiences and conversion signals server-side toward platforms such as Meta, LinkedIn, and TikTok, plus API hooks to CRM or other systems, while keeping more tag logic off the browser. Limit: those destinations introduce their own processors and transfer assessments.

Shared multi-tenant cloud for standard deployments; Owned Stack with vendor-described physically separated infrastructure, white-label domain option, and higher scale for stricter security or traffic needs—still SaaS, not self-hosted open source.

At a glance

HQ
Zurich, Switzerland
Legal entity (public)
Capture Media AG (imprint); cptr AG (privacy controller)
Product type
Cookieless analytics + activation SaaS
Hosting (public)
EU storage claimed; AWS + ClickHouse on AWS Ireland
Open source
No
Self-hosted
No (Shared / Owned SaaS stacks)
Commercial model
Paid monthly SaaS; Shared vs Owned stacks

Best fit when

  • Marketing ops teams that want Track + Analyse + Activate in one stack, not only traffic charts
  • Organisations replacing or supplementing GA4 with cookieless-capable, consent-flexible collection modes
  • Teams that need server-side control over which third-party tags and ad platforms receive data
  • Buyers who want Swiss contracting and public EU hosting claims, and can accept AWS-based SaaS
  • Sites that benefit from scoring, modals, A/B tests, or server-side Meta/LinkedIn/TikTok transfers

Poor fit when

  • Teams that only need simple privacy-first pageview analytics without activation tooling
  • Requirements for open-source or classical self-hosted analytics under buyer-operated infrastructure
  • Procurement policies that forbid US-group cloud subprocessors (AWS / US-domiciled database vendors) entirely
  • Buyers seeking a free production tier or purely DIY setup without commercial SaaS onboarding

Consider instead when

  • When: You only need lightweight, privacy-oriented traffic metrics

    Consider: Plausible Analytics, Simple Analytics, or Friendly Analytics

    Smaller surface area; little or no activation / ad-export stack

  • When: You must self-host or prefer open-source analytics under your operators

    Consider: Matomo-class deployments or Piwik PRO where self-host/on-prem options fit

    fusedeck is SaaS Shared/Owned stack, not a public self-host product

  • When: You need global free-tier depth and Google ecosystem defaults

    Consider: Google Analytics

    Different jurisdiction and subprocessor story; still the default for many teams

  • When: You want a German enterprise analytics brand with strong packaging options

    Consider: etracker or Piwik PRO

    Compare residency, consent tooling, and activation depth side by side

Jurisdiction & ownership

Legal entity
Capture Media AG (imprint); privacy policy controller listed as cptr AG — same Zurich address
Governing law
Swiss data protection (FADP) for the operator; German GTC apply to cptr Germany GmbH contracts; confirm order form
US parent / control
No known US parent
CLOUD Act exposure (indicative)
Medium
Hosting / residency
Main storage claimed in the EU (encrypted). Public subprocessors: AWS EMEA SARL (compute), ClickHouse, Inc. (US) with data on AWS Ireland, Aiven Oy (Finland) DBaaS on AWS, VSHN AG (CH) for Kubernetes on AWS, cptr Hungary Kft. (development). Optional customer exports to Meta/LinkedIn/TikTok/Google are separate transfer paths.

No known US corporate parent from imprint. CLOUD Act exposure is indicative and driven mainly by AWS and US-domiciled ClickHouse, Inc., not by HQ alone. Not legal advice.

  • Independent security / no-logs auditNot found
  • ISO 27001Not found
  • SOC 2 / SOC 3Not found
  • GDPR / EU data protectionVendor claimed
  • +3

Considerations & known limitations

  • MediumAWS and US-domiciled database subprocessor

    Despite Swiss HQ and EU storage claims, compute and DB path use AWS and ClickHouse, Inc. (US company, data on AWS Ireland). Policies that ban US-group cloud providers entirely may fail even if data residency is EU.

  • LowCapture Media AG vs cptr AG naming

    Imprint still lists Capture Media AG while the privacy policy names cptr AG as controller. Confirm the exact contracting party, invoice entity, and DPA counterparty on the order form.

  • MediumNo public independent security audit or ISO/SOC

    TOMs are published, but we found no independent audit report or ISO 27001 / SOC 2 certificate. Security questionnaires and NDA materials may still be required for enterprise purchase.

  • MediumCookieless modes are not automatic legal clearance

    Cookieless session tracking is positioned for compliance without consent, but full cookie and cookieless user modes, identity features, and ad-platform exports can reintroduce consent and transfer questions. Legal review of your event design remains mandatory.

  • LowNo classical self-host option

    Owned Stack is dedicated vendor-operated cloud, not buyer-operated self-hosting. Air-gapped or fully on-prem mandates need another product.

Open questions for due diligence

  • Which legal entity will appear on the contract and DPA for our region (Capture Media AG, cptr AG, cptr Germany GmbH, or another affiliate)?
  • Can the vendor provide the current subprocessor annex, SCCs if any, and confirmation of all AWS regions used for our data?
  • Is an independent security audit, pen-test summary, or ISO/SOC roadmap available under NDA?
  • Which tracking mode and event schema does fusedeck recommend for our CMP and target markets, and what remains after ad-blocker impact?
  • What are Shared vs Owned stack operational differences (isolation, custom domain, support SLAs) for our traffic volume?
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Frequently Asked Questions

Not necessarily for every mode. The vendor documents full cookie tracking (typically consent-gated), cookieless user tracking, and cookieless session tracking that avoids cross-session recognition. Cookieless session mode is positioned for high compliance when individuals are not re-identified. Your legal basis, CMP setup, and exact event design still need review—fusedeck is configurable, not a substitute for counsel.

No. It is proprietary SaaS operated by the Swiss vendor (cptr / Capture Media). You choose Shared Stack or Owned Stack (dedicated cloud cluster). There is no public open-source core or classical self-host install path comparable to Matomo.

Public materials state main storage in the EU with encryption. The subprocessor list names AWS EMEA SARL for computing, ClickHouse, Inc. (US company) for database infrastructure with data on AWS Ireland, Aiven Oy (Finland) as DBaaS on AWS, VSHN AG (Switzerland) for Kubernetes on AWS, and cptr Hungary Kft. for development. Ask for the current list and DPA annex in procurement.

German terms of service state that personal data is processed solely on the customer’s behalf under an Auftragsverarbeitung (processor) agreement, with the customer as controller. Confirm the English or Swiss contract pack, subprocessor annex, and TOMs during vendor due diligence.

fusedeck is paid monthly SaaS with Shared vs Owned stacks and included database-row allowances that scale with traffic volume. Public pages also describe optional setup packages, custom tracking domains, consent-manager projects, and hourly consulting or expert support. There is no advertised free production tier; demos and help-center content are offered for evaluation. Always verify current packaging on the official site.

Pick lightweight European analytics when you only need privacy-friendly traffic metrics with minimal instrumentation. Pick Matomo-class tools when self-hosting, open source, or full operational control of the stack is mandatory. Shortlist fusedeck when you need cookieless-capable collection plus tag management and on-site activation or ad-platform server-side transfers in one commercial product.