fusedeck® vs nilly

Compare fusedeck® and nilly on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Fathom Analytics, Google Analytics

fusedeck®

Switzerland· Web Analytics

Needs review

Shortlist fusedeck when you need Swiss-operated cookieless-capable web analytics plus tag management and on-site activation (scoring, modals, A/B, server-side ad exports) in one SaaS. Skip when you only need lightweight pageviews (consider Plausible or Simple Analytics) or must self-host open-source analytics (consider Matomo-class tools).

Cookieless + cookie modesServer-side tag managerOn-site activationEU storage (claimed)Swiss HQSaaS (Shared/Owned)

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nilly

Switzerland· Web Analytics

Needs review

Shortlist nilly when you want Swiss-entity, cookieless, ultra-light site analytics with realtime dashboards, city geo, custom events, unlimited sites, and an API—without GA4 consent weight. Skip when you need self-host/open source, enterprise audit packs, or deep marketing-suite analytics; consider Plausible Analytics, Simple Analytics, or etracker instead.

Cookieless trackingSwiss-hosted (claimed)Swiss entitySub-1 kB scriptREST APISaaS only

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Highlighted rows differ between the two products.

fusedeck® vs nilly: Snapshot
Feature	fusedeck®	nilly
Country of origin	Switzerland	Switzerland
Category	Web Analytics	Web Analytics
Open source	No	No
Self-hosted	No	No
Headquarters	Switzerland	Switzerland
Legal entity	Capture Media AG (imprint); privacy policy controller listed as cptr AG — same Zurich address	Lyo GmbH, Europaallee 41, 8004 Zürich (CHE-417.675.763)
Governing law	Swiss data protection (FADP) for the operator; German GTC apply to cptr Germany GmbH contracts; confirm order form	Switzerland (terms)
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Medium
Hosting / residency	Main storage claimed in the EU (encrypted). Public subprocessors: AWS EMEA SARL (compute), ClickHouse, Inc. (US) with data on AWS Ireland, Aiven Oy (Finland) DBaaS on AWS, VSHN AG (CH) for Kubernetes on AWS, cptr Hungary Kft. (development). Optional customer exports to Meta/LinkedIn/TikTok/Google are separate transfer paths.	Vendor FAQ: analytics servers in Switzerland (multiple locations). Public site reverse-DNS: KreativMedia/METANET Zürich. Customer-account subprocessors named in privacy policy: Stripe (US payments), Mailerlite (email). Avatars via Gravatar. No full public subprocessor list for backups/monitoring/CDN.
Summary	Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks.	Swiss privacy-first web analytics (Lyo GmbH): cookieless, sub-1kB tracking with realtime dashboards, city-level geo, custom events, unlimited sites, and a REST API as a lightweight Google Analytics alternative.
Tags	analytics privacy saas cookieless server-side-tracking tag-manager activation	analytics privacy saas cookie-free gdpr swiss api

At a glance: fusedeck® vs nilly
At a glance	fusedeck®	nilly
HQ	Zurich, Switzerland	Zürich, Switzerland (Lyo GmbH)
Legal entity (public)	Capture Media AG (imprint); cptr AG (privacy controller)	Not listed
Product type	Cookieless analytics + activation SaaS	Not listed
Hosting (public)	EU storage claimed; AWS + ClickHouse on AWS Ireland	Not listed
Open source	No	Not listed
Self-hosted	No (Shared / Owned SaaS stacks)	Not listed
Commercial model	Paid monthly SaaS; Shared vs Owned stacks	Traffic-based plans; trial; no permanent free tier
Legal entity	Not listed	Lyo GmbH (CHE-417.675.763)
Product model	Not listed	SaaS web analytics (not self-hosted)
Tracking	Not listed	Cookieless; no IP/fingerprint claims
Hosting (claimed)	Not listed	Switzerland (multi-site)
Live site note	Not listed	kandur.one (nilly branding; nilly.io DNS failed at research)

Key capabilities: fusedeck® vs nilly
Key capabilities	fusedeck®	nilly
Cookieless + cookie modes	Yes	Not listed
Server-side tag manager	Yes	Not listed
On-site activation	Yes	Not listed
EU storage (claimed)	Yes	Not listed
Swiss HQ	Yes	Not listed
SaaS (Shared/Owned)	Yes	Yes
Cookieless tracking	Not listed	Yes
Swiss-hosted (claimed)	Not listed	Yes
Swiss entity	Not listed	Yes
Sub-1 kB script	Not listed	Yes
REST API	Not listed	Yes

fusedeck®

Configurable cookieless and cookie tracking modes
Full cookie tracking, cookieless user tracking (calculated ID, no device storage), and cookieless session tracking (session-level only, no cross-session recognition) so teams can match consent posture and geo rules. Limit: legal fit of each mode still depends on your counsel and implementation—not a blanket no-consent guarantee for every event design.
Server-side tag manager and event control
Define events, triggers, and selectors; gate which external tags and third parties receive data based on consent and configuration. Reduces reliance on brittle client-only pixels. Limit: marketers still need a clear data and tag taxonomy or complexity moves into fusedeck workspaces.
Reports, dashboards, and API exports
Ready-made reports (behaviour, campaigns, inbound, tag manager, visitors), report builder, dashboards, share links, raw or API export, and optional Looker Studio connectivity for deeper analysis without rebuilding every KPI in a spreadsheet.
On-site activation: scoring, modals, A/B tests
Score sessions, trigger call-to-action modals, run A/B tests, and inject dynamic content so analytics can drive conversion work inside the same product—not only offline reporting.
Server-side transfers to ad and CRM systems
Export audiences and conversion signals server-side toward platforms such as Meta, LinkedIn, and TikTok, plus API hooks to CRM or other systems, while keeping more tag logic off the browser. Limit: those destinations introduce their own processors and transfer assessments.
Shared Stack vs Owned Stack infrastructure
Shared multi-tenant cloud for standard deployments; Owned Stack with vendor-described physically separated infrastructure, white-label domain option, and higher scale for stricter security or traffic needs—still SaaS, not self-hosted open source.

nilly

Sub-1 kB cookieless tracking script
Vendor documents a client script under 1 kB with no cookies, no IP tracking, and no fingerprinting for site visitors. Suited to teams that want aggregate traffic metrics without analytics cookie banners; still get counsel for your jurisdiction and CMP setup.
Realtime dashboard with geo, tech, and campaigns
Dashboards cover live visitors, overview metrics, top pages, referrers, UTM campaigns, geography from continent to city, and device/browser/OS breakdowns—enough for content and acquisition decisions without a full product-analytics suite.
Custom events, CSV export, and email reports
Define custom events for conversion-style actions, export statistics as CSV, and receive email reports. Fits operators who need lightweight conversion signals and offline analysis rather than session replay or multi-step funnels.
REST API for stats, websites, and account
Documented API endpoints (Bearer API key) manage stats queries (pageviews, visitors, referrers, events, geo, devices, and more), websites, and account objects—useful for internal dashboards or automations on traffic-based plans that include API access.
Unlimited websites on traffic-based plans
Public pricing model is pageview-tier SaaS with unlimited websites per account and a short free trial—not a permanent free tier. Good for agencies or multi-brand operators who outgrow per-site free plans elsewhere; confirm current tiers on the vendor site.

Assurance & compliance: fusedeck® vs nilly
Assurance & compliance	fusedeck®	nilly
Independent security / no-logs audit	Not found TOMs and legal opinions on cookieless tracking exist; no independent third-party security audit PDF found on primary trust pages.	Not found No public third-party audit report found for tracking claims.
ISO 27001	Not found No public ISO 27001 certificate located on imprint, privacy, TOM, or subprocessor pages.	Not found No vendor ISO 27001 certificate published on product site (underlying Swiss host DCs may be certified separately).
SOC 2 / SOC 3	Not found No SOC 2/3 report referenced on primary trust pages.	Not found
GDPR / EU data protection	Vendor claimed Swiss operator; product data-privacy page claims GDPR/ePrivacy-configurable setups; privacy policy cites FADP and GDPR legal bases. Confirm DPA and configuration for your properties.	Vendor claimed Swiss entity; privacy policy includes GDPR rights language; cookieless visitor tracking claimed. Confirm DPA for B2B.
US CLOUD Act exposure (indicative)	Partial Swiss entity / no known US parent, but public subprocessors include AWS and ClickHouse, Inc. (US) with EU residency claims. Indicative medium exposure—not a clean bill of health and not legal advice.	Partial Swiss operator, no known US parent, Swiss-claimed analytics hosting; US SaaS subprocessors Stripe (payments) and Gravatar (avatars) on customer path. Not legal advice.
Data processing agreement (B2B)	Vendor claimed German GTC state processing under an Auftragsverarbeitung with customer as controller and cptr as processor. Obtain the signed DPA + annex for your contracting entity.	Not found No public DPA download found; request from vendor.
EU AI Act	Not applicable Web analytics / marketing activation product; not positioned as an AI system under public materials.	Not applicable Web analytics product; not marketed as an AI system.
Swiss Made Software / Swiss Web labels	Not listed	Vendor claimed Cited on About and Swiss Union member page as recognition/labels—not a security audit.

Considerations & known limitations: fusedeck® vs nilly
Considerations & known limitations	fusedeck®	nilly
AWS and US-domiciled database subprocessor	Medium Despite Swiss HQ and EU storage claims, compute and DB path use AWS and ClickHouse, Inc. (US company, data on AWS Ireland). Policies that ban US-group cloud providers entirely may fail even if data residency is EU.	Not listed
Capture Media AG vs cptr AG naming	Low Imprint still lists Capture Media AG while the privacy policy names cptr AG as controller. Confirm the exact contracting party, invoice entity, and DPA counterparty on the order form.	Not listed
No public independent security audit or ISO/SOC	Medium TOMs are published, but we found no independent audit report or ISO 27001 / SOC 2 certificate. Security questionnaires and NDA materials may still be required for enterprise purchase.	Not listed
Cookieless modes are not automatic legal clearance	Medium Cookieless session tracking is positioned for compliance without consent, but full cookie and cookieless user modes, identity features, and ad-platform exports can reintroduce consent and transfer questions. Legal review of your event design remains mandatory.	Not listed
No classical self-host option	Low Owned Stack is dedicated vendor-operated cloud, not buyer-operated self-hosting. Air-gapped or fully on-prem mandates need another product.	Low Cannot run on your own infra or audit server code from a public repo. Hard limit for sovereignty programs that require self-host.
Brand/domain transition (nilly.io vs kandur.one)	Not listed	Medium Product still branded nilly, but the live marketing/API host is kandur.one; nilly.io did not resolve in DNS during research. Verify tracking domains, docs, and status before production cutover.
US SaaS on customer account path	Not listed	Medium Stripe (payments) and Gravatar (avatars) are US-group services. Visitor metrics are claimed Swiss-hosted and non-personal, but account/billing data is not Switzerland-only end-to-end.
Thin public assurance pack	Not listed	Medium No public ISO 27001/SOC 2, independent security audit, or DPA page found. Fine for many SMB shortlists; friction for regulated enterprise questionnaires.
Small independent operator	Not listed	Low Founder-owned Swiss GmbH without VC narrative—positive for independence, but buyers should assess support SLAs, roadmap continuity, and single-vendor concentration.

Fit

fusedeck®

Best fit when

Marketing ops teams that want Track + Analyse + Activate in one stack, not only traffic charts
Organisations replacing or supplementing GA4 with cookieless-capable, consent-flexible collection modes
Teams that need server-side control over which third-party tags and ad platforms receive data
Buyers who want Swiss contracting and public EU hosting claims, and can accept AWS-based SaaS
Sites that benefit from scoring, modals, A/B tests, or server-side Meta/LinkedIn/TikTok transfers

Poor fit when

Teams that only need simple privacy-first pageview analytics without activation tooling
Requirements for open-source or classical self-hosted analytics under buyer-operated infrastructure
Procurement policies that forbid US-group cloud subprocessors (AWS / US-domiciled database vendors) entirely
Buyers seeking a free production tier or purely DIY setup without commercial SaaS onboarding

Consider instead when

When: You only need lightweight, privacy-oriented traffic metrics
Consider: Plausible Analytics, Simple Analytics, or Friendly Analytics
Smaller surface area; little or no activation / ad-export stack
When: You must self-host or prefer open-source analytics under your operators
Consider: Matomo-class deployments or Piwik PRO where self-host/on-prem options fit
fusedeck is SaaS Shared/Owned stack, not a public self-host product
When: You need global free-tier depth and Google ecosystem defaults
Consider: Google Analytics
Different jurisdiction and subprocessor story; still the default for many teams
When: You want a German enterprise analytics brand with strong packaging options
Consider: etracker or Piwik PRO
Compare residency, consent tooling, and activation depth side by side

nilly

Best fit when

Privacy-conscious SMBs and indie sites replacing GA4 with aggregate metrics only
Teams that want Swiss legal entity and Swiss-located analytics servers
Operators running many sites who benefit from unlimited websites on traffic tiers
Builders who need a simple REST API for pageviews, referrers, geo, and events
Sites prioritizing minimal JS weight and fewer analytics consent prompts

Poor fit when

Organizations that must self-host or review open-source analytics code
Buyers needing published ISO 27001/SOC 2 or a full public DPA/subprocessor pack
Marketing teams requiring session replay, heatmaps, or advanced e-commerce/ad sync suites
Enterprises that need SSO/SCIM, formal SLAs, and large-vendor assurance paperwork as table stakes

Consider instead when

When: You want open-source and/or self-host privacy analytics with a larger community
Consider: Plausible Analytics or Pirsch Analytics
nilly is proprietary SaaS only.
When: You want another European cookieless SaaS with a simple product story
Consider: Simple Analytics
Dutch peer; compare geo depth, API, and residency claims side by side.
When: You need deeper marketing, shop, and tag/consent analytics for EU enterprises
Consider: etracker
German suite-oriented alternative; heavier than nilly's lightweight dashboard.
When: You depend on free unlimited scale and Google ads/ecosystem integration
Consider: Google Analytics (GA4)
Different privacy and residency tradeoffs; not a sovereignty shortlist.

Open questions for due diligence

fusedeck®

Which legal entity will appear on the contract and DPA for our region (Capture Media AG, cptr AG, cptr Germany GmbH, or another affiliate)?
Can the vendor provide the current subprocessor annex, SCCs if any, and confirmation of all AWS regions used for our data?
Is an independent security audit, pen-test summary, or ISO/SOC roadmap available under NDA?
Which tracking mode and event schema does fusedeck recommend for our CMP and target markets, and what remains after ad-blocker impact?
What are Shared vs Owned stack operational differences (isolation, custom domain, support SLAs) for our traffic volume?

nilly

Will Lyo GmbH sign a B2B DPA and provide a current full subprocessor list (including backups, monitoring, CDN)?
Is analytics data retained only on Swiss hosts, or are any DR/replicas outside Switzerland?
What is the durable public domain for tracking scripts and API (kandur.one vs nilly.io) for the next 12 months?
Are there enterprise features (SSO, roles, retention controls, MSA/SLA) beyond self-serve traffic plans?
Can the vendor provide any independent security assessment under NDA?