Friendly Analytics
Switzerland· Web Analytics
Vergelijk Friendly Analytics en Sitesights op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.
Beide vermeld als alternatief voor: Fathom Analytics, Google Analytics, Hotjar, Matomo
Switzerland· Web Analytics
Germany· Web Analytics
Gemarkeerde rijen verschillen tussen de twee producten.
| Kenmerk | ||
|---|---|---|
| Land van herkomst | ||
| Categorie | Web Analytics | Web Analytics |
| Open source | Ja | Nee |
| Self-hosted | Ja | Nee |
| Samenvatting | Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options. | German cookieless web analytics SaaS with real-time dashboards, events, funnels, and server-side APIs. Operated by Drude, Grossert GbR; product data claimed on Hetzner in Germany. |
| Tags |
Cookieless Tracking and No Banner Requirement
Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.
Heatmaps, Session Recordings, and Funnels
Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.
Tag Manager, A/B Testing, and E-Commerce Tracking
A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.
Real-Time Dashboards
Sitesights displays key metrics like visits, bounce rates, and sources instantly. Filters by device, location, or referrer help spot trends. This setup lets users check performance without delays, aiding quick fixes for traffic drops or campaign checks. No setup complexity; data appears seconds after integration. (62 words)
Event and Goal Tracking
Track custom events like sign-ups or purchases through a robust API. Server-side options bypass ad blockers. View events in lists with dimensions for campaigns or KPIs. This granularity reveals what's converting, without personal data collection. Integrates easily for e-commerce or apps. (54 words)
Page Flow and Funnels
Visualize user paths from entry to exit, highlighting drop-offs. Build custom funnels for specific journeys, like checkout flows. Compare sources or troubleshoot issues. These tools expose navigation patterns, informing redesigns to lift retention. (46 words)