Insights
Austria· Web Analytics
Vergelijk Insights en nilly op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.
Beide vermeld als alternatief voor: Fathom Analytics, Google Analytics
Gemarkeerde rijen verschillen tussen de twee producten.
| Kenmerk | ||
|---|---|---|
| Land van herkomst | ||
| Categorie | Web Analytics | Web Analytics |
| Open source | Ja | Nee |
| Self-hosted | Nee | Nee |
| Samenvatting | Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase). | Swiss privacy-first web analytics (Lyo GmbH): cookieless, sub-1kB tracking with realtime dashboards, city-level geo, custom events, unlimited sites, and a REST API as a lightweight Google Analytics alternative. |
| Tags |
Cookie-Free Tracking
Insights requires no cookies, eliminating the need for intrusive consent banners that can deter up to 20% of visitors from engaging further. Page views log automatically, capturing basics like visit duration and exit pages, all anonymized. This keeps sites faster and user-friendly while providing actionable data. (62 words)
Custom Event and User Flow Tracking
Developers can track interactions precisely: form submissions, video plays, scrolls past thresholds. The Insights.js library enables flexible event payloads, building detailed user journeys. Unlike basic privacy tools, it handles complex web apps, showing sequences from landing to conversion without personal identifiers. Documentation includes code samples for common setups. (68 words)
Built-In GDPR Compliance
No IP storage, no personal data retention—Insights sidesteps common pitfalls that led to fines against Google Analytics users. It complies with GDPR, CCPA and PECR out of the box. Transparency reports detail exact data points collected, and Firebase sub-processors handle only anonymized loads. European hosting via Austrian firm ensures data stays in compliant jurisdictions. (72 words)
Lightweight and Transparent Code
The script loads under 10KB gzipped, outperforming bulkier rivals. Full event tracking remains performant even on low-end devices. Source code for the client-side tracker is public on GitHub, allowing audits. Pricing transparency matches: flat monthly rates based on event volume, cancellable anytime without overages. (58 words)
Real-Time Visitor Insights
Spot live visitors as they arrive. Dashboards update instantly, showing current traffic alongside historical trends. This helps site owners react quickly to spikes or issues, without delays common in heavier tools.
Comprehensive Dashboards
Break down behavior (top pages), acquisitions (referrers), geography (continents to cities), and technology (devices, browsers, OS). Custom events track specific actions like form submits or button clicks, with conversion rates. All data exports to CSV for further analysis.
Ultra-Lightweight and Compliant Tracking
The script is under 1kB—far smaller than competitors like Matomo (62kB)—avoiding site slowdowns and boosting SEO. No cookies, IPs, or fingerprinting means inherent compliance, eliminating cookie banners. Adblockers don't block it either, capturing full traffic.