Friendly Analytics
Switzerland· Web Analytics
Friendly Analytics vs Pulse by Ciphera
Compare Friendly Analytics y Pulse by Ciphera en capacidades, jurisdicción, garantías y encaje para compradores europeos.
Ambos figuran como alternativas a: Fathom Analytics, Google Analytics
Pulse by Ciphera
Belgium· Web Analytics
Needs review
Shortlist Pulse when you want cookieless traffic analytics plus uptime and Lighthouse in one Belgian-operated, Swiss-hosted SaaS and can accept a closed managed backend. Skip when you need full self-hosting or GA-style user-level history; consider Plausible Analytics or Simple Analytics instead.
EU-operatedCookielessOpen-source clientSwiss-hosted dataNo analytics cookies
Las filas resaltadas diferencian a los dos productos.
| Característica | Friendly Analytics | Pulse by Ciphera |
|---|---|---|
| País de origen | Switzerland | Belgium |
| Categoría | Web Analytics | Web Analytics |
| Código abierto | Sí | Sí |
| Autoalojado | Sí | No |
| Sede | No indicado | Belgium |
| Entidad legal | No indicado | Ciphera BV |
| Ley aplicable | No indicado | Belgian law (GDPR); Swiss FADP for infrastructure location |
| Matriz / control EE.UU. | No indicado | Sin matriz estadounidense conocida |
| Exposición CLOUD Act (indicativa) | No indicado | Bajo |
| Estado de alojamiento en la UE | No indicado | Parcial |
| Alojamiento / residencia | No indicado | Primary compute and object storage on Exoscale in Switzerland (Zurich). Encrypted backups and domain registration via Infomaniak (Switzerland). CDN/DNS/DDoS via Bunny (Slovenia HQ, global edge for transient IPs). Payments via Mollie (Netherlands). GitHub (US) for public source code only, per Trust page. |
| Resumen | Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options. | Cookie-free web analytics with traffic, funnels, uptime and Lighthouse checks in one Belgian-operated, Swiss-hosted dashboard. |
| Etiquetas |
| De un vistazo | Friendly Analytics | Pulse by Ciphera |
|---|---|---|
| HQ | No indicado | Diegem, Belgium (Ciphera BV) |
| Legal entity | No indicado | Ciphera BV (KBO/BCE 1013.721.660) |
| Founded | No indicado | 18 September 2024 (CBE) |
| Primary data region | No indicado | Switzerland (Exoscale Zurich) |
| License | No indicado | AGPL-3.0 client; managed backend closed |
| Commercial model | No indicado | Free Hobby tier; paid plans by traffic scale |
| Cookieless | No indicado | Yes (vendor claim: no cookies, no fingerprinting) |
| Data residency regions | No indicado | Switzerland (Exoscale primary; Infomaniak backups) |
| Key capabilities | Friendly Analytics | Pulse by Ciphera |
|---|---|---|
| EU-operated | No indicado | Sí |
| Cookieless | No indicado | Sí |
| Open-source client | No indicado | Sí |
| Swiss-hosted data | No indicado | Sí |
| No analytics cookies | No indicado | Sí |
Friendly Analytics
Seguimiento sin cookies y sin banner
Friendly Analytics opera sin cookies por defecto, eliminando la necesidad de banners emergentes. Esta configuración cumple RGPD y nFADP suizo, evitando caídas de conversión vinculadas a avisos intrusivos — estudios muestran que los banners pueden reducir tasas hasta un 10 %. Las direcciones IP se anonimizan automáticamente, y los períodos de retención de datos se ajustan para cumplimiento.
Mapas de calor, grabaciones de sesión y embudos
Las herramientas visuales revelan interacciones de usuarios: los mapas de calor muestran clics y desplazamientos, las repeticiones de sesión seguras para privacidad demuestran recorridos, y el análisis de embudos identifica abandonos en conversiones o formularios. Proporcionan mejoras concretas de UX sin recopilación de datos personales, ayudando en decisiones de diseño y contenido.
Tag Manager, pruebas A/B y seguimiento ecommerce
Un tag manager integrado despliega códigos con flexibilidad. Las pruebas A/B comparan variantes de página, los informes de ecommerce detallan ventas y carritos, y las exportaciones de anuncios alimentan conversiones a APIs de Google o Bing de forma privada. Informes personalizados, vistas en tiempo real y segmentación completan el conjunto de herramientas para medición precisa del rendimiento.
Pulse by Ciphera
Cookieless traffic dashboard
Pageviews, unique-visitor estimates, referrers, UTM campaigns, device or browser splits, and country-level geo from a single script tag, without cookies or fingerprinting according to Ciphera's privacy docs.
Journeys and conversion funnels
Step-by-step path columns and multi-step funnels with drop-off analysis, filterable by page, country, device, or referrer for privacy-preserving conversion debugging.
Uptime monitors with alert routes
Built-in uptime checks with downtime and recovery alerts to email, Slack, Discord, or a webhook, so availability sits beside traffic in one console.
Daily Lighthouse and Core Web Vitals
Scheduled mobile and desktop Lighthouse runs with performance, accessibility, best-practices, SEO scores, and Core Web Vitals trends without a separate RUM product.
Inspectable AGPL client and read API
Dashboard and tracking script are AGPL-3.0 on GitHub; Ciphera also documents a public read API, CLI, and export paths while keeping the managed backend closed.
| Assurance & compliance | Friendly Analytics | Pulse by Ciphera |
|---|---|---|
| Independent security / no-logs audit | No indicado | Not found Trust page states no independent audit yet; Tessera self-audit published; independent audit planned. |
| ISO 27001 | No indicado | Not found Ciphera explicitly states it holds no ISO 27001 certification. |
| SOC 2 / SOC 3 | No indicado | Not found Ciphera explicitly states it holds no SOC 2 certification. |
| GDPR / EU data protection | No indicado | Vendor claimed Belgian controller; privacy policy describes GDPR/FADP bases and Pulse processor role. Not legal advice. |
| US CLOUD Act exposure (indicative) | No indicado | Partial EU (Belgian) entity with no known US parent; primary hosts are European (Exoscale, Infomaniak, Bunny, Mollie). Residual paths: GitHub (US) for source code only; Bunny global edge for transient IPs. Indicative only, not legal advice. |
| Data processing agreement (B2B) | No indicado | On request / NDA Privacy policy: DPA available on request at privacy@ciphera.net for Pulse processor relationships. |
| EU AI Act | No indicado | Not applicable Web analytics product; not an AI system product page. |
| Considerations & known limitations | Friendly Analytics | Pulse by Ciphera |
|---|---|---|
| Managed backend is not open source | No indicado | Medium You can audit the browser script and dashboard code, but not the operated ingestion and storage service. Procurement that requires full-stack self-host or full server auditability should look elsewhere. |
| No ISO/SOC or independent audit yet | No indicado | Medium Ciphera publishes threat models, a warrant canary, and a subprocessor list, but explicitly has no ISO 27001 or SOC 2 and no completed independent audit. Enterprise security reviews will need questionnaires and a signed DPA. |
| Primary data residency is Switzerland, not EU/EEA | No indicado | Low Swiss adequacy covers many GDPR transfer questions, but policies that hard-require EU/EEA datacenter soil will classify this as partial rather than EU-hosted. |
| Marketing vs privacy wording conflicts | No indicado | Low Product FAQ pages disagree on whether custom events ship today and whether a DPA is needed. Prefer privacy@ and the privacy policy for legal commitments until Ciphera aligns the FAQs. |
Encaje
Friendly Analytics
Best fit when
No indicado
Poor fit when
No indicado
Pulse by Ciphera
Best fit when
- EU or Swiss organisations replacing GA4 primarily to remove analytics cookies and consent-banner friction
- Teams that want traffic, funnels, uptime, and Lighthouse scores in one vendor console
- Buyers who need a Belgian legal entity and named European subprocessors rather than a US cookieless SaaS
- Sites that can work with aggregate and month-scoped visitor estimates instead of persistent user IDs
- Engineering leads who want the browser script and dashboard code on GitHub under AGPL-3.0 for inspection
Poor fit when
- Organisations that must self-host the full analytics backend (Pulse's managed core is closed)
- Product analytics use cases that need durable cross-visit identity, cohorting, or GA4 BigQuery-style user exports
- Buyers requiring completed ISO 27001, SOC 2, or a published independent security audit today
- Teams that need EU/EEA soil specifically rather than Swiss residency (primary data is in Switzerland)
Consider instead when
When: You need a mature EU cookieless analytics product with an official full-stack self-host option
Consider: Plausible Analytics
Plausible (Estonia) is the common self-host plus SaaS peer; Pulse keeps the backend managed-only.
When: You want a minimal Dutch cookieless counter without uptime or Lighthouse bundles
Consider: Simple Analytics
Closer peer for strictly analytics SaaS; Pulse differentiates with ops-style panels.
When: You need enterprise analytics with strong EU residency controls and heavier compliance packaging
Consider: Piwik PRO or Friendly Analytics
Heavier Matomo-class or Swiss-hosted peers when Pulse's startup assurance set is too thin.
Open questions for due diligence
Friendly Analytics
No indicado
Pulse by Ciphera
- Will Ciphera sign your standard DPA and return the full registered-address subprocessor appendix on request?
- What is the retention and deletion SLA for a single customer's Pulse project data after contract end?
- When is the planned independent security audit scheduled, and will the report be public?
- Are Google Search Console, Bing, or CDN analytics panels generally available, or only mentioned in some marketing copy?