Friendly Analytics
Switzerland· Web Analytics
Friendly Analytics vs JENTIS
Compare Friendly Analytics y JENTIS en capacidades, jurisdicción, garantías y encaje para compradores europeos.
Ambos figuran como alternativas a: Google Analytics
JENTIS
Austria· Web Analytics
Needs review
Shortlist when you need managed server-side / first-party capture with EU-entity hosting and multi-destination activation (ads + analytics). Skip when you only want lightweight privacy analytics or free self-hosted tagging—consider Piwik PRO or etracker for EU analytics-first stacks, or Google sGTM if you will operate a Google-centric pipeline yourself.
EU-operated (Austria)Server-side tag managerEU/EEA hosting (claimed)ISO 27001 (claimed)Managed SaaSNot open source
Las filas resaltadas diferencian a los dos productos.
| Característica | Friendly Analytics | JENTIS |
|---|---|---|
| País de origen | Switzerland | Austria |
| Categoría | Web Analytics | Web Analytics |
| Código abierto | Sí | No |
| Autoalojado | Sí | No |
| Sede | No indicado | Austria |
| Entidad legal | No indicado | JENTIS GmbH |
| Ley aplicable | No indicado | Austria / EU GDPR |
| Matriz / control EE.UU. | No indicado | Sin matriz estadounidense conocida |
| Exposición CLOUD Act (indicativa) | No indicado | Bajo |
| Alojamiento / residencia | No indicado | Product: default EU/EEA-only processing on ISO 27001-certified cloud; docs cite IONOS cloud (Germany/EU). Exact host/region named in customer DPA. Optional non-EU instances may add non-EU subprocessors if selected. Marketing website separately uses Host Europe (DE) and US SaaS (HubSpot, Salesforce, Google) for corporate CRM/ads—not the Twin Server product path. |
| Resumen | Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options. | Austrian managed server-side data capture and hybrid tag manager: first-party Twin Server collection, consent-aware routing, and ad activation for multi-tool MarTech stacks. |
| Etiquetas |
| De un vistazo | Friendly Analytics | JENTIS |
|---|---|---|
| HQ | No indicado | Vienna, Austria |
| Legal entity | No indicado | JENTIS GmbH (FN 529675i) |
| Founded | No indicado | 2020 |
| Product type | No indicado | Managed server-side data capture / hybrid tag manager |
| Hosting model | No indicado | Managed SaaS; EU/EEA by default (IONOS cited in docs) |
| Open source | No indicado | No |
| Self-hosted product | No indicado | No (managed hosting) |
| Commercial model | No indicado | Sales-led SaaS (demo / consultation) |
| Key capabilities | Friendly Analytics | JENTIS |
|---|---|---|
| EU-operated (Austria) | No indicado | Sí |
| Server-side tag manager | No indicado | Sí |
| EU/EEA hosting (claimed) | No indicado | Sí |
| ISO 27001 (claimed) | No indicado | Sí |
| Managed SaaS | No indicado | Sí |
| Not open source | No indicado | Sí |
Friendly Analytics
Seguimiento sin cookies y sin banner
Friendly Analytics opera sin cookies por defecto, eliminando la necesidad de banners emergentes. Esta configuración cumple RGPD y nFADP suizo, evitando caídas de conversión vinculadas a avisos intrusivos — estudios muestran que los banners pueden reducir tasas hasta un 10 %. Las direcciones IP se anonimizan automáticamente, y los períodos de retención de datos se ajustan para cumplimiento.
Mapas de calor, grabaciones de sesión y embudos
Las herramientas visuales revelan interacciones de usuarios: los mapas de calor muestran clics y desplazamientos, las repeticiones de sesión seguras para privacidad demuestran recorridos, y el análisis de embudos identifica abandonos en conversiones o formularios. Proporcionan mejoras concretas de UX sin recopilación de datos personales, ayudando en decisiones de diseño y contenido.
Tag Manager, pruebas A/B y seguimiento ecommerce
Un tag manager integrado despliega códigos con flexibilidad. Las pruebas A/B comparan variantes de página, los informes de ecommerce detallan ventas y carritos, y las exportaciones de anuncios alimentan conversiones a APIs de Google o Bing de forma privada. Informes personalizados, vistas en tiempo real y segmentación completan el conjunto de herramientas para medición precisa del rendimiento.
JENTIS
Hybrid server-side tag management
One container for client- and server-side tags with first-party DNS; migrate data-layer logic and debug from browser hit to server dispatch without running your own sGTM fleet.
Twin Server capture and transforms
Server-side session mirror that can pseudonymize, anonymize, enrich, and time-frame parameters before forwarding—usable as a CNIL-style proxy pattern when configured carefully.
Essential Mode for non-consent traffic
Configurable minimized/anonymized capture when marketing consent is refused so sessions and conversions are not fully invisible—subject to DPO/legal sign-off per jurisdiction.
Synthetic Users for ad activation
Models trained on consented first-party data produce synthetic conversion signals for Google, Meta, TikTok, and other ad APIs; measure impact with holdouts—legal basis is configuration-specific.
Managed EU connectors and raw export
Vendor-maintained connectors across analytics, ads, and MarTech plus raw data export/API-style control; not a self-hosted open-source stack.
| Assurance & compliance | Friendly Analytics | JENTIS |
|---|---|---|
| Independent security / no-logs audit | No indicado | Not found No public independent no-logs or third-party security audit PDF located; ISO is the main public assurance claim. |
| ISO 27001 | No indicado | Vendor claimed Vendor states ISO 27001 / ISO 27001:2013 certification on site footer and privacy docs; certificate not independently verified in this draft. |
| SOC 2 / SOC 3 | No indicado | Not found No public SOC 2/3 report found on marketing or privacy docs. |
| GDPR / EU data protection | No indicado | Vendor claimed Austrian controller entity; product marketed as privacy-by-design processor with EU hosting, CMP hooks, and transform functions. Not legal advice—confirm config and DPA. |
| US CLOUD Act exposure (indicative) | No indicado | Partial EuropeanStack assessment: AT entity and no known US parent; product hosting claimed EU-only (e.g. IONOS). Residual exposure via customer-chosen US destinations and any non-EU instance option. Not legal advice. |
| Data processing agreement (B2B) | No indicado | Vendor claimed Sample DPA via Customer Legal Hub; required for SaaS processing. Confirm signed version and subprocessor annex. |
| EU AI Act | No indicado | Not applicable Core product is tag/data capture; Synthetic Users is ML-assisted but product is not marketed as a general-purpose AI system. Revisit if Synthetic Users becomes a primary regulated AI offering. |
| Considerations & known limitations | Friendly Analytics | JENTIS |
|---|---|---|
| Consent modes need legal sign-off | No indicado | High Essential Mode and Synthetic Users can re-open measurement when users refuse cookies; legality depends on jurisdiction, configuration, and DPO assessment—not automatic compliance. |
| Downstream US ad/analytics tools | No indicado | Medium Even with EU capture, enabling Google/Meta/TikTok connectors can transfer personal data to US providers; use transforms/proxy patterns and transfer tools as required. |
| ISO claimed; limited public audits | No indicado | Medium ISO 27001 is vendor-asserted; no independent public security/no-logs audit found. Request certificate, pen-test summaries, and full subprocessor list under NDA if needed. |
| Managed SaaS, not self-host | No indicado | Medium No open-source self-host product path; ops simplicity trades for vendor dependency, sales-led pricing, and migration cost if you later leave. |
| Implementation and data-layer effort | No indicado | Low Migration from client-side tags still needs DNS, data layer, CMP mapping, and QA—vendor connectors reduce but do not eliminate engineering work. |
Encaje
Friendly Analytics
Best fit when
No indicado
Poor fit when
No indicado
JENTIS
Best fit when
- E-commerce and multi-brand sites that lose conversion data to blockers, ITP, and consent drop-off
- Performance marketing teams activating into Google, Meta, TikTok, and other ad APIs from first-party events
- Analytics/DPO pairs that need data-point-level governance, CMP sync, and pseudonymization before third-country tools
- Organizations preferring a managed EU capture layer over self-operated server-side GTM
- Stacks that feed both EU analytics (e.g. Piwik PRO) and global ad platforms from one collection path
Poor fit when
- Teams seeking free, open-source, or fully self-hosted analytics only
- Lightweight privacy page analytics without ad activation or hybrid tag management
- Buyers who cannot run sales-led procurement, data-layer work, and legal review of consent modes
- Use cases that need a full CDP/BI product rather than capture and routing
Consider instead when
When: You primarily need EU privacy-focused web analytics (and optional self-host), not multi-destination ad activation
Consider: Piwik PRO or etracker
JENTIS can still sit in front of Piwik PRO; choose the analytics product when capture is not the bottleneck.
When: You are Google-only and will operate server-side GTM yourself
Consider: Google Tag Manager (server-side) + GA4
Lower cash cost; higher ops burden and different transfer/jurisdiction posture.
When: You need a full customer data platform or enterprise analytics suite
Consider: Adobe Analytics or a dedicated CDP (e.g. Tealium)
JENTIS is capture/routing at the start of the chain, not a CDP replacement.
Open questions for due diligence
Friendly Analytics
No indicado
JENTIS
- What is the exact production cloud provider, region, and subprocessor list on the current DPA annex?
- Can the vendor produce a current ISO 27001 certificate and any independent penetration-test summary?
- Has legal counsel approved Essential Mode and Synthetic Users for your markets (ePrivacy/GDPR basis)?
- Which destinations will receive personal data vs pseudonymized/synthetic signals only?
- What SLA, raw data retention, and exit/export terms apply to your tier?