Logo: etracker

etracker

German SaaS web and marketing analytics from JustRelate: cookieless default tracking, integrated tag/consent management, e-commerce and ad conversion sync on EU-hosted servers.

Outils analytiques web subissent souvent pertes données bloqueurs pub, restrictions navigateur et lois confidentialité strictes. etracker y répond en enregistrant jusqu'à 99 % visites et conversions via suivi session sans cookies, selon ses propres benchmarks. Développé par etracker GmbH à Hambourg, Allemagne, plateforme traite données server-side UE sans consentement utilisateur. Conforme RGPD et TDDDG allemand, utilisant hachages pseudonymisés et jetons session stockés temporairement seulement.

Entreprises migrant depuis Google Analytics signalent chiffres plus fiables. Exemple : office tourisme Tux-Finkenberg a ajouté etracker aux côtés GA et trouvé ses nombres plus plausibles. etracker convient sites web, apps et boutiques en ligne, offrant tableaux de bord, analyse parcours et intégrations outils comme Looker Studio. Plus de 110 000 clients depuis 2000, cible ceux priorisant précision données face demandes confidentialité croissantes.

Key capabilities

The dashboard provides KPI overviews like visits, conversions, and bounce rates, segmented by device, location, or source. Users drill down dynamically across dimensions such as pages, campaigns, or custom segments. Reports export to CSV, PDF, or BI tools like Power BI. Near-real-time updates (under 30 minutes) help monitor live performance.

Track user paths, scroll depths via scrollmaps projected on pages, and form interactions. Scroll reports segment by device or origin, showing engagement like time spent or exit points. Content analysis covers popular pages, internal searches, and downloads, revealing optimization opportunities without code changes.

For stores, it measures funnels from product views to purchases, including carts, vouchers, and abandoned baskets at item level. Marketing tools handle UTM parameters, multi-attribution models, and server-side uploads to Google Ads, Meta, TikTok, and Microsoft Ads. Live journeys replay sessions in real time.

Questions Fréquemment Posées

No ongoing free tier exists. A 30-day trial of the Enterprise edition is available without payment details. Paid plans start at €10.80/month (Basic, 25,000 hits) plus VAT, scaling by usage.

Yes. Independently tested for consent-free operation under GDPR and TDDDG. Cookieless tracking, German data storage, and pseudonymization ensure compliance without user banners for core analytics.

  • Google Analytics: Free but US-based with data loss from blockers and consent requirements.
  • Matomo: Open-source, self-hosted EU option; etracker offers SaaS convenience and better ad blocker bypass.