fusedeck® vs Publytics

Compare fusedeck® and Publytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo

fusedeck®

Switzerland· Web Analytics

Needs review

Shortlist fusedeck when you need Swiss-operated cookieless-capable web analytics plus tag management and on-site activation (scoring, modals, A/B, server-side ad exports) in one SaaS. Skip when you only need lightweight pageviews (consider Plausible or Simple Analytics) or must self-host open-source analytics (consider Matomo-class tools).

Cookieless + cookie modesServer-side tag managerOn-site activationEU storage (claimed)Swiss HQSaaS (Shared/Owned)

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Publytics

Italy· Web Analytics

Needs review

Shortlist when you need cookieless, unsampled publisher analytics with multi-site Network views and a public EU DPA from an Italian SaaS operator. Skip when you need self-hosting, product analytics at GA4/Adobe depth, or product-level ISO/SOC—consider Plausible (simpler privacy analytics / self-host options) or Matomo (self-host ownership) instead.

Cookieless trackingNo default samplingMulti-site NetworkEU-hosted (EuroVPS/Hetzner)Public B2B DPAPublisher-focused UX

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Highlighted rows differ between the two products.

fusedeck® vs Publytics: Snapshot
Feature	fusedeck®	Publytics
Country of origin	Switzerland	Italy
Category	Web Analytics	Web Analytics
Open source	No	No
Self-hosted	No	No
Headquarters	Switzerland	Italy
Legal entity	Capture Media AG (imprint); privacy policy controller listed as cptr AG — same Zurich address	Publytics S.r.l. / Publytics SRL, Via Val Leventina 3 INT 1, 20148 Milan (MI), Italy (VAT IT13079420967)
Governing law	Swiss data protection (FADP) for the operator; German GTC apply to cptr Germany GmbH contracts; confirm order form	Italy / EU GDPR (processor under published DPA)
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Low
Hosting / residency	Main storage claimed in the EU (encrypted). Public subprocessors: AWS EMEA SARL (compute), ClickHouse, Inc. (US) with data on AWS Ireland, Aiven Oy (Finland) DBaaS on AWS, VSHN AG (CH) for Kubernetes on AWS, cptr Hungary Kft. (development). Optional customer exports to Meta/LinkedIn/TikTok/Google are separate transfer paths.	Analytics infrastructure subprocessors in public DPA: EuroVPS (Euclid Services Ltd, Cyprus) and Hetzner Online GmbH (Germany). Data policy/DPA: EU storage (NL, DE, FI; DPA also IT); no transfer outside the EU for analytics processing. Account path: Stripe (payments), Brevo/Sendinblue (email).
Summary	Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks.	Cookieless web analytics SaaS for digital publishers: unsampled real-time and historical metrics, multi-site Network views, GA import, and EU-hosted measurement from an Italian company.
Tags	cookieless privacy analytics server-side-tracking tag-manager activation saas	cookieless privacy web-analytics publishers gdpr real-time

At a glance: fusedeck® vs Publytics
At a glance	fusedeck®	Publytics
HQ	Zurich, Switzerland	Milan, Italy
Legal entity (public)	Capture Media AG (imprint); cptr AG (privacy controller)	Not listed
Product type	Cookieless analytics + activation SaaS	Not listed
Hosting (public)	EU storage claimed; AWS + ClickHouse on AWS Ireland	Not listed
Open source	No	No (tracker uses MIT library code)
Self-hosted	No (Shared / Owned SaaS stacks)	Not listed
Commercial model	Paid monthly SaaS; Shared vs Owned stacks	Pageview tiers; free trial
Legal entity	Not listed	Publytics S.r.l. (VAT IT13079420967)
Hosting	Not listed	EuroVPS + Hetzner (EU regions)
Deployment	Not listed	Managed SaaS (not self-hosted)

Key capabilities: fusedeck® vs Publytics
Key capabilities	fusedeck®	Publytics
Cookieless + cookie modes	Yes	Not listed
Server-side tag manager	Yes	Not listed
On-site activation	Yes	Not listed
EU storage (claimed)	Yes	Not listed
Swiss HQ	Yes	Not listed
SaaS (Shared/Owned)	Yes	Not listed
Cookieless tracking	Not listed	Yes
No default sampling	Not listed	Yes
Multi-site Network	Not listed	Yes
EU-hosted (EuroVPS/Hetzner)	Not listed	Yes
Public B2B DPA	Not listed	Yes
Publisher-focused UX	Not listed	Yes

fusedeck®

Configurable cookieless and cookie tracking modes
Full cookie tracking, cookieless user tracking (calculated ID, no device storage), and cookieless session tracking (session-level only, no cross-session recognition) so teams can match consent posture and geo rules. Limit: legal fit of each mode still depends on your counsel and implementation—not a blanket no-consent guarantee for every event design.
Server-side tag manager and event control
Define events, triggers, and selectors; gate which external tags and third parties receive data based on consent and configuration. Reduces reliance on brittle client-only pixels. Limit: marketers still need a clear data and tag taxonomy or complexity moves into fusedeck workspaces.
Reports, dashboards, and API exports
Ready-made reports (behaviour, campaigns, inbound, tag manager, visitors), report builder, dashboards, share links, raw or API export, and optional Looker Studio connectivity for deeper analysis without rebuilding every KPI in a spreadsheet.
On-site activation: scoring, modals, A/B tests
Score sessions, trigger call-to-action modals, run A/B tests, and inject dynamic content so analytics can drive conversion work inside the same product—not only offline reporting.
Server-side transfers to ad and CRM systems
Export audiences and conversion signals server-side toward platforms such as Meta, LinkedIn, and TikTok, plus API hooks to CRM or other systems, while keeping more tag logic off the browser. Limit: those destinations introduce their own processors and transfer assessments.
Shared Stack vs Owned Stack infrastructure
Shared multi-tenant cloud for standard deployments; Owned Stack with vendor-described physically separated infrastructure, white-label domain option, and higher scale for stricter security or traffic needs—still SaaS, not self-hosted open source.

Publytics

Unsampled real-time and daily publisher metrics
Dashboard and Real-time views show active users (including last-minute and 30-minute windows), top pages, sources, social referrals, and day trends—with minute-level trend comparison documented for real-time. Vendor states no default data sampling, so reports reflect full counted client-side traffic rather than GA-style estimates on large properties.
Multi-site Network mode for content portfolios
Business and Enterprise plans can group properties into Networks (plan caps apply: e.g. up to three Networks on Business, unlimited on Enterprise). Network views mirror site dashboards with split-by-site filters, combined real-time tables, and PDF/CSV export across the portfolio—built for multi-brand publishers rather than single blogs.
Cookieless measurement with daily-rotating visitor hash
Tracking avoids cookies and permanent device IDs. Per the DPA, IP and User-Agent are used only to derive a daily salted hash for unique visitors, then discarded; metrics stay aggregated (URL, referrer, browser/OS, device, country). Designed so many sites can skip consent banners for analytics alone—confirm with counsel for your jurisdictions and any custom IDs you add.
Historical import, custom events/dimensions, and API
Import paths cover GA4 and other tools (Plausible/Fathom mentioned) with support-assisted finalization. Custom events, dimensions, and metrics scale by plan; REST API uses Sanctum Bearer tokens scoped to subscribed sites. Fits teams rebuilding GA-era reporting without rebuilding infrastructure.
AI referral traffic reporting
Dedicated documentation for traffic referred from AI systems (ChatGPT, Gemini, Claude, Perplexity, Copilot, Mistral, Google AI Overviews, Deepseek, and others). Useful for publishers optimizing for answer-engine and AI-overview discovery alongside classic SEO sources.

Assurance & compliance: fusedeck® vs Publytics
Assurance & compliance	fusedeck®	Publytics
Independent security / no-logs audit	Not found TOMs and legal opinions on cookieless tracking exist; no independent third-party security audit PDF found on primary trust pages.	Not found Searched official site; no public third-party security or no-logs audit PDF found. DPA describes hashing and non-retention of raw IP/UA.
ISO 27001	Not found No public ISO 27001 certificate located on imprint, privacy, TOM, or subprocessor pages.	Not found No Publytics product certificate found. Host EuroVPS markets ISO certifications; that is infrastructure provider scope, not Publytics certification.
SOC 2 / SOC 3	Not found No SOC 2/3 report referenced on primary trust pages.	Not found No public SOC 2/3 report found on official Publytics pages.
GDPR / EU data protection	Vendor claimed Swiss operator; product data-privacy page claims GDPR/ePrivacy-configurable setups; privacy policy cites FADP and GDPR legal bases. Confirm DPA and configuration for your properties.	Vendor claimed Italian controller/processor entity; cookieless design; public Art. 28 DPA; EU hosting named. Not legal advice.
US CLOUD Act exposure (indicative)	Partial Swiss entity / no known US parent, but public subprocessors include AWS and ClickHouse, Inc. (US) with EU residency claims. Indicative medium exposure—not a clean bill of health and not legal advice.	Partial EU entity, no known US parent; analytics hosts EuroVPS + Hetzner in EU with DPA no third-country transfer for service data. Account billing via Stripe (US company). Not a vendor 'safe' claim—EuropeanStack assessment only.
Data processing agreement (B2B)	Vendor claimed German GTC state processing under an Auftragsverarbeitung with customer as controller and cptr as processor. Obtain the signed DPA + annex for your contracting entity.	Vendor claimed Full public DPA at https://publytics.net/dpa with Annex B subprocessors and Annex C security/transfer instructions.
EU AI Act	Not applicable Web analytics / marketing activation product; not positioned as an AI system under public materials.	Not applicable Web analytics product; AI-referral reporting is measurement of referrers, not an AI system product.

Considerations & known limitations: fusedeck® vs Publytics
Considerations & known limitations	fusedeck®	Publytics
AWS and US-domiciled database subprocessor	Medium Despite Swiss HQ and EU storage claims, compute and DB path use AWS and ClickHouse, Inc. (US company, data on AWS Ireland). Policies that ban US-group cloud providers entirely may fail even if data residency is EU.	Not listed
Capture Media AG vs cptr AG naming	Low Imprint still lists Capture Media AG while the privacy policy names cptr AG as controller. Confirm the exact contracting party, invoice entity, and DPA counterparty on the order form.	Not listed
No public independent security audit or ISO/SOC	Medium TOMs are published, but we found no independent audit report or ISO 27001 / SOC 2 certificate. Security questionnaires and NDA materials may still be required for enterprise purchase.	Medium Hashing and non-retention claims are first-party (DPA/docs). No public third-party audit was found—enterprise security reviews will need questionnaires, DPA audit rights, and possibly NDA materials.
Cookieless modes are not automatic legal clearance	Medium Cookieless session tracking is positioned for compliance without consent, but full cookie and cookieless user modes, identity features, and ad-platform exports can reintroduce consent and transfer questions. Legal review of your event design remains mandatory.	Not listed
No classical self-host option	Low Owned Stack is dedicated vendor-operated cloud, not buyer-operated self-hosting. Air-gapped or fully on-prem mandates need another product.	Medium All measurement depends on Publytics cloud availability and vendor roadmap. Teams with residency or air-gap requirements need Matomo/Plausible CE-style self-host alternatives.
Feature depth tied to pageview tiers	Not listed	Low Networks, API rate limits, custom dimensions/metrics, retention years, and time granularity differ by Lite/Business/Enterprise. Validate limits against portfolio size before migration.
US payment processor on account path	Not listed	Low Stripe processes payments (US company). Separate from DPA Annex B analytics hosts, but relevant if procurement treats all vendor SaaS touchpoints as in-scope for CLOUD Act diligence.
Customer-injected identifiers can re-identify	Not listed	Medium DPA warns controllers not to inject unique user IDs that re-identify visitors via the script. Misconfiguration can undermine the cookieless privacy model.

Fit

fusedeck®

Best fit when

Marketing ops teams that want Track + Analyse + Activate in one stack, not only traffic charts
Organisations replacing or supplementing GA4 with cookieless-capable, consent-flexible collection modes
Teams that need server-side control over which third-party tags and ad platforms receive data
Buyers who want Swiss contracting and public EU hosting claims, and can accept AWS-based SaaS
Sites that benefit from scoring, modals, A/B tests, or server-side Meta/LinkedIn/TikTok transfers

Poor fit when

Teams that only need simple privacy-first pageview analytics without activation tooling
Requirements for open-source or classical self-hosted analytics under buyer-operated infrastructure
Procurement policies that forbid US-group cloud subprocessors (AWS / US-domiciled database vendors) entirely
Buyers seeking a free production tier or purely DIY setup without commercial SaaS onboarding

Consider instead when

When: You only need lightweight, privacy-oriented traffic metrics
Consider: Plausible Analytics, Simple Analytics, or Friendly Analytics
Smaller surface area; little or no activation / ad-export stack
When: You must self-host or prefer open-source analytics under your operators
Consider: Matomo-class deployments or Piwik PRO where self-host/on-prem options fit
fusedeck is SaaS Shared/Owned stack, not a public self-host product
When: You need global free-tier depth and Google ecosystem defaults
Consider: Google Analytics
Different jurisdiction and subprocessor story; still the default for many teams
When: You want a German enterprise analytics brand with strong packaging options
Consider: etracker or Piwik PRO
Compare residency, consent tooling, and activation depth side by side

Publytics

Best fit when

Content publishers and media sites that want GA3-style reporting without cookies or default sampling
Multi-brand portfolios that need Network dashboards, split-by-site filters, and shared exports
Teams migrating historical series from GA4 (or Plausible/Fathom) into a privacy-oriented SaaS
EU-oriented controllers who want Italian legal entity, published DPA, and EU infrastructure subprocessors named in annexes
Editorial/SEO leads who need real-time active users, sources, and AI-referral reporting without operating self-hosted analytics

Poor fit when

Organizations that require self-hosted or open-source analytics only
Product/growth teams that need GA4/Adobe-class event modeling, experiment stacks, and ads ecosystem integrations
Buyers that need verified product ISO 27001/SOC 2 certificates before shortlist (none found for Publytics itself)
Very simple single-site blogs that only need minimal privacy metrics—lighter tools may be enough

Consider instead when

When: You want open-core privacy analytics with optional self-host
Consider: Plausible Analytics
Simpler surface; stronger self-host/open-core path than Publytics SaaS-only model
When: You must run analytics on your own infrastructure
Consider: Matomo (self-host) or Plausible Community Edition
Publytics is managed cloud only—no official on-prem product
When: You need deep product analytics and marketing stack integration
Consider: Google Analytics or Adobe Analytics
Trade privacy/EU-hosting priorities for ecosystem breadth

Open questions for due diligence

fusedeck®

Which legal entity will appear on the contract and DPA for our region (Capture Media AG, cptr AG, cptr Germany GmbH, or another affiliate)?
Can the vendor provide the current subprocessor annex, SCCs if any, and confirmation of all AWS regions used for our data?
Is an independent security audit, pen-test summary, or ISO/SOC roadmap available under NDA?
Which tracking mode and event schema does fusedeck recommend for our CMP and target markets, and what remains after ad-blocker impact?
What are Shared vs Owned stack operational differences (isolation, custom domain, support SLAs) for our traffic volume?

Publytics

Will Publytics provide completed security questionnaire, pen-test summary, or ISO evidence under NDA for enterprise procurement?
Exact current pageview tier limits, Network caps, and retention for the sites you will migrate?
Is GA4 historical import complete for your property structure (events, custom dimensions) or only core traffic series?
How are subprocessors for account services (Stripe, Brevo) contractually covered relative to the analytics DPA annex?
Any planned US or non-EU hosting options that would change the current EU-only transfer instruction?