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Friendly Analytics

Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.

Open sourceSelf-hosted
analyticsmatomoprivacyopen-sourceswitzerlandgdprnfadpenterpriseself-hosted
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Meer dan 190 organisaties, van Zwitserse overheidskantoren tot banken en het MKB, vertrouwen op Friendly Analytics voor inzichten in het webverkeer. Deze service, die volledig in Zwitserland wordt gehost, komt tegemoet aan de zorgen over gegevensprivacy die velen hebben verdreven van tools als Google Analytics. Het is gelanceerd als een gehoste versie van het open-source Matomo-platform en vermijdt standaard cookies, waardoor de behoefte aan toestemmingsbanners wordt omzeild die het aantal siteconversies kunnen verminderen. Gegevens blijven onder controle van de gebruiker, zonder hiaten in sampling of advertentieblokkering, op ISO 27001- en 9001-gecertificeerde servers. Het Zwitserse bedrijf Friendly LLC heeft het ontwikkeld om aan strikte Europese normen te voldoen en biedt functies van heatmaps tot het volgen van e-commerce zonder de naleving in gevaar te brengen.

Key capabilities

Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.

Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.

A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.

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Veelgestelde Vragen

No free tier exists; plans start at 59 CHF/month for Essential (100,000 hits, one site). Professional at 129 CHF handles higher volumes, Enterprise from 999 CHF adds customs. A 30-day money-back guarantee covers trials.

Yes, it meets GDPR, nFADP, and similar standards via cookieless defaults, IP anonymization, and Swiss/EU hosting. Custom DPAs available; no third-party data sharing.

  • Google Analytics: Free but samples data, requires banners, U.S.-hosted with privacy risks.
  • Matomo: Open-source base; self-host for control or pay Friendly for managed service with extras.
  • Plausible Analytics: Simple, lightweight, EU-hosted; fewer enterprise features like funnels or A/B testing.