etracker vs Piwik PRO

Comparez etracker et Piwik PRO sur les capacités, la juridiction, les garanties et l'adéquation pour les acheteurs européens.

Tous deux listés comme alternatives à: Google Analytics, Matomo

Les lignes surlignées diffèrent entre les deux produits.

etracker vs Piwik PRO: Aperçu
CaractéristiqueLogo: etrackeretrackerLogo: Piwik PROPiwik PRO
Pays d'origineGermanyPoland
CatégorieWeb AnalyticsWeb Analytics
Open sourceNonNon
Auto-hébergéNonNon
Résumé

German SaaS web and marketing analytics from JustRelate: cookieless default tracking, integrated tag/consent management, e-commerce and ad conversion sync on EU-hosted servers.

Polish privacy-first analytics suite combining web and mobile analytics, tag management, consent management, and real-time data activation for regulated teams.

Tags
analyticsprivacygdprsaasconsent-managementcookielessmarketing-analyticse-commerce
analyticsprivacygdprsaasconsent-managementhipaatag-managerenterpriseapi

etracker

  • Interactive Dashboard and Reports

    The dashboard provides KPI overviews like visits, conversions, and bounce rates, segmented by device, location, or source. Users drill down dynamically across dimensions such as pages, campaigns, or custom segments. Reports export to CSV, PDF, or BI tools like Power BI. Near-real-time updates (under 30 minutes) help monitor live performance.

  • Onsite and UX Analysis

    Track user paths, scroll depths via scrollmaps projected on pages, and form interactions. Scroll reports segment by device or origin, showing engagement like time spent or exit points. Content analysis covers popular pages, internal searches, and downloads, revealing optimization opportunities without code changes.

  • E-Commerce and Marketing Tracking

    For stores, it measures funnels from product views to purchases, including carts, vouchers, and abandoned baskets at item level. Marketing tools handle UTM parameters, multi-attribution models, and server-side uploads to Google Ads, Meta, TikTok, and Microsoft Ads. Live journeys replay sessions in real time.

Piwik PRO

  • Analytics Module

    Tracks web, mobile, product, and e-commerce interactions with 100% data fidelity—no sampling or caps. Real-time dashboards show live visitor behavior up to 24 hours back in top plans. Custom funnels, segmentation, and reports reveal drop-offs and paths. E-commerce specifics include revenue attribution and cart abandonment. Integrates with Shopify, BI tools, and Google Ads/Search Console for unified views. A neurorehabilitation hospital reported 40% more patient referrals after optimizing with these insights.

  • Tag Manager

    Deploys and manages tracking tags server-side or client-side, reducing load times and blocking risks. Debug tools verify setups instantly. Supports custom variables, triggers, and consent-linked firing. Streamlines migrations from Google Tag Manager, with templates for popular tools. Finance teams use it for compliant campaign tracking without third-party cookies.

  • Consent Manager

    Built-in CMP (powered by Cookie Information) scans sites, generates banners, and enforces preferences across 140+ regulations. Cookieless tracking continues for opted-out users via first-party methods. Handles data subject requests without code. Public sector users like the Dutch government deploy it for Digital Omnibus alignment, ensuring legitimate interest for analytics without blanket consent.

  • Data Activation

    Acts as a lightweight CDP, building profiles from behavioral events for real-time personalization. Sends segments to ad platforms, triggers emails, or shows on-site messages—like nudges for pricing page abandoners. Limits scale with plans (300 to unlimited profiles monthly). An energy provider cut customer journey steps using these activations.