Friendly Analytics
Switzerland· Web Analytics
Friendly Analytics vs JENTIS
Comparez Friendly Analytics et JENTIS sur les capacités, la juridiction, les garanties et l'adéquation pour les acheteurs européens.
Tous deux listés comme alternatives à: Google Analytics
JENTIS
Austria· Web Analytics
Needs review
Shortlist when you need managed server-side / first-party capture with EU-entity hosting and multi-destination activation (ads + analytics). Skip when you only want lightweight privacy analytics or free self-hosted tagging—consider Piwik PRO or etracker for EU analytics-first stacks, or Google sGTM if you will operate a Google-centric pipeline yourself.
EU-operated (Austria)Server-side tag managerEU/EEA hosting (claimed)ISO 27001 (claimed)Managed SaaSNot open source
Les lignes surlignées diffèrent entre les deux produits.
| Caractéristique | Friendly Analytics | JENTIS |
|---|---|---|
| Pays d'origine | Switzerland | Austria |
| Catégorie | Web Analytics | Web Analytics |
| Open source | Oui | Non |
| Auto-hébergé | Oui | Non |
| Siège | Non indiqué | Austria |
| Entité légale | Non indiqué | JENTIS GmbH |
| Droit applicable | Non indiqué | Austria / EU GDPR |
| Maison mère / contrôle US | Non indiqué | Aucune maison mère US connue |
| Exposition CLOUD Act (indicative) | Non indiqué | Faible |
| Hébergement / résidence | Non indiqué | Product: default EU/EEA-only processing on ISO 27001-certified cloud; docs cite IONOS cloud (Germany/EU). Exact host/region named in customer DPA. Optional non-EU instances may add non-EU subprocessors if selected. Marketing website separately uses Host Europe (DE) and US SaaS (HubSpot, Salesforce, Google) for corporate CRM/ads—not the Twin Server product path. |
| Résumé | Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options. | Austrian managed server-side data capture and hybrid tag manager: first-party Twin Server collection, consent-aware routing, and ad activation for multi-tool MarTech stacks. |
| Tags |
| En un coup d'œil | Friendly Analytics | JENTIS |
|---|---|---|
| HQ | Non indiqué | Vienna, Austria |
| Legal entity | Non indiqué | JENTIS GmbH (FN 529675i) |
| Founded | Non indiqué | 2020 |
| Product type | Non indiqué | Managed server-side data capture / hybrid tag manager |
| Hosting model | Non indiqué | Managed SaaS; EU/EEA by default (IONOS cited in docs) |
| Open source | Non indiqué | No |
| Self-hosted product | Non indiqué | No (managed hosting) |
| Commercial model | Non indiqué | Sales-led SaaS (demo / consultation) |
| Key capabilities | Friendly Analytics | JENTIS |
|---|---|---|
| EU-operated (Austria) | Non indiqué | Oui |
| Server-side tag manager | Non indiqué | Oui |
| EU/EEA hosting (claimed) | Non indiqué | Oui |
| ISO 27001 (claimed) | Non indiqué | Oui |
| Managed SaaS | Non indiqué | Oui |
| Not open source | Non indiqué | Oui |
Friendly Analytics
Suivi sans cookies et sans bannière requise
Friendly Analytics fonctionne sans cookies par défaut, éliminant pop-ups. Setup conforme RGPD et nFADP suisse, évitant chutes conversion liées aux avis intrusifs — études montrent bannières pouvant couper taux jusqu'à 10 %. Adresses IP anonymisées automatiquement ; périodes rétention ajustables pour conformité.
Heatmaps, enregistrements de session et entonnoirs
Outils visuels révèlent interactions : heatmaps montrent clics et scrolls, replays session respectueux confidentialité démontrent parcours, analyse entonnoir identifie abandons conversions ou formulaires. Améliorations UX concrètes sans collecte données personnelles, aidant décisions design et contenu.
Tag manager, tests A/B et suivi e-commerce
Tag manager intégré déploie codes flexiblement. Tests A/B comparent variantes pages ; rapports e-commerce détaillent ventes et paniers ; exports pub alimentent conversions vers APIs Google ou Bing en privé. Rapports custom, vues temps réel et segmentation complètent toolkit pour mesure performance précise.
JENTIS
Hybrid server-side tag management
One container for client- and server-side tags with first-party DNS; migrate data-layer logic and debug from browser hit to server dispatch without running your own sGTM fleet.
Twin Server capture and transforms
Server-side session mirror that can pseudonymize, anonymize, enrich, and time-frame parameters before forwarding—usable as a CNIL-style proxy pattern when configured carefully.
Essential Mode for non-consent traffic
Configurable minimized/anonymized capture when marketing consent is refused so sessions and conversions are not fully invisible—subject to DPO/legal sign-off per jurisdiction.
Synthetic Users for ad activation
Models trained on consented first-party data produce synthetic conversion signals for Google, Meta, TikTok, and other ad APIs; measure impact with holdouts—legal basis is configuration-specific.
Managed EU connectors and raw export
Vendor-maintained connectors across analytics, ads, and MarTech plus raw data export/API-style control; not a self-hosted open-source stack.
| Assurance & compliance | Friendly Analytics | JENTIS |
|---|---|---|
| Independent security / no-logs audit | Non indiqué | Not found No public independent no-logs or third-party security audit PDF located; ISO is the main public assurance claim. |
| ISO 27001 | Non indiqué | Vendor claimed Vendor states ISO 27001 / ISO 27001:2013 certification on site footer and privacy docs; certificate not independently verified in this draft. |
| SOC 2 / SOC 3 | Non indiqué | Not found No public SOC 2/3 report found on marketing or privacy docs. |
| GDPR / EU data protection | Non indiqué | Vendor claimed Austrian controller entity; product marketed as privacy-by-design processor with EU hosting, CMP hooks, and transform functions. Not legal advice—confirm config and DPA. |
| US CLOUD Act exposure (indicative) | Non indiqué | Partial EuropeanStack assessment: AT entity and no known US parent; product hosting claimed EU-only (e.g. IONOS). Residual exposure via customer-chosen US destinations and any non-EU instance option. Not legal advice. |
| Data processing agreement (B2B) | Non indiqué | Vendor claimed Sample DPA via Customer Legal Hub; required for SaaS processing. Confirm signed version and subprocessor annex. |
| EU AI Act | Non indiqué | Not applicable Core product is tag/data capture; Synthetic Users is ML-assisted but product is not marketed as a general-purpose AI system. Revisit if Synthetic Users becomes a primary regulated AI offering. |
| Considerations & known limitations | Friendly Analytics | JENTIS |
|---|---|---|
| Consent modes need legal sign-off | Non indiqué | High Essential Mode and Synthetic Users can re-open measurement when users refuse cookies; legality depends on jurisdiction, configuration, and DPO assessment—not automatic compliance. |
| Downstream US ad/analytics tools | Non indiqué | Medium Even with EU capture, enabling Google/Meta/TikTok connectors can transfer personal data to US providers; use transforms/proxy patterns and transfer tools as required. |
| ISO claimed; limited public audits | Non indiqué | Medium ISO 27001 is vendor-asserted; no independent public security/no-logs audit found. Request certificate, pen-test summaries, and full subprocessor list under NDA if needed. |
| Managed SaaS, not self-host | Non indiqué | Medium No open-source self-host product path; ops simplicity trades for vendor dependency, sales-led pricing, and migration cost if you later leave. |
| Implementation and data-layer effort | Non indiqué | Low Migration from client-side tags still needs DNS, data layer, CMP mapping, and QA—vendor connectors reduce but do not eliminate engineering work. |
Adéquation
Friendly Analytics
Best fit when
Non indiqué
Poor fit when
Non indiqué
JENTIS
Best fit when
- E-commerce and multi-brand sites that lose conversion data to blockers, ITP, and consent drop-off
- Performance marketing teams activating into Google, Meta, TikTok, and other ad APIs from first-party events
- Analytics/DPO pairs that need data-point-level governance, CMP sync, and pseudonymization before third-country tools
- Organizations preferring a managed EU capture layer over self-operated server-side GTM
- Stacks that feed both EU analytics (e.g. Piwik PRO) and global ad platforms from one collection path
Poor fit when
- Teams seeking free, open-source, or fully self-hosted analytics only
- Lightweight privacy page analytics without ad activation or hybrid tag management
- Buyers who cannot run sales-led procurement, data-layer work, and legal review of consent modes
- Use cases that need a full CDP/BI product rather than capture and routing
Consider instead when
When: You primarily need EU privacy-focused web analytics (and optional self-host), not multi-destination ad activation
Consider: Piwik PRO or etracker
JENTIS can still sit in front of Piwik PRO; choose the analytics product when capture is not the bottleneck.
When: You are Google-only and will operate server-side GTM yourself
Consider: Google Tag Manager (server-side) + GA4
Lower cash cost; higher ops burden and different transfer/jurisdiction posture.
When: You need a full customer data platform or enterprise analytics suite
Consider: Adobe Analytics or a dedicated CDP (e.g. Tealium)
JENTIS is capture/routing at the start of the chain, not a CDP replacement.
Open questions for due diligence
Friendly Analytics
Non indiqué
JENTIS
- What is the exact production cloud provider, region, and subprocessor list on the current DPA annex?
- Can the vendor produce a current ISO 27001 certificate and any independent penetration-test summary?
- Has legal counsel approved Essential Mode and Synthetic Users for your markets (ePrivacy/GDPR basis)?
- Which destinations will receive personal data vs pseudonymized/synthetic signals only?
- What SLA, raw data retention, and exit/export terms apply to your tier?