Les taux de consentement aux bannières cookies tournent souvent autour de 25 %. Les outils comme Google Analytics présentent alors d'importantes lacunes dues aux blocages navigateur sur iOS et Safari, et à la dépendance aux estimations. SEAL Metrics, plateforme développée à Barcelone, en Espagne, contourne ces problèmes. Elle capture l'intégralité des données utilisateur — sources de trafic, revenus, conversions et retour sur dépenses publicitaires (ROAS) — sans cookies ni permission utilisateur. Lancée en 2021 par Rafael Jimenez, l'entreprise cible le virage vers des règles de confidentialité plus strictes en Europe. Les marketeurs en e-commerce et autres secteurs obtiennent des insights temps réel fiables, sans données modélisées ni obstacles de consentement. Cette configuration aide à trancher les débats sur les métriques en interne et soutient des décisions basées sur des images complètes.
SEAL Metrics
Spanish cookieless web analytics for European eCommerce: first-party capture, Dublin EU storage, last-click revenue and ROAS without consent-dependent tags.
This entry was drafted from publicly available information and still needs human review before treating it as final due-diligence guidance.
Key capabilities
SEAL Metrics logs every visit without storing cookies or prompting banners. It identifies sources, devices, and behaviors in real time. This yields complete data sets, unlike tools hampered by consent refusals or ad blockers. Businesses see exact traffic volumes and patterns for better channel optimization.
The platform ties sales directly to marketing efforts. Dashboards show revenue evolution, conversions broken down by campaign or term, and ROAS calculations. No estimates involved—every transaction links back to its origin. This clarity aids budget shifts and proves campaign value.
Users access funnel analysis from entry to purchase, plus customer reports on repeat visits and micro-actions. Real-time updates spot drop-offs or successes early. Combined with acquisition details, it forms a single reference point to cut internal disagreements on performance.
Questions Fréquemment Posées
No free tier is available. Plans start around 9€ per month for limited pageviews (e.g., 50,000). Check the website for current pricing and trials.
Yes. It uses privacy-by-design with no cookies, consent needs, or personal data storage beyond aggregates. Compliant with GDPR and AEPD 2024 guidelines.
- Similarweb: Traffic estimates, less precise on own-site revenue.
- Fullstory: Session replays, cookie-reliant.
- Heap: Auto-tracking, faces consent and browser limits.