Friendly Analytics vs Wide Angle Analytics

Vergelijk Friendly Analytics en Wide Angle Analytics op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.

Beide vermeld als alternatief voor: Fathom Analytics, Google Analytics, Matomo

Gemarkeerde rijen verschillen tussen de twee producten.

Friendly Analytics vs Wide Angle Analytics: Overzicht
KenmerkLogo: Friendly AnalyticsFriendly AnalyticsLogo: Wide Angle AnalyticsWide Angle Analytics
Land van herkomstSwitzerlandGermany
CategorieWeb AnalyticsWeb Analytics
Open sourceJaNee
Self-hostedJaNee
Samenvatting

Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.

German cookieless-by-default web analytics SaaS (Input Objects GmbH, OVHcloud FR/DE). Product announced for discontinuation end of August 2026—prefer living EU peers for new deployments.

Tags
analyticsprivacygdprmatomoopen-sourceswitzerlandnfadpenterpriseself-hosted
analyticsprivacygdprweb-analyticscookielesssaasgermanygoogle-analytics-alternativeend-of-life

Friendly Analytics

  • Cookieless Tracking and No Banner Requirement

    Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.

  • Heatmaps, Session Recordings, and Funnels

    Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.

  • Tag Manager, A/B Testing, and E-Commerce Tracking

    A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.

Wide Angle Analytics

  • Cookie-Free Tracking

    Wide Angle captures traffic from ad blocker users, who make up to 50% of visitors on some sites. Temporary identifiers expire daily, avoiding cookie consent prompts. This results in higher data completeness across devices and browsers, including entry/exit pages and user journeys.

  • GDPR Compliance and EU Data Hosting

    Data stays in Europe with automatic IP anonymization and no personal identifiers stored by default. The Berlin-based team adheres to EU laws, offering data processing agreements (DPAs). No third-party access means full user control over analytics.

  • Intuitive Dashboards and Integrations

    Real-time charts filter by date, source, or device without SQL queries. Share reports with teams via links. One-click plugins work for WordPress, Wix, Squarespace, Webflow, Ghost, Nuxt, and Vue.js. Custom events and goals track conversions simply.