Friendly Analytics vs nilly

Vergelijk Friendly Analytics en nilly op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.

Beide vermeld als alternatief voor: Fathom Analytics, Google Analytics

Gemarkeerde rijen verschillen tussen de twee producten.

Friendly Analytics vs nilly: Overzicht
KenmerkLogo: Friendly AnalyticsFriendly AnalyticsLogo: nillynilly
Land van herkomstSwitzerlandSwitzerland
CategorieWeb AnalyticsWeb Analytics
Open sourceJaNee
Self-hostedJaNee
Samenvatting

Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.

Swiss privacy-first web analytics (Lyo GmbH): cookieless, sub-1kB tracking with realtime dashboards, city-level geo, custom events, unlimited sites, and a REST API as a lightweight Google Analytics alternative.

Tags
analyticsprivacygdprmatomoopen-sourceswitzerlandnfadpenterpriseself-hosted
analyticsprivacygdprcookie-freeswisssaasapi

Friendly Analytics

  • Cookieless Tracking and No Banner Requirement

    Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.

  • Heatmaps, Session Recordings, and Funnels

    Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.

  • Tag Manager, A/B Testing, and E-Commerce Tracking

    A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.

nilly

  • Real-Time Visitor Insights

    Spot live visitors as they arrive. Dashboards update instantly, showing current traffic alongside historical trends. This helps site owners react quickly to spikes or issues, without delays common in heavier tools.

  • Comprehensive Dashboards

    Break down behavior (top pages), acquisitions (referrers), geography (continents to cities), and technology (devices, browsers, OS). Custom events track specific actions like form submits or button clicks, with conversion rates. All data exports to CSV for further analysis.

  • Ultra-Lightweight and Compliant Tracking

    The script is under 1kB—far smaller than competitors like Matomo (62kB)—avoiding site slowdowns and boosting SEO. No cookies, IPs, or fingerprinting means inherent compliance, eliminating cookie banners. Adblockers don't block it either, capturing full traffic.