Insights vs Offen Fair Web Analytics

Vergelijk Insights en Offen Fair Web Analytics op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.

Beide vermeld als alternatief voor: Fathom Analytics, Google Analytics, Matomo

Gemarkeerde rijen verschillen tussen de twee producten.

Insights vs Offen Fair Web Analytics: Overzicht
KenmerkLogo: InsightsInsightsLogo: Offen Fair Web AnalyticsOffen Fair Web Analytics
Land van herkomstAustriaGermany
CategorieWeb AnalyticsWeb Analytics
Open sourceJaJa
Self-hostedNeeJa
Samenvatting

Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase).

Open-source, self-hosted web analytics with opt-in consent, browser-side end-to-end encryption, and a shared Auditorium so visitors can see and control their own usage data.

Tags

Insights

  • Cookie-Free Tracking

    Insights requires no cookies, eliminating the need for intrusive consent banners that can deter up to 20% of visitors from engaging further. Page views log automatically, capturing basics like visit duration and exit pages, all anonymized. This keeps sites faster and user-friendly while providing actionable data. (62 words)

  • Custom Event and User Flow Tracking

    Developers can track interactions precisely: form submissions, video plays, scrolls past thresholds. The Insights.js library enables flexible event payloads, building detailed user journeys. Unlike basic privacy tools, it handles complex web apps, showing sequences from landing to conversion without personal identifiers. Documentation includes code samples for common setups. (68 words)

  • Built-In GDPR Compliance

    No IP storage, no personal data retention—Insights sidesteps common pitfalls that led to fines against Google Analytics users. It complies with GDPR, CCPA and PECR out of the box. Transparency reports detail exact data points collected, and Firebase sub-processors handle only anonymized loads. European hosting via Austrian firm ensures data stays in compliant jurisdictions. (72 words)

  • Lightweight and Transparent Code

    The script loads under 10KB gzipped, outperforming bulkier rivals. Full event tracking remains performant even on low-end devices. Source code for the client-side tracker is public on GitHub, allowing audits. Pricing transparency matches: flat monthly rates based on event volume, cancellable anytime without overages. (58 words)

Offen Fair Web Analytics

  • Self-Hosted Deployment with Minimal Overhead

    Offen installs via a single binary or Docker image, requiring basic server resources. Operators embed a script to track pages across sites. No complex setup—configuration happens through environment variables. This keeps data on-premises, aiding compliance and reducing latency. Supports subdomains and team sharing for enterprises managing multiple properties.

  • User-Controlled Data Access via Auditorium

    Users enter the Auditorium with a first-party cookie to view their metrics: unique sessions, top pages visited. Explanations clarify each stat's meaning and privacy impact. Opt-out or data deletion is instant. Operators see aggregates like real-time page views, unique users, without personal identifiers. End-to-end encryption prevents server access to raw data.

  • Essential Metrics and Filtering Options

    Track page views, unique users/sessions, top pages, weekly retention. Filter by URL patterns, location, referrer, UTM parameters, landing, or exit pages. Real-time updates and visualizations help optimize content. No bloat—focuses on actionable insights without invasive profiling.

  • Customizable Consent and Multilingual Support

    The consent banner adjusts for color, shape, and fonts. Displays in users' preferred language from six options. Developers extend via open-source contributions. Comprehensive docs cover monitoring, UTM tagging, and troubleshooting.