Europese toezichthouders hebben sinds 2018 meer dan 1.000 AVG-boetes opgelegd, waarbij veel websites zich richten op de standaardinstellingen van Google Analytics vanwege het loggen van IP-adressen en het gebruik van cookies. Voor site-eigenaren die op hun hoede zijn voor dergelijke risico's, biedt Insights een in Oostenrijk ontwikkeld alternatief. Deze tool is gelanceerd door twee freelance-ontwikkelaars en houdt websitestatistieken bij, terwijl het verzamelen van persoonlijke gegevens volledig wordt vermeden. Geen cookies betekent geen toestemmingsbanners en alle gegevens blijven geanonimiseerd. Insights, gehost door Unsourced Digital OG, is geschikt voor ontwikkelaars die gedetailleerde inzichten nodig hebben (paginaweergaven, bouncepercentages, aangepaste gebeurtenissen) zonder privacyvalkuilen. Het is open-source aan de JavaScript-kant en schaalt van gratis niveaus voor kleine projecten tot betaalde abonnementen voor groter verkeer. (168 woorden)
Insights
Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase).
This entry was drafted from publicly available information and still needs human review before treating it as final due-diligence guidance.
Key capabilities
Insights requires no cookies, eliminating the need for intrusive consent banners that can deter up to 20% of visitors from engaging further. Page views log automatically, capturing basics like visit duration and exit pages, all anonymized. This keeps sites faster and user-friendly while providing actionable data. (62 words)
Developers can track interactions precisely: form submissions, video plays, scrolls past thresholds. The Insights.js library enables flexible event payloads, building detailed user journeys. Unlike basic privacy tools, it handles complex web apps, showing sequences from landing to conversion without personal identifiers. Documentation includes code samples for common setups. (68 words)
No IP storage, no personal data retention—Insights sidesteps common pitfalls that led to fines against Google Analytics users. It complies with GDPR, CCPA and PECR out of the box. Transparency reports detail exact data points collected, and Firebase sub-processors handle only anonymized loads. European hosting via Austrian firm ensures data stays in compliant jurisdictions. (72 words)
The script loads under 10KB gzipped, outperforming bulkier rivals. Full event tracking remains performant even on low-end devices. Source code for the client-side tracker is public on GitHub, allowing audits. Pricing transparency matches: flat monthly rates based on event volume, cancellable anytime without overages. (58 words)
Veelgestelde Vragen
Yes, a developer tier supports up to 3,000 page views or events monthly at no cost, no credit card required. Paid plans start at $12 for 100,000 events, scaling predictably.
Yes. It collects no personal data—no cookies, no stored IPs, hashed temporarily only. Fully anonymized, no consent banners needed. Complies with GDPR, CCPA and PECR; uses EU-based processing.
- Google Analytics: Free but privacy-heavy; requires tweaks for EU use.
- Plausible.io: Simple, lightweight; lacks full event support.
- Umami: Open-source, self-hosted; no managed service.
- Fathom Analytics: Paid privacy focus; higher starting price, no custom events like Insights.