fusedeck® vs Simple Analytics

Compare fusedeck® and Simple Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo

fusedeck®

Switzerland· Web Analytics

Needs review

Shortlist fusedeck when you need Swiss-operated cookieless-capable web analytics plus tag management and on-site activation (scoring, modals, A/B, server-side ad exports) in one SaaS. Skip when you only need lightweight pageviews (consider Plausible or Simple Analytics) or must self-host open-source analytics (consider Matomo-class tools).

Cookieless + cookie modesServer-side tag managerOn-site activationEU storage (claimed)Swiss HQSaaS (Shared/Owned)

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Simple Analytics

Netherlands· Web Analytics

Needs review

Shortlist when you need EU-operated, cookieless web metrics without visitor IDs or stored IPs—especially as a visibility layer beside GA4. Skip when you need self-host/open-source control, session replay, or identity-rich marketing analytics; consider Plausible Analytics or Matomo/Piwik PRO instead.

Cookieless analyticsNo stored IPs / visitor IDsEU-hosted (NL focus)Dutch B.V.Works beside GA4API & BI export

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Highlighted rows differ between the two products.

fusedeck® vs Simple Analytics: Snapshot
Feature	fusedeck®	Simple Analytics
Country of origin	Switzerland	Netherlands
Category	Web Analytics	Web Analytics
Open source	No	No
Self-hosted	No	No
Headquarters	Switzerland	Netherlands
Legal entity	Capture Media AG (imprint); privacy policy controller listed as cptr AG — same Zurich address	Simple Analytics B.V., Amsterdam (KVK 88269922, VAT NL864560011B01)
Governing law	Swiss data protection (FADP) for the operator; German GTC apply to cptr Germany GmbH contracts; confirm order form	Netherlands / EU
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Low
Hosting / residency	Main storage claimed in the EU (encrypted). Public subprocessors: AWS EMEA SARL (compute), ClickHouse, Inc. (US) with data on AWS Ireland, Aiven Oy (Finland) DBaaS on AWS, VSHN AG (CH) for Kubernetes on AWS, cptr Hungary Kft. (development). Optional customer exports to Meta/LinkedIn/TikTok/Google are separate transfer paths.	Analytics data claimed processed in the Netherlands/EU. Public subprocessors (May 2026): Worldstream + Leaseweb (NL hosting), Hetzner (DE hosting), Bunny (SI CDN/DNS), Hyperping (FR uptime), Intention (NL domains). Vendor states this list covers website visitor-data subprocessors only—not payments/internal ops.
Summary	Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks.	Dutch privacy-first web analytics SaaS: cookieless pageviews and campaigns without visitor IDs or stored IPs, EU-hosted by Simple Analytics B.V. in Amsterdam.
Tags	analytics cookieless privacy saas server-side-tracking tag-manager activation	analytics cookieless privacy saas gdpr web-analytics api eu-hosted

At a glance: fusedeck® vs Simple Analytics
At a glance	fusedeck®	Simple Analytics
HQ	Zurich, Switzerland	Amsterdam, Netherlands
Legal entity (public)	Capture Media AG (imprint); cptr AG (privacy controller)	Not listed
Product type	Cookieless analytics + activation SaaS	Hosted web analytics SaaS (not self-hosted)
Hosting (public)	EU storage claimed; AWS + ClickHouse on AWS Ireland	Not listed
Open source	No	No (proprietary)
Self-hosted	No (Shared / Owned SaaS stacks)	Not listed
Commercial model	Paid monthly SaaS; Shared vs Owned stacks	Free hobby tier + usage-based paid + enterprise
Legal entity	Not listed	Simple Analytics B.V. (KVK 88269922)
Founded	Not listed	2018
Data focus	Not listed	Cookieless, non-identifying aggregate metrics
Primary hosting	Not listed	Netherlands (EU); see subprocessors

Key capabilities: fusedeck® vs Simple Analytics
Key capabilities	fusedeck®	Simple Analytics
Cookieless + cookie modes	Yes	Not listed
Server-side tag manager	Yes	Not listed
On-site activation	Yes	Not listed
EU storage (claimed)	Yes	Not listed
Swiss HQ	Yes	Not listed
SaaS (Shared/Owned)	Yes	Not listed
Cookieless analytics	Not listed	Yes
No stored IPs / visitor IDs	Not listed	Yes
EU-hosted (NL focus)	Not listed	Yes
Dutch B.V.	Not listed	Yes
Works beside GA4	Not listed	Yes
API & BI export	Not listed	Yes

fusedeck®

Configurable cookieless and cookie tracking modes
Full cookie tracking, cookieless user tracking (calculated ID, no device storage), and cookieless session tracking (session-level only, no cross-session recognition) so teams can match consent posture and geo rules. Limit: legal fit of each mode still depends on your counsel and implementation—not a blanket no-consent guarantee for every event design.
Server-side tag manager and event control
Define events, triggers, and selectors; gate which external tags and third parties receive data based on consent and configuration. Reduces reliance on brittle client-only pixels. Limit: marketers still need a clear data and tag taxonomy or complexity moves into fusedeck workspaces.
Reports, dashboards, and API exports
Ready-made reports (behaviour, campaigns, inbound, tag manager, visitors), report builder, dashboards, share links, raw or API export, and optional Looker Studio connectivity for deeper analysis without rebuilding every KPI in a spreadsheet.
On-site activation: scoring, modals, A/B tests
Score sessions, trigger call-to-action modals, run A/B tests, and inject dynamic content so analytics can drive conversion work inside the same product—not only offline reporting.
Server-side transfers to ad and CRM systems
Export audiences and conversion signals server-side toward platforms such as Meta, LinkedIn, and TikTok, plus API hooks to CRM or other systems, while keeping more tag logic off the browser. Limit: those destinations introduce their own processors and transfer assessments.
Shared Stack vs Owned Stack infrastructure
Shared multi-tenant cloud for standard deployments; Owned Stack with vendor-described physically separated infrastructure, white-label domain option, and higher scale for stricter security or traffic needs—still SaaS, not self-hosted open source.

Simple Analytics

Cookieless metrics without visitor IDs or stored IPs
Collects pageviews, referrers, UTMs, time-on-page, and scroll depth without cookies, localStorage, fingerprints, or stored IP addresses. Unique visits are inferred from referrer hostname matching, not device IDs. Built for sites that want analytics without a consent banner solely for this tool—and without building visitor profiles.
Country from time zone, not geo-IP
Country-level location is derived from the visitor’s IANA time zone rather than IP lookup, so IPs can be dropped end-to-end. City/region is not available; some border and multi-country zones can mis-tag. Useful when legal teams reject IP-based geolocation even when hashed.
Cookieless layer beside GA4 and BI stacks
Positioned to measure traffic lost when consent is denied in cookie-based tools. Import historical Google Analytics data; export via Stats/Export APIs and integrations toward Looker Studio, Power BI, and warehouse workflows so analysts can compare consented vs observed traffic without replacing every GA report.
Lightweight script, events, goals, and ad-blocker bypass
Vendor claims a single script under 5 KB. Supports events, automated events (e.g. downloads, outbound links), goals, filters, email reports, and robot/referrer-spam controls. Ad-blocker resilience is via first-party proxy or custom subdomain CNAME—not automatic immunity for every blocklist.
Team access, SSO, and EU-operated SaaS
Hosted product from Simple Analytics B.V. (Amsterdam) with role-oriented team features on higher tiers and documented SAML SSO for Okta and Microsoft Entra. No official self-host edition—operations and residency follow the vendor’s EU infrastructure and public subprocessor list.

Assurance & compliance: fusedeck® vs Simple Analytics
Assurance & compliance	fusedeck®	Simple Analytics
Independent security / no-logs audit	Not found TOMs and legal opinions on cookieless tracking exist; no independent third-party security audit PDF found on primary trust pages.	Not found Searched security/trust pages; no public independent audit PDF found.
ISO 27001	Not found No public ISO 27001 certificate located on imprint, privacy, TOM, or subprocessor pages.	Not found No ISO 27001 certificate claimed on primary security pages.
SOC 2 / SOC 3	Not found No SOC 2/3 report referenced on primary trust pages.	Partial Vendor states SOC 2 Type II is in progress / coming soon—not completed certification at research time.
GDPR / EU data protection	Vendor claimed Swiss operator; product data-privacy page claims GDPR/ePrivacy-configurable setups; privacy policy cites FADP and GDPR legal bases. Confirm DPA and configuration for your properties.	Vendor claimed Dutch EU entity; vendor claims no personal data collection (no cookies/IPs/visitor IDs) and GDPR-friendly design. Not legal advice—confirm for your processing facts.
US CLOUD Act exposure (indicative)	Partial Swiss entity / no known US parent, but public subprocessors include AWS and ClickHouse, Inc. (US) with EU residency claims. Indicative medium exposure—not a clean bill of health and not legal advice.	Partial EU entity, no known US parent, public analytics subprocessors are EU-based (Worldstream, Leaseweb, Hetzner, Bunny, Hyperping). Residual risk remains; reconcile Cloudflare mention on GDPR page vs Bunny on subprocessors. Assessment by EuropeanStack—not a vendor 'safe' claim. Not legal advice.
Data processing agreement (B2B)	Vendor claimed German GTC state processing under an Auftragsverarbeitung with customer as controller and cptr as processor. Obtain the signed DPA + annex for your contracting entity.	Partial Vendor says DPA usually not required (no personal data) but will review/sign customer-provided DPAs aligned with architecture.
EU AI Act	Not applicable Web analytics / marketing activation product; not positioned as an AI system under public materials.	Not applicable Web analytics product; not marketed as an AI system subject to AI Act high-risk regimes.

Considerations & known limitations: fusedeck® vs Simple Analytics
Considerations & known limitations	fusedeck®	Simple Analytics
AWS and US-domiciled database subprocessor	Medium Despite Swiss HQ and EU storage claims, compute and DB path use AWS and ClickHouse, Inc. (US company, data on AWS Ireland). Policies that ban US-group cloud providers entirely may fail even if data residency is EU.	Not listed
Capture Media AG vs cptr AG naming	Low Imprint still lists Capture Media AG while the privacy policy names cptr AG as controller. Confirm the exact contracting party, invoice entity, and DPA counterparty on the order form.	Not listed
No public independent security audit or ISO/SOC	Medium TOMs are published, but we found no independent audit report or ISO 27001 / SOC 2 certificate. Security questionnaires and NDA materials may still be required for enterprise purchase.	Not listed
Cookieless modes are not automatic legal clearance	Medium Cookieless session tracking is positioned for compliance without consent, but full cookie and cookieless user modes, identity features, and ad-platform exports can reintroduce consent and transfer questions. Legal review of your event design remains mandatory.	Not listed
No classical self-host option	Low Owned Stack is dedicated vendor-operated cloud, not buyer-operated self-hosting. Air-gapped or fully on-prem mandates need another product.	Medium No official self-host edition. Orgs with air-gap or on-prem telemetry mandates need Plausible self-host, Matomo, or similar instead.
SOC 2 not yet complete	Not listed	Medium SOC 2 Type II is publicly 'in progress'. Enterprise security reviews may block until a report is available or accept compensating controls (minimal data + EU hosts).
Referrer-based uniques and timezone country	Not listed	Low Uniques are not durable visitor IDs; country is timezone-based with known mis-tag edge cases. Totals will differ from GA client-ID models—set stakeholder expectations.
CDN/DDoS vendor documentation inconsistency	Not listed	Low Subprocessors list Bunny (EU) for CDN/DNS; GDPR page still references Cloudflare for CDN/DDoS. Ask for current edge path before asserting zero US-group infrastructure touch.
Small independent operator	Not listed	Low Public About page describes a three-person self-funded team. Fine for many sites; large enterprises should assess continuity, support SLAs, and roadmap capacity explicitly.

Fit

fusedeck®

Best fit when

Marketing ops teams that want Track + Analyse + Activate in one stack, not only traffic charts
Organisations replacing or supplementing GA4 with cookieless-capable, consent-flexible collection modes
Teams that need server-side control over which third-party tags and ad platforms receive data
Buyers who want Swiss contracting and public EU hosting claims, and can accept AWS-based SaaS
Sites that benefit from scoring, modals, A/B tests, or server-side Meta/LinkedIn/TikTok transfers

Poor fit when

Teams that only need simple privacy-first pageview analytics without activation tooling
Requirements for open-source or classical self-hosted analytics under buyer-operated infrastructure
Procurement policies that forbid US-group cloud subprocessors (AWS / US-domiciled database vendors) entirely
Buyers seeking a free production tier or purely DIY setup without commercial SaaS onboarding

Consider instead when

When: You only need lightweight, privacy-oriented traffic metrics
Consider: Plausible Analytics, Simple Analytics, or Friendly Analytics
Smaller surface area; little or no activation / ad-export stack
When: You must self-host or prefer open-source analytics under your operators
Consider: Matomo-class deployments or Piwik PRO where self-host/on-prem options fit
fusedeck is SaaS Shared/Owned stack, not a public self-host product
When: You need global free-tier depth and Google ecosystem defaults
Consider: Google Analytics
Different jurisdiction and subprocessor story; still the default for many teams
When: You want a German enterprise analytics brand with strong packaging options
Consider: etracker or Piwik PRO
Compare residency, consent tooling, and activation depth side by side

Simple Analytics

Best fit when

Teams measuring traffic lost when consent is denied in cookie-based analytics (GA4/Adobe)
Public-sector and regulated sites that need no cookies/IPs/visitor profiles for web stats
EU procurement that requires Dutch legal entity + published EU subprocessors for visitor data
Agencies/multi-site operators wanting a simple hosted dashboard, reports, and API/BI egress
Sites that want essential pageview/referrer/UTM metrics without an analytics-only consent banner

Poor fit when

Product analytics needing session replay, heatmaps, or person-level funnels
Organizations that must self-host analytics or prefer open-source governance (see Plausible/Matomo)
Buyers requiring city/region geolocation accuracy (country is timezone-derived)
Teams whose primary need is identity-rich attribution, audiences, and marketing automation inside the analytics suite

Consider instead when

When: You need open-source and/or official self-hosting of privacy-first analytics
Consider: Plausible Analytics (catalog: plausible_analytics) or Matomo
Simple Analytics is hosted SaaS only; Plausible and Matomo cover self-host paths many security policies require.
When: You need a deeper EU enterprise analytics platform with configurable processing and on-prem options
Consider: Piwik PRO (catalog: piwik_pro)
Heavier suite and procurement surface than Simple Analytics’ minimal cookieless product.
When: You need identity graphs, remarketing audiences, and full marketing analytics depth
Consider: Google Analytics or Adobe Analytics
Keep those for consented deep analysis; Simple Analytics is the opposite design tradeoff.
When: You want another lightweight EU cookieless tracker and are comparing peers
Consider: Pirsch Analytics (pirsch_analytics) or Friendly Analytics (friendly_analytics)
Compare retention, multi-site, SSO, and API maturity rather than GDPR slogans alone.

Open questions for due diligence

fusedeck®

Which legal entity will appear on the contract and DPA for our region (Capture Media AG, cptr AG, cptr Germany GmbH, or another affiliate)?
Can the vendor provide the current subprocessor annex, SCCs if any, and confirmation of all AWS regions used for our data?
Is an independent security audit, pen-test summary, or ISO/SOC roadmap available under NDA?
Which tracking mode and event schema does fusedeck recommend for our CMP and target markets, and what remains after ad-blocker impact?
What are Shared vs Owned stack operational differences (isolation, custom domain, support SLAs) for our traffic volume?

Simple Analytics

Is Cloudflare still used for any CDN/DDoS path, or has Bunny fully replaced it for edge services?
When will SOC 2 Type II complete, and will the report be available under NDA?
What exact data-retention windows apply per plan for your expected traffic volume?
Will the vendor sign your standard DPA/SCC pack as-is for public-sector procurement?
Are any non-EU subprocessors used for account email, payments, or support that could affect broader vendor risk (visitor analytics list excludes these)?