Piwik PRO vs Simple Analytics

Compare Piwik PRO and Simple Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Adobe Analytics, Google Analytics, Matomo

Piwik PRO

Poland· Web Analytics

Needs review

Shortlist Piwik PRO when you need a managed European analytics controller with integrated consent, tagging, and real-time data activation—and you can accept cloud residency on Azure and/or Elastx. Skip when you require open-source self-hosting (consider Matomo or Friendly Analytics) or only need a minimal cookieless counter (Plausible, Simple Analytics).

EU HQ (Poland)Analytics + tags + consentData activationEU hosting optionsISO 27001 / SOC 2 (claimed)HIPAA BAA (Enterprise)

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Simple Analytics

Netherlands· Web Analytics

Needs review

Shortlist when you need EU-operated, cookieless web metrics without visitor IDs or stored IPs—especially as a visibility layer beside GA4. Skip when you need self-host/open-source control, session replay, or identity-rich marketing analytics; consider Plausible Analytics or Matomo/Piwik PRO instead.

Cookieless analyticsNo stored IPs / visitor IDsEU-hosted (NL focus)Dutch B.V.Works beside GA4API & BI export

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Highlighted rows differ between the two products.

Piwik PRO vs Simple Analytics: Snapshot
Feature	Piwik PRO	Simple Analytics
Country of origin	Poland	Netherlands
Category	Web Analytics	Web Analytics
Open source	No	No
Self-hosted	No	No
Headquarters	Poland	Netherlands
Legal entity	Piwik PRO SA (Wrocław); affiliates Piwik PRO LLC (New York), Piwik PRO GmbH (Berlin)	Simple Analytics B.V., Amsterdam (KVK 88269922, VAT NL864560011B01)
Governing law	Not listed	Netherlands / EU
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Low
Hosting / residency	Customer-selectable regions: Microsoft Azure public cloud (US, Netherlands, Germany, Hong Kong) and Elastx (Sweden, EU-operated). Enterprise private cloud: 60+ Azure regions plus Elastx. Business plan marketing highlights Swedish EU-operated hosting. No classic customer self-host.	Analytics data claimed processed in the Netherlands/EU. Public subprocessors (May 2026): Worldstream + Leaseweb (NL hosting), Hetzner (DE hosting), Bunny (SI CDN/DNS), Hyperping (FR uptime), Intention (NL domains). Vendor states this list covers website visitor-data subprocessors only—not payments/internal ops.
Summary	Polish privacy-first analytics suite combining web and mobile analytics, tag management, consent management, and real-time data activation for regulated teams.	Dutch privacy-first web analytics SaaS: cookieless pageviews and campaigns without visitor IDs or stored IPs, EU-hosted by Simple Analytics B.V. in Amsterdam.
Tags	analytics privacy gdpr saas api hipaa consent-management tag-manager enterprise	analytics privacy gdpr saas api cookieless web-analytics eu-hosted

At a glance: Piwik PRO vs Simple Analytics
At a glance	Piwik PRO	Simple Analytics
HQ	Wrocław, Poland (Piwik PRO SA)	Amsterdam, Netherlands
Product type	Commercial analytics suite (SaaS / private cloud)	Hosted web analytics SaaS (not self-hosted)
Open source	No (closed source since split from Matomo lineage)	No (proprietary)
Self-host	No classic on-prem; public or private cloud only	Not listed
Hosting (public)	Azure US/NL/DE/HK; Elastx Sweden	Not listed
Modules	Analytics, Tag Manager, Consent Manager, Data Activation	Not listed
Commercial model	Business subscription + trial; Enterprise custom	Free hobby tier + usage-based paid + enterprise
Legal entity	Not listed	Simple Analytics B.V. (KVK 88269922)
Founded	Not listed	2018
Data focus	Not listed	Cookieless, non-identifying aggregate metrics
Primary hosting	Not listed	Netherlands (EU); see subprocessors

Key capabilities: Piwik PRO vs Simple Analytics
Key capabilities	Piwik PRO	Simple Analytics
EU HQ (Poland)	Yes	Not listed
Analytics + tags + consent	Yes	Not listed
Data activation	Yes	Not listed
EU hosting options	Yes	Not listed
ISO 27001 / SOC 2 (claimed)	Yes	Not listed
HIPAA BAA (Enterprise)	Yes	Not listed
Cookieless analytics	Not listed	Yes
No stored IPs / visitor IDs	Not listed	Yes
EU-hosted (NL focus)	Not listed	Yes
Dutch B.V.	Not listed	Yes
Works beside GA4	Not listed	Yes
API & BI export	Not listed	Yes

Piwik PRO

ClickHouse-backed web & mobile analytics
Session-level web and app analytics with custom reports, funnels, user flows, multi-channel attribution, and calculated metrics. Vendor positions unsampled collection by default with optional sampling for extreme volumes, plus raw export via API, files, and BigQuery—aimed at teams that outgrew pre-aggregated MySQL-style tools.
Anonymous tracking when cookies are declined
Collect privacy-safe behavioral signals without identifiers when visitors refuse cookies or when you configure limited measurement modes. Marketing can still see channels and journeys; personal identifiers and full attribution wait for a valid lawful basis—useful under GDPR/ePrivacy friction.
Integrated Consent Manager and Tag Manager
Capture and store consent, drive tag firing from preferences, and handle visitor data requests in-product. Optional Cookie Information CMP and server-side tagging paths reduce the usual glue code between a separate CMP, GTM, and analytics.
Data Activation for real-time personalization
Segment audiences from live behavior and trigger on-site or outbound actions without exporting every event to a second CDP first. Suited to regulated marketers who want activation on first-party data they control.
Selectable cloud residency (Azure + Elastx)
Public cloud regions include Azure US, NL, DE, and HK plus Elastx Sweden; Enterprise private cloud spans 60+ Azure regions and Elastx. Business plan marketing highlights EU-operated Swedish hosting—pick region in procurement, not after go-live.
Regulated-industry packaging (GDPR tooling, HIPAA BAA path)
DPA available on Business signup; Enterprise adds private cloud, higher action volumes, SLAs, and HIPAA Business Associate Agreements for healthcare marketing analytics. Vendor also claims ISO 27001 and SOC 2—request current certificates in diligence.

Simple Analytics

Cookieless metrics without visitor IDs or stored IPs
Collects pageviews, referrers, UTMs, time-on-page, and scroll depth without cookies, localStorage, fingerprints, or stored IP addresses. Unique visits are inferred from referrer hostname matching, not device IDs. Built for sites that want analytics without a consent banner solely for this tool—and without building visitor profiles.
Country from time zone, not geo-IP
Country-level location is derived from the visitor’s IANA time zone rather than IP lookup, so IPs can be dropped end-to-end. City/region is not available; some border and multi-country zones can mis-tag. Useful when legal teams reject IP-based geolocation even when hashed.
Cookieless layer beside GA4 and BI stacks
Positioned to measure traffic lost when consent is denied in cookie-based tools. Import historical Google Analytics data; export via Stats/Export APIs and integrations toward Looker Studio, Power BI, and warehouse workflows so analysts can compare consented vs observed traffic without replacing every GA report.
Lightweight script, events, goals, and ad-blocker bypass
Vendor claims a single script under 5 KB. Supports events, automated events (e.g. downloads, outbound links), goals, filters, email reports, and robot/referrer-spam controls. Ad-blocker resilience is via first-party proxy or custom subdomain CNAME—not automatic immunity for every blocklist.
Team access, SSO, and EU-operated SaaS
Hosted product from Simple Analytics B.V. (Amsterdam) with role-oriented team features on higher tiers and documented SAML SSO for Okta and Microsoft Entra. No official self-host edition—operations and residency follow the vendor’s EU infrastructure and public subprocessor list.

Assurance & compliance: Piwik PRO vs Simple Analytics
Assurance & compliance	Piwik PRO	Simple Analytics
Independent security / no-logs audit	Partial Vendor states regular external security audits and SOC 2/ISO programs; no public third-party no-logs-style audit PDF reviewed for this draft. Request reports under NDA.	Not found Searched security/trust pages; no public independent audit PDF found.
ISO 27001	Vendor claimed Asserted on privacy-security and platform pages; certificate not independently re-verified against a public registry for this entry.	Not found No ISO 27001 certificate claimed on primary security pages.
SOC 2 / SOC 3	Vendor claimed Vendor claims SOC 2 (comparison content references type II) and SOC 2-certified infrastructure; obtain current report in diligence.	Partial Vendor states SOC 2 Type II is in progress / coming soon—not completed certification at research time.
HIPAA / BAA	Vendor claimed HIPAA-oriented offering with BAA on Enterprise path per vendor; not available on all plan tiers.	Not listed
GDPR / EU data protection	Vendor claimed EU legal entity, residency options, consent tooling, anonymization, and DPA. Compliance depends on customer configuration and purposes.	Vendor claimed Dutch EU entity; vendor claims no personal data collection (no cookies/IPs/visitor IDs) and GDPR-friendly design. Not legal advice—confirm for your processing facts.
US CLOUD Act exposure (indicative)	Partial No known US parent (Polish SA). Medium exposure due to Microsoft Azure as public/private cloud subprocessor and optional US region; Elastx Sweden is EU-operated alternative. Not legal advice.	Partial EU entity, no known US parent, public analytics subprocessors are EU-based (Worldstream, Leaseweb, Hetzner, Bunny, Hyperping). Residual risk remains; reconcile Cloudflare mention on GDPR page vs Bunny on subprocessors. Assessment by EuropeanStack—not a vendor 'safe' claim. Not legal advice.
Data processing agreement (B2B)	Vendor claimed Business DPA linked from Business plan signup (piwik.pro/business-dpa/); Enterprise contracts expand terms.	Partial Vendor says DPA usually not required (no personal data) but will review/sign customer-provided DPAs aligned with architecture.
EU AI Act	Not applicable Analytics/activation platform; not marketed as an AI system provider. Customer AI use of exported data is out of product scope.	Not applicable Web analytics product; not marketed as an AI system subject to AI Act high-risk regimes.

Considerations & known limitations: Piwik PRO vs Simple Analytics
Considerations & known limitations	Piwik PRO	Simple Analytics
US-group cloud (Azure) in hosting path	Medium Even with EU region selection, Azure introduces US-group infrastructure risk. Pin region, review SCCs/subprocessors, and escalate if policy forbids US cloud groups entirely.	Not listed
Closed source and no classic self-host	Medium Cannot independently audit full source or run fully air-gapped on customer iron. Private cloud still involves vendor-managed stack on Azure/Elastx.	Not listed
Certifications not independently verified here	Low ISO 27001, SOC 2, and HIPAA are vendor-claimed. Request certificates/reports and BAA text before treating them as assured.	Not listed
Paid plans only after Core sunset	Low Free Core has been discontinued; evaluation relies on trials and paid Business/Enterprise metering by actions/domains.	Not listed
Compliance depends on configuration	Medium Anonymous modes and CNIL exemption require correct setup and purpose limitation. Misconfiguration can recreate the same legal exposure teams left GA to avoid.	Not listed
Hosted SaaS only—no self-host	Not listed	Medium No official self-host edition. Orgs with air-gap or on-prem telemetry mandates need Plausible self-host, Matomo, or similar instead.
SOC 2 not yet complete	Not listed	Medium SOC 2 Type II is publicly 'in progress'. Enterprise security reviews may block until a report is available or accept compensating controls (minimal data + EU hosts).
Referrer-based uniques and timezone country	Not listed	Low Uniques are not durable visitor IDs; country is timezone-based with known mis-tag edge cases. Totals will differ from GA client-ID models—set stakeholder expectations.
CDN/DDoS vendor documentation inconsistency	Not listed	Low Subprocessors list Bunny (EU) for CDN/DNS; GDPR page still references Cloudflare for CDN/DDoS. Ask for current edge path before asserting zero US-group infrastructure touch.
Small independent operator	Not listed	Low Public About page describes a three-person self-funded team. Fine for many sites; large enterprises should assess continuity, support SLAs, and roadmap capacity explicitly.

Fit

Piwik PRO

Best fit when

Regulated marketing/analytics teams that want one suite for measurement, consent, tags, and activation under a Polish legal entity
Public sector and EU enterprises that need selectable EU residency (e.g. Elastx Sweden or Azure NL/DE) plus a formal B2B DPA
Healthcare digital teams evaluating HIPAA-aware analytics with a signed BAA on Enterprise
Organizations leaving GA4 primarily for residency, no vendor ad-network reuse, and anonymous pre-consent measurement options
Teams that need enterprise reporting depth (custom reports, funnels, flows, attribution) beyond lightweight privacy analytics

Poor fit when

Buyers who mandate fully self-hosted open-source analytics with no cloud hypervisor vendor
Sites that only need simple cookieless page analytics without tag management or activation
Teams that refuse any US-group infrastructure (Azure appears in public hosting options even when EU regions are chosen)
Orgs seeking a free forever analytics tier (Core plan sunset; paid Business/Enterprise only)

Consider instead when

When: You need open-source code and true on-premises control
Consider: Matomo (self-host) or Friendly Analytics / Matomo by Stackhero for managed Matomo
Piwik PRO is proprietary cloud/private-cloud only.
When: You want minimal, cookieless EU analytics without enterprise suite complexity
Consider: Plausible Analytics or Simple Analytics
Far smaller feature surface; no HIPAA/CDP-style activation packaging.
When: You need a German enterprise analytics vendor with long public-sector presence
Consider: etracker
Different product depth and packaging—compare consent tooling and activation needs.

Simple Analytics

Best fit when

Teams measuring traffic lost when consent is denied in cookie-based analytics (GA4/Adobe)
Public-sector and regulated sites that need no cookies/IPs/visitor profiles for web stats
EU procurement that requires Dutch legal entity + published EU subprocessors for visitor data
Agencies/multi-site operators wanting a simple hosted dashboard, reports, and API/BI egress
Sites that want essential pageview/referrer/UTM metrics without an analytics-only consent banner

Poor fit when

Product analytics needing session replay, heatmaps, or person-level funnels
Organizations that must self-host analytics or prefer open-source governance (see Plausible/Matomo)
Buyers requiring city/region geolocation accuracy (country is timezone-derived)
Teams whose primary need is identity-rich attribution, audiences, and marketing automation inside the analytics suite

Consider instead when

When: You need open-source and/or official self-hosting of privacy-first analytics
Consider: Plausible Analytics (catalog: plausible_analytics) or Matomo
Simple Analytics is hosted SaaS only; Plausible and Matomo cover self-host paths many security policies require.
When: You need a deeper EU enterprise analytics platform with configurable processing and on-prem options
Consider: Piwik PRO (catalog: piwik_pro)
Heavier suite and procurement surface than Simple Analytics’ minimal cookieless product.
When: You need identity graphs, remarketing audiences, and full marketing analytics depth
Consider: Google Analytics or Adobe Analytics
Keep those for consented deep analysis; Simple Analytics is the opposite design tradeoff.
When: You want another lightweight EU cookieless tracker and are comparing peers
Consider: Pirsch Analytics (pirsch_analytics) or Friendly Analytics (friendly_analytics)
Compare retention, multi-site, SSO, and API maturity rather than GDPR slogans alone.

Open questions for due diligence

Piwik PRO

What exact subprocessor list and backup/DR locations apply to the contracted region (Azure vs Elastx) today?
Can the vendor provide current ISO 27001 certificate scope and SOC 2 Type II report under NDA?
For healthcare: which plan tier, region, and BAA wording cover the intended PHI workflows?
Does the Business Swedish hosting path avoid Azure entirely for production data, or only for selected components?
What residual free/legacy Core accounts remain, and what is the migration deadline for this tenant?

Simple Analytics

Is Cloudflare still used for any CDN/DDoS path, or has Bunny fully replaced it for edge services?
When will SOC 2 Type II complete, and will the report be available under NDA?
What exact data-retention windows apply per plan for your expected traffic volume?
Will the vendor sign your standard DPA/SCC pack as-is for public-sector procurement?
Are any non-EU subprocessors used for account email, payments, or support that could affect broader vendor risk (visitor analytics list excludes these)?