Friendly Analytics vs fusedeck®

Comparez Friendly Analytics et fusedeck® sur les capacités, la juridiction, les garanties et l'adéquation pour les acheteurs européens.

Tous deux listés comme alternatives à: Fathom Analytics, Google Analytics, Matomo

Les lignes surlignées diffèrent entre les deux produits.

Friendly Analytics vs fusedeck®: Aperçu
CaractéristiqueLogo: Friendly AnalyticsFriendly AnalyticsLogo: fusedeck®fusedeck®
Pays d'origineSwitzerlandSwitzerland
CatégorieWeb AnalyticsWeb Analytics
Open sourceOuiNon
Auto-hébergéOuiNon
Résumé

Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.

Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks.

Tags
analyticsprivacymatomoopen-sourceswitzerlandgdprnfadpenterpriseself-hosted
analyticsprivacycookielessserver-side-trackingtag-manageractivationsaas

Friendly Analytics

  • Suivi sans cookies et sans bannière requise

    Friendly Analytics fonctionne sans cookies par défaut, éliminant pop-ups. Setup conforme RGPD et nFADP suisse, évitant chutes conversion liées aux avis intrusifs — études montrent bannières pouvant couper taux jusqu'à 10 %. Adresses IP anonymisées automatiquement ; périodes rétention ajustables pour conformité.

  • Heatmaps, enregistrements de session et entonnoirs

    Outils visuels révèlent interactions : heatmaps montrent clics et scrolls, replays session respectueux confidentialité démontrent parcours, analyse entonnoir identifie abandons conversions ou formulaires. Améliorations UX concrètes sans collecte données personnelles, aidant décisions design et contenu.

  • Tag manager, tests A/B et suivi e-commerce

    Tag manager intégré déploie codes flexiblement. Tests A/B comparent variantes pages ; rapports e-commerce détaillent ventes et paniers ; exports pub alimentent conversions vers APIs Google ou Bing en privé. Rapports custom, vues temps réel et segmentation complètent toolkit pour mesure performance précise.

fusedeck®

  • Track: Consent-Free Data Collection

    The Track workflow handles server-side event tracking without cookies or persistent IDs. It covers standard metrics like sessions and bounces, plus custom events such as video plays or downloads. User identity management links sessions across devices using first-party signals. Raw data exports allow full control. Benefits include complete traffic capture—unlike client-side tools that lose 20-40% to blockers—and automatic GDPR compliance, with all processing in the EU. Setup takes minutes via JavaScript snippet.

  • Analyse: Reports and Dashboards

    Analyse provides pre-built reports on traffic sources, conversions, and user paths. A custom report builder lets users filter by dimensions like device or referrer. Dashboards visualize trends, with shareable links for teams. API access and integrations like Google Looker Studio enable deeper queries. Custom event data breaks down interactions granularly. Teams save time on setup, focusing on insights; one tourism client used it to map visitor journeys without sampling errors common in tools like Google Analytics.

  • Activate: On-Site Optimization Tools

    Activate turns data into actions with user scoring based on behavior, triggering modals, popups, or A/B tests. Dynamic content swaps elements like banners by traffic source. Server-side transfers send data to ad platforms including Meta, LinkedIn, TikTok, or CRMs via API hooks. No client-side scripts run, preserving privacy. Ivoclar, a dental firm, migrated from GA4 here to boost form submissions through targeted prompts, lifting overall conversions.