Friendly Analytics vs Piwik PRO

Comparez Friendly Analytics et Piwik PRO sur les capacités, la juridiction, les garanties et l'adéquation pour les acheteurs européens.

Tous deux listés comme alternatives à: Google Analytics, Matomo

Les lignes surlignées diffèrent entre les deux produits.

Friendly Analytics vs Piwik PRO: Aperçu
CaractéristiqueLogo: Friendly AnalyticsFriendly AnalyticsLogo: Piwik PROPiwik PRO
Pays d'origineSwitzerlandPoland
CatégorieWeb AnalyticsWeb Analytics
Open sourceOuiNon
Auto-hébergéOuiNon
Résumé

Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.

Polish privacy-first analytics suite combining web and mobile analytics, tag management, consent management, and real-time data activation for regulated teams.

Tags
analyticsprivacygdprenterprisematomoopen-sourceswitzerlandnfadpself-hosted
analyticsprivacygdprenterprisehipaaconsent-managementtag-managersaasapi

Friendly Analytics

  • Suivi sans cookies et sans bannière requise

    Friendly Analytics fonctionne sans cookies par défaut, éliminant pop-ups. Setup conforme RGPD et nFADP suisse, évitant chutes conversion liées aux avis intrusifs — études montrent bannières pouvant couper taux jusqu'à 10 %. Adresses IP anonymisées automatiquement ; périodes rétention ajustables pour conformité.

  • Heatmaps, enregistrements de session et entonnoirs

    Outils visuels révèlent interactions : heatmaps montrent clics et scrolls, replays session respectueux confidentialité démontrent parcours, analyse entonnoir identifie abandons conversions ou formulaires. Améliorations UX concrètes sans collecte données personnelles, aidant décisions design et contenu.

  • Tag manager, tests A/B et suivi e-commerce

    Tag manager intégré déploie codes flexiblement. Tests A/B comparent variantes pages ; rapports e-commerce détaillent ventes et paniers ; exports pub alimentent conversions vers APIs Google ou Bing en privé. Rapports custom, vues temps réel et segmentation complètent toolkit pour mesure performance précise.

Piwik PRO

  • Analytics Module

    Tracks web, mobile, product, and e-commerce interactions with 100% data fidelity—no sampling or caps. Real-time dashboards show live visitor behavior up to 24 hours back in top plans. Custom funnels, segmentation, and reports reveal drop-offs and paths. E-commerce specifics include revenue attribution and cart abandonment. Integrates with Shopify, BI tools, and Google Ads/Search Console for unified views. A neurorehabilitation hospital reported 40% more patient referrals after optimizing with these insights.

  • Tag Manager

    Deploys and manages tracking tags server-side or client-side, reducing load times and blocking risks. Debug tools verify setups instantly. Supports custom variables, triggers, and consent-linked firing. Streamlines migrations from Google Tag Manager, with templates for popular tools. Finance teams use it for compliant campaign tracking without third-party cookies.

  • Consent Manager

    Built-in CMP (powered by Cookie Information) scans sites, generates banners, and enforces preferences across 140+ regulations. Cookieless tracking continues for opted-out users via first-party methods. Handles data subject requests without code. Public sector users like the Dutch government deploy it for Digital Omnibus alignment, ensuring legitimate interest for analytics without blanket consent.

  • Data Activation

    Acts as a lightweight CDP, building profiles from behavioral events for real-time personalization. Sends segments to ad platforms, triggers emails, or shows on-site messages—like nudges for pricing page abandoners. Limits scale with plans (300 to unlimited profiles monthly). An energy provider cut customer journey steps using these activations.