Compare nilly and Piwik PRO on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Adobe Analytics, Google Analytics
Switzerland· Web Analytics
Needs review
Shortlist nilly when you want Swiss-entity, cookieless, ultra-light site analytics with realtime dashboards, city geo, custom events, unlimited sites, and an API—without GA4 consent weight. Skip when you need self-host/open source, enterprise audit packs, or deep marketing-suite analytics; consider Plausible Analytics, Simple Analytics, or etracker instead.
Poland· Web Analytics
Needs review
Shortlist Piwik PRO when you need a managed European analytics controller with integrated consent, tagging, and real-time data activation—and you can accept cloud residency on Azure and/or Elastx. Skip when you require open-source self-hosting (consider Matomo or Friendly Analytics) or only need a minimal cookieless counter (Plausible, Simple Analytics).
Highlighted rows differ between the two products.
| Feature | nilly | Piwik PRO |
|---|---|---|
| Country of origin | Switzerland | Poland |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Switzerland | Poland |
| Legal entity | Lyo GmbH, Europaallee 41, 8004 Zürich (CHE-417.675.763) | Piwik PRO SA (Wrocław); affiliates Piwik PRO LLC (New York), Piwik PRO GmbH (Berlin) |
| Governing law | Switzerland (terms) | Not listed |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Vendor FAQ: analytics servers in Switzerland (multiple locations). Public site reverse-DNS: KreativMedia/METANET Zürich. Customer-account subprocessors named in privacy policy: Stripe (US payments), Mailerlite (email). Avatars via Gravatar. No full public subprocessor list for backups/monitoring/CDN. | Customer-selectable regions: Microsoft Azure public cloud (US, Netherlands, Germany, Hong Kong) and Elastx (Sweden, EU-operated). Enterprise private cloud: 60+ Azure regions plus Elastx. Business plan marketing highlights Swedish EU-operated hosting. No classic customer self-host. |
| Summary | Swiss privacy-first web analytics (Lyo GmbH): cookieless, sub-1kB tracking with realtime dashboards, city-level geo, custom events, unlimited sites, and a REST API as a lightweight Google Analytics alternative. | Polish privacy-first analytics suite combining web and mobile analytics, tag management, consent management, and real-time data activation for regulated teams. |
| Tags |
| At a glance | nilly | Piwik PRO |
|---|---|---|
| HQ | Zürich, Switzerland (Lyo GmbH) | Wrocław, Poland (Piwik PRO SA) |
| Legal entity | Lyo GmbH (CHE-417.675.763) | Not listed |
| Product model | SaaS web analytics (not self-hosted) | Not listed |
| Tracking | Cookieless; no IP/fingerprint claims | Not listed |
| Hosting (claimed) | Switzerland (multi-site) | Not listed |
| Commercial model | Traffic-based plans; trial; no permanent free tier | Business subscription + trial; Enterprise custom |
| Live site note | kandur.one (nilly branding; nilly.io DNS failed at research) | Not listed |
| Product type | Not listed | Commercial analytics suite (SaaS / private cloud) |
| Open source | Not listed | No (closed source since split from Matomo lineage) |
| Self-host | Not listed | No classic on-prem; public or private cloud only |
| Hosting (public) | Not listed | Azure US/NL/DE/HK; Elastx Sweden |
| Modules | Not listed | Analytics, Tag Manager, Consent Manager, Data Activation |
| Key capabilities | nilly | Piwik PRO |
|---|---|---|
| Cookieless tracking | Yes | Not listed |
| Swiss-hosted (claimed) | Yes | Not listed |
| Swiss entity | Yes | Not listed |
| Sub-1 kB script | Yes | Not listed |
| REST API | Yes | Not listed |
| SaaS only | Yes | Not listed |
| EU HQ (Poland) | Not listed | Yes |
| Analytics + tags + consent | Not listed | Yes |
| Data activation | Not listed | Yes |
| EU hosting options | Not listed | Yes |
| ISO 27001 / SOC 2 (claimed) | Not listed | Yes |
| HIPAA BAA (Enterprise) | Not listed | Yes |
Sub-1 kB cookieless tracking script
Vendor documents a client script under 1 kB with no cookies, no IP tracking, and no fingerprinting for site visitors. Suited to teams that want aggregate traffic metrics without analytics cookie banners; still get counsel for your jurisdiction and CMP setup.
Realtime dashboard with geo, tech, and campaigns
Dashboards cover live visitors, overview metrics, top pages, referrers, UTM campaigns, geography from continent to city, and device/browser/OS breakdowns—enough for content and acquisition decisions without a full product-analytics suite.
Custom events, CSV export, and email reports
Define custom events for conversion-style actions, export statistics as CSV, and receive email reports. Fits operators who need lightweight conversion signals and offline analysis rather than session replay or multi-step funnels.
REST API for stats, websites, and account
Documented API endpoints (Bearer API key) manage stats queries (pageviews, visitors, referrers, events, geo, devices, and more), websites, and account objects—useful for internal dashboards or automations on traffic-based plans that include API access.
Unlimited websites on traffic-based plans
Public pricing model is pageview-tier SaaS with unlimited websites per account and a short free trial—not a permanent free tier. Good for agencies or multi-brand operators who outgrow per-site free plans elsewhere; confirm current tiers on the vendor site.
ClickHouse-backed web & mobile analytics
Session-level web and app analytics with custom reports, funnels, user flows, multi-channel attribution, and calculated metrics. Vendor positions unsampled collection by default with optional sampling for extreme volumes, plus raw export via API, files, and BigQuery—aimed at teams that outgrew pre-aggregated MySQL-style tools.
Anonymous tracking when cookies are declined
Collect privacy-safe behavioral signals without identifiers when visitors refuse cookies or when you configure limited measurement modes. Marketing can still see channels and journeys; personal identifiers and full attribution wait for a valid lawful basis—useful under GDPR/ePrivacy friction.
Integrated Consent Manager and Tag Manager
Capture and store consent, drive tag firing from preferences, and handle visitor data requests in-product. Optional Cookie Information CMP and server-side tagging paths reduce the usual glue code between a separate CMP, GTM, and analytics.
Data Activation for real-time personalization
Segment audiences from live behavior and trigger on-site or outbound actions without exporting every event to a second CDP first. Suited to regulated marketers who want activation on first-party data they control.
Selectable cloud residency (Azure + Elastx)
Public cloud regions include Azure US, NL, DE, and HK plus Elastx Sweden; Enterprise private cloud spans 60+ Azure regions and Elastx. Business plan marketing highlights EU-operated Swedish hosting—pick region in procurement, not after go-live.
Regulated-industry packaging (GDPR tooling, HIPAA BAA path)
DPA available on Business signup; Enterprise adds private cloud, higher action volumes, SLAs, and HIPAA Business Associate Agreements for healthcare marketing analytics. Vendor also claims ISO 27001 and SOC 2—request current certificates in diligence.
| Assurance & compliance | nilly | Piwik PRO |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit report found for tracking claims. | Partial Vendor states regular external security audits and SOC 2/ISO programs; no public third-party no-logs-style audit PDF reviewed for this draft. Request reports under NDA. |
| ISO 27001 | Not found No vendor ISO 27001 certificate published on product site (underlying Swiss host DCs may be certified separately). | Vendor claimed Asserted on privacy-security and platform pages; certificate not independently re-verified against a public registry for this entry. |
| SOC 2 / SOC 3 | Not found | Vendor claimed Vendor claims SOC 2 (comparison content references type II) and SOC 2-certified infrastructure; obtain current report in diligence. |
| GDPR / EU data protection | Vendor claimed Swiss entity; privacy policy includes GDPR rights language; cookieless visitor tracking claimed. Confirm DPA for B2B. | Vendor claimed EU legal entity, residency options, consent tooling, anonymization, and DPA. Compliance depends on customer configuration and purposes. |
| US CLOUD Act exposure (indicative) | Partial Swiss operator, no known US parent, Swiss-claimed analytics hosting; US SaaS subprocessors Stripe (payments) and Gravatar (avatars) on customer path. Not legal advice. | Partial No known US parent (Polish SA). Medium exposure due to Microsoft Azure as public/private cloud subprocessor and optional US region; Elastx Sweden is EU-operated alternative. Not legal advice. |
| Data processing agreement (B2B) | Not found No public DPA download found; request from vendor. | Vendor claimed Business DPA linked from Business plan signup (piwik.pro/business-dpa/); Enterprise contracts expand terms. |
| EU AI Act | Not applicable Web analytics product; not marketed as an AI system. | Not applicable Analytics/activation platform; not marketed as an AI system provider. Customer AI use of exported data is out of product scope. |
| Swiss Made Software / Swiss Web labels | Vendor claimed Cited on About and Swiss Union member page as recognition/labels—not a security audit. | Not listed |
| HIPAA / BAA | Not listed | Vendor claimed HIPAA-oriented offering with BAA on Enterprise path per vendor; not available on all plan tiers. |
| Considerations & known limitations | nilly | Piwik PRO |
|---|---|---|
| Brand/domain transition (nilly.io vs kandur.one) | Medium Product still branded nilly, but the live marketing/API host is kandur.one; nilly.io did not resolve in DNS during research. Verify tracking domains, docs, and status before production cutover. | Not listed |
| US SaaS on customer account path | Medium Stripe (payments) and Gravatar (avatars) are US-group services. Visitor metrics are claimed Swiss-hosted and non-personal, but account/billing data is not Switzerland-only end-to-end. | Not listed |
| Thin public assurance pack | Medium No public ISO 27001/SOC 2, independent security audit, or DPA page found. Fine for many SMB shortlists; friction for regulated enterprise questionnaires. | Not listed |
| No self-host or open-source edition | Low Cannot run on your own infra or audit server code from a public repo. Hard limit for sovereignty programs that require self-host. | Not listed |
| Small independent operator | Low Founder-owned Swiss GmbH without VC narrative—positive for independence, but buyers should assess support SLAs, roadmap continuity, and single-vendor concentration. | Not listed |
| US-group cloud (Azure) in hosting path | Not listed | Medium Even with EU region selection, Azure introduces US-group infrastructure risk. Pin region, review SCCs/subprocessors, and escalate if policy forbids US cloud groups entirely. |
| Closed source and no classic self-host | Not listed | Medium Cannot independently audit full source or run fully air-gapped on customer iron. Private cloud still involves vendor-managed stack on Azure/Elastx. |
| Certifications not independently verified here | Not listed | Low ISO 27001, SOC 2, and HIPAA are vendor-claimed. Request certificates/reports and BAA text before treating them as assured. |
| Paid plans only after Core sunset | Not listed | Low Free Core has been discontinued; evaluation relies on trials and paid Business/Enterprise metering by actions/domains. |
| Compliance depends on configuration | Not listed | Medium Anonymous modes and CNIL exemption require correct setup and purpose limitation. Misconfiguration can recreate the same legal exposure teams left GA to avoid. |
When: You want open-source and/or self-host privacy analytics with a larger community
Consider: Plausible Analytics or Pirsch Analytics
nilly is proprietary SaaS only.
When: You want another European cookieless SaaS with a simple product story
Consider: Simple Analytics
Dutch peer; compare geo depth, API, and residency claims side by side.
When: You need deeper marketing, shop, and tag/consent analytics for EU enterprises
Consider: etracker
German suite-oriented alternative; heavier than nilly's lightweight dashboard.
When: You depend on free unlimited scale and Google ads/ecosystem integration
Consider: Google Analytics (GA4)
Different privacy and residency tradeoffs; not a sovereignty shortlist.
When: You need open-source code and true on-premises control
Consider: Matomo (self-host) or Friendly Analytics / Matomo by Stackhero for managed Matomo
Piwik PRO is proprietary cloud/private-cloud only.
When: You want minimal, cookieless EU analytics without enterprise suite complexity
Consider: Plausible Analytics or Simple Analytics
Far smaller feature surface; no HIPAA/CDP-style activation packaging.
When: You need a German enterprise analytics vendor with long public-sector presence
Consider: etracker
Different product depth and packaging—compare consent tooling and activation needs.