JENTIS vs Swetrix

Compare JENTIS and Swetrix on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Google Analytics

Logo: JENTIS

JENTIS

Austria· Web Analytics

Needs review

Shortlist when you need managed server-side / first-party capture with EU-entity hosting and multi-destination activation (ads + analytics). Skip when you only want lightweight privacy analytics or free self-hosted tagging—consider Piwik PRO or etracker for EU analytics-first stacks, or Google sGTM if you will operate a Google-centric pipeline yourself.

EU-operated (Austria)Server-side tag managerEU/EEA hosting (claimed)ISO 27001 (claimed)Managed SaaSNot open source
Logo: Swetrix

Swetrix

United Kingdom· Web Analytics

Needs review

Shortlist Swetrix when you want cookieless traffic plus product-oriented tools (funnels, RUM, errors, optional Cloud replays) under a UK company with Hetzner DE hosting and AGPLv3 self-host CE. Skip when you need public ISO/SOC packs, zero US-group subprocessors, multi-year cookie retention cohorts, or free forever hosted analytics—consider Plausible Analytics or Simple Analytics for minimal traffic-only privacy analytics, or Matomo for heavyweight self-host control.

Cookieless trackingHetzner DE hostingOpen source (AGPLv3)Self-host CEFunnels + errors + RUMPublic DPA
JENTIS vs Swetrix: Snapshot
FeatureLogo: JENTISJENTISLogo: SwetrixSwetrix
Country of originAustriaUnited Kingdom
CategoryWeb AnalyticsWeb Analytics
Open sourceNoYes
Self-hostedNoYes
HeadquartersAustriaUnited Kingdom
Legal entityJENTIS GmbHSwetrix Ltd (SC797389), Edinburgh, Scotland
Governing lawAustria / EU GDPRNot listed
US parent / controlNo known US parentNo known US parent
CLOUD Act exposure (indicative)LowMedium
Hosting / residencyProduct: default EU/EEA-only processing on ISO 27001-certified cloud; docs cite IONOS cloud (Germany/EU). Exact host/region named in customer DPA. Optional non-EU instances may add non-EU subprocessors if selected. Marketing website separately uses Host Europe (DE) and US SaaS (HubSpot, Salesforce, Google) for corporate CRM/ads—not the Twin Server product path.Cloud analytics data: Hetzner Online GmbH (Germany) per DPA/Data Policy. End User error monitoring sub-processor: Sentry / Functional Software Inc. (United States). Customer-side Privacy Policy list also includes Paddle (UK payments), Fastmail (Australia business email), AWS (US transactional/marketing email), OpenRouter (US optional AI chat). No known US parent.
Summary

Austrian managed server-side data capture and hybrid tag manager: first-party Twin Server collection, consent-aware routing, and ad activation for multi-tool MarTech stacks.

Cookieless, privacy-first web analytics from a UK company: traffic, funnels, errors, and performance on Hetzner in Germany, with AGPLv3 self-host Community Edition and optional Cloud session replays.

Tags
At a glance: JENTIS vs Swetrix
At a glanceLogo: JENTISJENTISLogo: SwetrixSwetrix
HQVienna, AustriaEdinburgh, United Kingdom
Legal entityJENTIS GmbH (FN 529675i)Swetrix Ltd (SC797389)
Founded2020Not listed
Product typeManaged server-side data capture / hybrid tag managerNot listed
Hosting modelManaged SaaS; EU/EEA by default (IONOS cited in docs)Not listed
Open sourceNoYes — github.com/Swetrix/swetrix
Self-hosted productNo (managed hosting)Not listed
Commercial modelSales-led SaaS (demo / consultation)Event-volume Cloud subscription; free self-host CE; timed trial
Governing lawNot listedScotland (Terms)
Primary hostingNot listedHetzner Online GmbH, Germany
LicenseNot listedAGPLv3 (Community Edition)
Key capabilities: JENTIS vs Swetrix
Key capabilitiesLogo: JENTISJENTISLogo: SwetrixSwetrix
EU-operated (Austria)YesNot listed
Server-side tag managerYesNot listed
EU/EEA hosting (claimed)YesNot listed
ISO 27001 (claimed)YesNot listed
Managed SaaSYesNot listed
Not open sourceYesNot listed
Cookieless trackingNot listedYes
Hetzner DE hostingNot listedYes
Open source (AGPLv3)Not listedYes
Self-host CENot listedYes
Funnels + errors + RUMNot listedYes
Public DPANot listedYes

JENTIS

  • Hybrid server-side tag management

    One container for client- and server-side tags with first-party DNS; migrate data-layer logic and debug from browser hit to server dispatch without running your own sGTM fleet.

  • Twin Server capture and transforms

    Server-side session mirror that can pseudonymize, anonymize, enrich, and time-frame parameters before forwarding—usable as a CNIL-style proxy pattern when configured carefully.

  • Essential Mode for non-consent traffic

    Configurable minimized/anonymized capture when marketing consent is refused so sessions and conversions are not fully invisible—subject to DPO/legal sign-off per jurisdiction.

  • Synthetic Users for ad activation

    Models trained on consented first-party data produce synthetic conversion signals for Google, Meta, TikTok, and other ad APIs; measure impact with holdouts—legal basis is configuration-specific.

  • Managed EU connectors and raw export

    Vendor-maintained connectors across analytics, ads, and MarTech plus raw data export/API-style control; not a self-hosted open-source stack.

Swetrix

  • Cookieless traffic analytics with hashed sessions

    Lightweight script captures pageviews, referrers/UTMs, devices, and city-level geo without cookies or client-side storage. Per the Data Policy, IP and User-Agent are hashed in memory with a daily rotating salt; only a random session id is stored—so you get sessions without long-term cross-day visitor retention.

  • Funnels, custom events, and goals

    Instrument signups, purchases, and other conversions as custom events; build multi-step funnels and goals in the dashboard. Useful for product and growth teams who need drop-off analysis without bolting on a second product-analytics SaaS.

  • Real-user performance and client error tracking

    Records Web Performance API timings (TTFB, DNS, TLS, render, full page load) and optional JavaScript errors with stack/context by page and browser. Bridges marketing traffic views with engineering signals that pure pageview tools omit.

  • Opt-in Cloud session replays with privacy modes

    Cloud projects can call startSessionReplay() to record DOM and interactions; default modes mask text/inputs. Replays are not created by ordinary pageviews—customers must enable them and own consent, masking, and page exclusions. Cloud-only versus Community Edition.

  • AGPLv3 open source with Docker self-host CE

    Core platform is public on GitHub under GNU AGPLv3; Community Edition deploys via official Docker docs with MySQL, ClickHouse, and Redis. CE includes core analytics, events, sessions, funnels, performance, and errors—but not all Cloud extras (replays, some alerts/org/AI features).

  • Alerts, API, GA import, and team access

    Configure alerts to email, Slack, Telegram, Discord, webhooks, or push; pull or push data via the API; import GA4 history; invite organisations with roles or share password-protected/public dashboards. Fits agencies and multi-site operators who outgrow single-user tools.

Assurance & compliance: JENTIS vs Swetrix
Assurance & complianceLogo: JENTISJENTISLogo: SwetrixSwetrix
Independent security / no-logs audit
Not found

No public independent no-logs or third-party security audit PDF located; ISO is the main public assurance claim.

Not found

Searched marketing, DPA, privacy, and data policy; no public independent audit PDF located. Open-source code is available for review.

ISO 27001
Vendor claimed

Vendor states ISO 27001 / ISO 27001:2013 certification on site footer and privacy docs; certificate not independently verified in this draft.

Not found

No public ISO 27001 certification claim found on primary pages.

SOC 2 / SOC 3
Not found

No public SOC 2/3 report found on marketing or privacy docs.

Not found

No public SOC 2/3 report found.

GDPR / EU data protection
Vendor claimed

Austrian controller entity; product marketed as privacy-by-design processor with EU hosting, CMP hooks, and transform functions. Not legal advice—confirm config and DPA.

Vendor claimed

UK company; public GDPR/PECR discussion in Data Policy; cookieless design with non-stored IPs for standard analytics; Hetzner DE hosting; public DPA. Optional replays may be personal data depending on configuration—customer assesses legal basis.

US CLOUD Act exposure (indicative)
Partial

EuropeanStack assessment: AT entity and no known US parent; product hosting claimed EU-only (e.g. IONOS). Residual exposure via customer-chosen US destinations and any non-EU instance option. Not legal advice.

Partial

No known US parent; primary analytics on Hetzner DE. Material exception: Sentry (US) processes End User error data per DPA; Privacy Policy also lists AWS and OpenRouter (US) for customer email/AI. Indicative medium exposure—not a clean bill. Not legal advice.

Data processing agreement (B2B)
Vendor claimed

Sample DPA via Customer Legal Hub; required for SaaS processing. Confirm signed version and subprocessor annex.

Vendor claimed

Public DPA at swetrix.com/dpa incorporated by Terms; acceptance by use of Service; signed copy on request.

EU AI Act
Not applicable

Core product is tag/data capture; Synthetic Users is ML-assisted but product is not marketed as a general-purpose AI system. Revisit if Synthetic Users becomes a primary regulated AI offering.

Not applicable

Core product is web analytics, not an AI system. Optional Ask AI / OpenRouter is ancillary; confirm if your deployment enables it.

Considerations & known limitations: JENTIS vs Swetrix
Considerations & known limitationsLogo: JENTISJENTISLogo: SwetrixSwetrix
Consent modes need legal sign-off
High

Essential Mode and Synthetic Users can re-open measurement when users refuse cookies; legality depends on jurisdiction, configuration, and DPO assessment—not automatic compliance.

Not listed
Downstream US ad/analytics tools
Medium

Even with EU capture, enabling Google/Meta/TikTok connectors can transfer personal data to US providers; use transforms/proxy patterns and transfer tools as required.

Not listed
ISO claimed; limited public audits
Medium

ISO 27001 is vendor-asserted; no independent public security/no-logs audit found. Request certificate, pen-test summaries, and full subprocessor list under NDA if needed.

Not listed
Managed SaaS, not self-host
Medium

No open-source self-host product path; ops simplicity trades for vendor dependency, sales-led pricing, and migration cost if you later leave.

Not listed
Implementation and data-layer effort
Low

Migration from client-side tags still needs DNS, data layer, CMP mapping, and QA—vendor connectors reduce but do not eliminate engineering work.

Not listed
US-group subprocessors (Sentry, AWS, OpenRouter)Not listed
Medium

Primary analytics hosting is Hetzner DE, but Sentry (US) is an End User error-tracking sub-processor on the DPA, and AWS/OpenRouter appear for customer email/AI. Orgs with strict no-US-cloud rules need explicit acceptance or self-host CE to avoid those paths.

Session replay is opt-in and controller-ownedNot listed
Medium

Cloud replays can capture DOM and inputs unless masked. Customers must enable startSessionReplay(), configure privacy modes/exclusions, and provide notices/consent where required—misconfiguration can reintroduce personal data risk that standard cookieless pageviews avoid.

No public ISO/SOC or third-party auditNot listed
Medium

Assurance relies on first-party policies, Hetzner infrastructure claims, and open source. Enterprise questionnaires that hard-gate on certs will stall until materials are provided under NDA or produced.

Cloud vs Community Edition feature gapNot listed
Low

Self-host CE is free and covers core analytics, but replays and several Cloud growth/ops features are limited or Cloud-only. Budget and feature planning must not assume feature parity.

Daily salt rotation limits retention metricsNot listed
Low

Cookieless design deliberately prevents classic multi-day visitor retention. Teams that need that metric class need another product or consented identity.

Fit

JENTIS

Best fit when

  • E-commerce and multi-brand sites that lose conversion data to blockers, ITP, and consent drop-off
  • Performance marketing teams activating into Google, Meta, TikTok, and other ad APIs from first-party events
  • Analytics/DPO pairs that need data-point-level governance, CMP sync, and pseudonymization before third-country tools
  • Organizations preferring a managed EU capture layer over self-operated server-side GTM
  • Stacks that feed both EU analytics (e.g. Piwik PRO) and global ad platforms from one collection path

Poor fit when

  • Teams seeking free, open-source, or fully self-hosted analytics only
  • Lightweight privacy page analytics without ad activation or hybrid tag management
  • Buyers who cannot run sales-led procurement, data-layer work, and legal review of consent modes
  • Use cases that need a full CDP/BI product rather than capture and routing

Consider instead when

  • When: You primarily need EU privacy-focused web analytics (and optional self-host), not multi-destination ad activation

    Consider: Piwik PRO or etracker

    JENTIS can still sit in front of Piwik PRO; choose the analytics product when capture is not the bottleneck.

  • When: You are Google-only and will operate server-side GTM yourself

    Consider: Google Tag Manager (server-side) + GA4

    Lower cash cost; higher ops burden and different transfer/jurisdiction posture.

  • When: You need a full customer data platform or enterprise analytics suite

    Consider: Adobe Analytics or a dedicated CDP (e.g. Tealium)

    JENTIS is capture/routing at the start of the chain, not a CDP replacement.

Swetrix

Best fit when

  • SMEs, agencies, and product teams replacing GA4 who need cookieless traffic stats without a cookie banner driven only by analytics
  • Engineering-minded buyers who want error tracking and real-user performance in the same privacy-first dashboard as pageviews
  • Teams that may enable Cloud session replays later but can treat them as explicit opt-in with their own legal basis
  • Operators willing to run Docker Community Edition (MySQL/ClickHouse/Redis) when Cloud commercial terms or feature limits do not fit
  • Buyers who need a public B2B DPA, API access, GA4 import, and multi-channel alerts under a UK legal entity

Poor fit when

  • Enterprises that require published ISO 27001 / SOC 2 certificates or independent audit PDFs before shortlist
  • Policies that forbid any US-group subprocessors (Sentry is listed for End User error data; AWS/OpenRouter appear for customer services)
  • Use cases that depend on long-term cookie-based retention or cross-device identity graphs
  • Buyers who only want free hosted analytics with no paid Cloud tier and no self-host operations burden
  • Sites that will run session replays on sensitive flows without capacity to configure masking, exclusions, and consent

Consider instead when

  • When: You only need minimal cookieless pageviews/referrers with the smallest possible product surface

    Consider: Plausible Analytics or Simple Analytics

    Swetrix adds funnels, errors, RUM, and Cloud replays; peers stay closer to pure traffic analytics.

  • When: You need deep on-prem control, plugins, and mature enterprise self-host packaging

    Consider: Matomo (self-host or managed EU hosts such as Matomo by Stackhero)

    Heavier ops and optional cookies; stronger fit for large controlled deployments.

  • When: You must stay inside Google advertising measurement and free GA4 ecosystem tooling

    Consider: Google Analytics

    Trade privacy, consent, and transfer complexity for ads integration and zero software fee.

Open questions for due diligence

JENTIS

  • What is the exact production cloud provider, region, and subprocessor list on the current DPA annex?
  • Can the vendor produce a current ISO 27001 certificate and any independent penetration-test summary?
  • Has legal counsel approved Essential Mode and Synthetic Users for your markets (ePrivacy/GDPR basis)?
  • Which destinations will receive personal data vs pseudonymized/synthetic signals only?
  • What SLA, raw data retention, and exit/export terms apply to your tier?

Swetrix

  • Can Enterprise contracts exclude or replace Sentry (and other US-group subprocessors) for End User data paths?
  • Are ISO 27001, SOC 2, or pen-test summaries available under NDA?
  • What is the exact backup/DR location topology beyond “secure backups” wording on the DPA?
  • Which Cloud-only features remain permanently out of CE versus delayed open-source release?
  • For session replay at your traffic volumes, what retention defaults and export/delete SLAs apply on your plan?