fusedeck® vs Publytics

Vergelijk fusedeck® en Publytics op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.

Beide vermeld als alternatief voor: Fathom Analytics, Google Analytics, Matomo

Gemarkeerde rijen verschillen tussen de twee producten.

fusedeck® vs Publytics: Overzicht
KenmerkLogo: fusedeck®fusedeck®Logo: PublyticsPublytics
Land van herkomstSwitzerlandItaly
CategorieWeb AnalyticsWeb Analytics
Open sourceNeeNee
Self-hostedNeeNee
Samenvatting

Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks.

Cookieless web analytics SaaS for digital publishers: unsampled real-time and historical metrics, multi-site Network views, GA import, and EU-hosted measurement from an Italian company.

Tags
cookielessprivacyanalyticsserver-side-trackingtag-manageractivationsaas
cookielessprivacyweb-analyticspublishersgdprreal-time

fusedeck®

  • Track: Consent-Free Data Collection

    The Track workflow handles server-side event tracking without cookies or persistent IDs. It covers standard metrics like sessions and bounces, plus custom events such as video plays or downloads. User identity management links sessions across devices using first-party signals. Raw data exports allow full control. Benefits include complete traffic capture—unlike client-side tools that lose 20-40% to blockers—and automatic GDPR compliance, with all processing in the EU. Setup takes minutes via JavaScript snippet.

  • Analyse: Reports and Dashboards

    Analyse provides pre-built reports on traffic sources, conversions, and user paths. A custom report builder lets users filter by dimensions like device or referrer. Dashboards visualize trends, with shareable links for teams. API access and integrations like Google Looker Studio enable deeper queries. Custom event data breaks down interactions granularly. Teams save time on setup, focusing on insights; one tourism client used it to map visitor journeys without sampling errors common in tools like Google Analytics.

  • Activate: On-Site Optimization Tools

    Activate turns data into actions with user scoring based on behavior, triggering modals, popups, or A/B tests. Dynamic content swaps elements like banners by traffic source. Server-side transfers send data to ad platforms including Meta, LinkedIn, TikTok, or CRMs via API hooks. No client-side scripts run, preserving privacy. Ivoclar, a dental firm, migrated from GA4 here to boost form submissions through targeted prompts, lifting overall conversions.

Publytics

  • Real-Time Monitoring

    Publytics shows live pageviews, unique visitors, and top pages minute-by-minute, with options for 1-, 5-, or 30-minute spans. No sampling ensures exact counts, unlike GA4's estimates. Publishers spot traffic spikes from social shares or breaking news instantly, aiding quick editorial responses.

  • Customizable Dashboards and Reports

    Users build reports with standard or custom metrics like author tags or categories. Filter tables via a query builder for SQL-like precision. Export as PDF or CSV without limits. Multi-site networks combine data from up to 20 sites (Business plan), revealing group trends.

  • Historical Data Import and Long-Term Storage

    Pull in GA4 or other data to maintain continuity. Plans retain 5-10 years or unlimited history. Compare periods, track growth over decades, and analyze geographies down to cities. Custom events track CTAs, while UTM parameters monitor campaigns.