etracker vs fusedeck®

Vergelijk etracker en fusedeck® op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.

Beide vermeld als alternatief voor: Google Analytics, Matomo

Gemarkeerde rijen verschillen tussen de twee producten.

etracker vs fusedeck®: Overzicht
KenmerkLogo: etrackeretrackerLogo: fusedeck®fusedeck®
Land van herkomstGermanySwitzerland
CategorieWeb AnalyticsWeb Analytics
Open sourceNeeNee
Self-hostedNeeNee
Samenvatting

German SaaS web and marketing analytics from JustRelate: cookieless default tracking, integrated tag/consent management, e-commerce and ad conversion sync on EU-hosted servers.

Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks.

Tags
analyticscookielessprivacysaasgdprmarketing-analyticsconsent-managemente-commerce
analyticscookielessprivacysaasserver-side-trackingtag-manageractivation

etracker

  • Interactive Dashboard and Reports

    The dashboard provides KPI overviews like visits, conversions, and bounce rates, segmented by device, location, or source. Users drill down dynamically across dimensions such as pages, campaigns, or custom segments. Reports export to CSV, PDF, or BI tools like Power BI. Near-real-time updates (under 30 minutes) help monitor live performance.

  • Onsite and UX Analysis

    Track user paths, scroll depths via scrollmaps projected on pages, and form interactions. Scroll reports segment by device or origin, showing engagement like time spent or exit points. Content analysis covers popular pages, internal searches, and downloads, revealing optimization opportunities without code changes.

  • E-Commerce and Marketing Tracking

    For stores, it measures funnels from product views to purchases, including carts, vouchers, and abandoned baskets at item level. Marketing tools handle UTM parameters, multi-attribution models, and server-side uploads to Google Ads, Meta, TikTok, and Microsoft Ads. Live journeys replay sessions in real time.

fusedeck®

  • Track: Consent-Free Data Collection

    The Track workflow handles server-side event tracking without cookies or persistent IDs. It covers standard metrics like sessions and bounces, plus custom events such as video plays or downloads. User identity management links sessions across devices using first-party signals. Raw data exports allow full control. Benefits include complete traffic capture—unlike client-side tools that lose 20-40% to blockers—and automatic GDPR compliance, with all processing in the EU. Setup takes minutes via JavaScript snippet.

  • Analyse: Reports and Dashboards

    Analyse provides pre-built reports on traffic sources, conversions, and user paths. A custom report builder lets users filter by dimensions like device or referrer. Dashboards visualize trends, with shareable links for teams. API access and integrations like Google Looker Studio enable deeper queries. Custom event data breaks down interactions granularly. Teams save time on setup, focusing on insights; one tourism client used it to map visitor journeys without sampling errors common in tools like Google Analytics.

  • Activate: On-Site Optimization Tools

    Activate turns data into actions with user scoring based on behavior, triggering modals, popups, or A/B tests. Dynamic content swaps elements like banners by traffic source. Server-side transfers send data to ad platforms including Meta, LinkedIn, TikTok, or CRMs via API hooks. No client-side scripts run, preserving privacy. Ivoclar, a dental firm, migrated from GA4 here to boost form submissions through targeted prompts, lifting overall conversions.