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Logo: fusedeck®

fusedeck®

Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks.

analyticscookielessserver-side-trackingprivacytag-manageractivationsaas
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Ovomaltine, een Zwitsers merk, registreerde 70% meer datapunten met behulp van fusedeck® vergeleken met traditionele tracking-opstellingen met volledige cookies. Dit resultaat kwam tijdens een directe vergelijking van cookieloze versus op cookies gebaseerde methoden. Het in Zwitserland ontwikkelde platform pakt de dalende toestemmingspercentages en browserbeperkingen aan, zoals Apple's Intelligent Tracking Prevention, dat sinds 2017 cookies van derden beperkt.

fusedeck® voert tracking aan de serverzijde uit om alle websitebezoeken te registreren zonder cookies of identificatiegegevens op gebruikersapparaten op te slaan. Het is gebouwd door Capture Media AG in Zürich en zorgt voor naleving van de AVG- en ePrivacy-regels in heel Europa. Bedrijven behouden het volledige eigendom van hun geanonimiseerde gegevens, opgeslagen op servers in Oostenrijk. Er zijn geen toestemmingsbanners nodig, waardoor het opzetten van de site wordt vereenvoudigd en de gebruikerservaring wordt verbeterd. Ruim 300 klanten hebben het gebruikt om meer dan 1.700 marketingcampagnes af te handelen, van e-commerce tot toeristische promoties.

Key capabilities

The Track workflow handles server-side event tracking without cookies or persistent IDs. It covers standard metrics like sessions and bounces, plus custom events such as video plays or downloads. User identity management links sessions across devices using first-party signals. Raw data exports allow full control. Benefits include complete traffic capture—unlike client-side tools that lose 20-40% to blockers—and automatic GDPR compliance, with all processing in the EU. Setup takes minutes via JavaScript snippet.

Analyse provides pre-built reports on traffic sources, conversions, and user paths. A custom report builder lets users filter by dimensions like device or referrer. Dashboards visualize trends, with shareable links for teams. API access and integrations like Google Looker Studio enable deeper queries. Custom event data breaks down interactions granularly. Teams save time on setup, focusing on insights; one tourism client used it to map visitor journeys without sampling errors common in tools like Google Analytics.

Activate turns data into actions with user scoring based on behavior, triggering modals, popups, or A/B tests. Dynamic content swaps elements like banners by traffic source. Server-side transfers send data to ad platforms including Meta, LinkedIn, TikTok, or CRMs via API hooks. No client-side scripts run, preserving privacy. Ivoclar, a dental firm, migrated from GA4 here to boost form submissions through targeted prompts, lifting overall conversions.

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Veelgestelde Vragen

No free tier exists. Plans start at CHF 475 per month for the shared stack (2.5 million rows included), scaling to CHF 1,900 for owned dedicated stacks (50 million rows). Demos and webinars are free; support is hourly at CHF 180.

Switzerland - Switzerland

Yes. It uses cookieless server-side tracking with no persistent identifiers, anonymized EU-stored data (Austria), and full customer ownership. Compliant with GDPR and ePrivacy Directive out of the box—no consent needed.

  • Matomo: Open-source, self-hosted; flexible but needs IT setup and often cookies/consent.
  • Plausible: Lightweight, privacy-first; simple metrics, no advanced activation.
  • Fathom Analytics: Easy cookieless tracking; basic reports, lacks scoring or integrations depth.