Friendly Analytics vs Stormly

Vergelijk Friendly Analytics en Stormly op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.

Beide vermeld als alternatief voor: Google Analytics

Friendly Analytics

Switzerland· Web Analytics

Netherlands· Web Analytics

Gemarkeerde rijen verschillen tussen de twee producten.

Friendly Analytics vs Stormly: Overzicht
Kenmerk	Friendly Analytics	Stormly
Land van herkomst	Switzerland	Netherlands
Categorie	Web Analytics	Web Analytics
Open source	Ja	Nee
Self-hosted	Ja	Nee
Samenvatting	Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.	Dutch SaaS product analytics for e-commerce teams: SKU-aware reports, AI-assisted anomaly and root-cause insights, and Shopify/Adobe Commerce/Segment/GTM-oriented connections under Monon B.V. (Amsterdam).
Tags	analytics gdpr matomo privacy open-source switzerland nfadp enterprise self-hosted	analytics gdpr e-commerce product-analytics ai shopify

Cookieless Tracking and No Banner Requirement
Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.
Heatmaps, Session Recordings, and Funnels
Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.
Tag Manager, A/B Testing, and E-Commerce Tracking
A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.

AI Agent for Automated Insights
Stormly's AI agent scans data for trends, anomalies, and issues like conversion drops or product spikes. It generates plain-language summaries with recommendations, delivered via email daily or weekly. Users get explanations like "why conversions fell on mobile" or "what caused returns in Region X," plus next steps. This cuts digging time, with 2 AI credits in the free trial.
Pre-Built E-Commerce Reports
A library of SKU-aware reports addresses common queries: New Arrivals flags underperformers early; Unviewed & Unsold alerts on fading products; Aha Moment pinpoints purchase predictors. Filters by brand, category, channel allow period comparisons. Dashboards support collaboration, notes, and teammate tags. Custom builds fill gaps without added fees.
Seamless Data Integrations
Connect in minutes to Shopify (events and product feed), Adobe Commerce via plugin, Google Tag Manager with tags, or CDPs like Segment. Behavioral filters handle complex paths, e.g., add-to-carts within 7 days of multi-product views. Supports APIs for React, Vue, and server-side. EU data residency ensures compliance from day one.