Friendly Analytics
Switzerland· Web Analytics
Vergelijk Friendly Analytics en TelemetryDeck op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.
Beide vermeld als alternatief voor: Matomo
Switzerland· Web Analytics
Germany· Web Analytics
Gemarkeerde rijen verschillen tussen de twee producten.
| Kenmerk | ||
|---|---|---|
| Land van herkomst | ||
| Categorie | Web Analytics | Web Analytics |
| Open source | Ja | Nee |
| Self-hosted | Ja | Nee |
| Samenvatting | Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options. | German privacy-first app analytics SaaS: lightweight multi-platform SDKs, on-device double-hash anonymization, cookieless signals, and managed dashboards for mobile, desktop, and web products. |
| Tags |
Cookieless Tracking and No Banner Requirement
Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.
Heatmaps, Session Recordings, and Funnels
Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.
Tag Manager, A/B Testing, and E-Commerce Tracking
A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.
Ultra-Quick Setup and Broad Platform Support
Integration takes less than four minutes. Developers add an SDK line to their code—no servers to manage. Support spans iOS, macOS, visionOS, Android, React Native, Flutter, and web frameworks like JavaScript and Vue. This reduces barriers for cross-platform teams tracking usage across devices.
Custom Insights via Query Editor and TQL
A visual query editor pairs with TelemetryDeck Query Language for tailored reports. Users build dashboards for specific needs, beyond standard metrics. Pre-made views for DAU/MAU, crashes, and revenue provide immediate value, while custom queries reveal deeper patterns in user flows.
Privacy Through On-Device Anonymization
Double-hashing happens client-side, stripping identifiers before data leaves the device. No cookies, IP logging, or personal data storage. This sidesteps GDPR consent requirements, App Store labels, and similar rules under CCPA or PECR, simplifying compliance for global apps.
Advanced Analytics Tools
Funnels map user journeys, A/B tests compare variants, and retention charts track cohort engagement. Custom events capture unique actions, with automatic metadata like device models enriching signals. These help pinpoint drop-offs, optimize onboarding, and measure revenue impact.