Friendly Analytics vs Plausible Analytics

Vergelijk Friendly Analytics en Plausible Analytics op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.

Beide vermeld als alternatief voor: Fathom Analytics, Google Analytics, Matomo

Friendly Analytics

Switzerland· Web Analytics

Estonia· Web Analytics

Gemarkeerde rijen verschillen tussen de twee producten.

Friendly Analytics vs Plausible Analytics: Overzicht
Kenmerk	Friendly Analytics	Plausible Analytics
Land van herkomst	Switzerland	Estonia
Categorie	Web Analytics	Web Analytics
Open source	Ja	Ja
Self-hosted	Ja	Ja
Samenvatting	Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.	Estonian open-source, cookieless web analytics (AGPLv3): lightweight script, EU-owned hosting on Hetzner/UpCloud/Bunny, managed Cloud plus self-hosted Community Edition.
Tags	analytics privacy open-source gdpr self-hosted matomo switzerland nfadp enterprise	analytics privacy open-source gdpr self-hosted web-analytics cookieless saas estonia google-analytics-alternative

Cookieless Tracking and No Banner Requirement
Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.
Heatmaps, Session Recordings, and Funnels
Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.
Tag Manager, A/B Testing, and E-Commerce Tracking
A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.

Cookievrij privacy-tracking
Geen PII/cookies — geaggregeerde EU-data. Voordelen: direct AVG-conform zonder consent, bezoekersvertrouwen, geen boetes.
Lichtgewicht, snel script
75× kleiner dan GA, realtime dashboard. Verbetert SEO/snelheid, lage CO₂-voetafdruk — bruikbare inzichten eenvoudig.
Geavanceerde inzichten en integraties
Doelen/funnels/omzet/segmenten; GSC/WordPress. Diepe analyse zonder complexiteit.