Friendly Analytics vs SEAL Metrics

Vergelijk Friendly Analytics en SEAL Metrics op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.

Beide vermeld als alternatief voor: Google Analytics

Gemarkeerde rijen verschillen tussen de twee producten.

Friendly Analytics vs SEAL Metrics: Overzicht
KenmerkLogo: Friendly AnalyticsFriendly AnalyticsLogo: SEAL MetricsSEAL Metrics
Land van herkomstSwitzerlandSpain
CategorieWeb AnalyticsWeb Analytics
Open sourceJaNee
Self-hostedJaNee
Samenvatting

Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.

Spanish cookieless web analytics for European eCommerce: first-party capture, Dublin EU storage, last-click revenue and ROAS without consent-dependent tags.

Tags
analyticsprivacygdprmatomoopen-sourceswitzerlandnfadpenterpriseself-hosted
analyticsprivacygdprcookielessecommerceattributionsaas

Friendly Analytics

  • Cookieless Tracking and No Banner Requirement

    Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.

  • Heatmaps, Session Recordings, and Funnels

    Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.

  • Tag Manager, A/B Testing, and E-Commerce Tracking

    A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.

SEAL Metrics

  • Cookieless Traffic Tracking

    SEAL Metrics logs every visit without storing cookies or prompting banners. It identifies sources, devices, and behaviors in real time. This yields complete data sets, unlike tools hampered by consent refusals or ad blockers. Businesses see exact traffic volumes and patterns for better channel optimization.

  • Revenue Attribution and ROAS

    The platform ties sales directly to marketing efforts. Dashboards show revenue evolution, conversions broken down by campaign or term, and ROAS calculations. No estimates involved—every transaction links back to its origin. This clarity aids budget shifts and proves campaign value.

  • Sales Funnel and Customer Insights

    Users access funnel analysis from entry to purchase, plus customer reports on repeat visits and micro-actions. Real-time updates spot drop-offs or successes early. Combined with acquisition details, it forms a single reference point to cut internal disagreements on performance.