Insights vs Plausible Analytics

Vergelijk Insights en Plausible Analytics op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.

Beide vermeld als alternatief voor: Fathom Analytics, Google Analytics, Matomo

Gemarkeerde rijen verschillen tussen de twee producten.

Insights vs Plausible Analytics: Overzicht
KenmerkLogo: InsightsInsightsLogo: Plausible AnalyticsPlausible Analytics
Land van herkomstAustriaEstonia
CategorieWeb AnalyticsWeb Analytics
Open sourceJaJa
Self-hostedNeeJa
Samenvatting

Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase).

Estonian open-source, cookieless web analytics (AGPLv3): lightweight script, EU-owned hosting on Hetzner/UpCloud/Bunny, managed Cloud plus self-hosted Community Edition.

Tags
analyticsprivacygdpropen-sourcecookie-freefirebase
analyticsprivacygdpropen-sourceweb-analyticscookielesssaasself-hostedestoniagoogle-analytics-alternative

Insights

  • Cookie-Free Tracking

    Insights requires no cookies, eliminating the need for intrusive consent banners that can deter up to 20% of visitors from engaging further. Page views log automatically, capturing basics like visit duration and exit pages, all anonymized. This keeps sites faster and user-friendly while providing actionable data. (62 words)

  • Custom Event and User Flow Tracking

    Developers can track interactions precisely: form submissions, video plays, scrolls past thresholds. The Insights.js library enables flexible event payloads, building detailed user journeys. Unlike basic privacy tools, it handles complex web apps, showing sequences from landing to conversion without personal identifiers. Documentation includes code samples for common setups. (68 words)

  • Built-In GDPR Compliance

    No IP storage, no personal data retention—Insights sidesteps common pitfalls that led to fines against Google Analytics users. It complies with GDPR, CCPA and PECR out of the box. Transparency reports detail exact data points collected, and Firebase sub-processors handle only anonymized loads. European hosting via Austrian firm ensures data stays in compliant jurisdictions. (72 words)

  • Lightweight and Transparent Code

    The script loads under 10KB gzipped, outperforming bulkier rivals. Full event tracking remains performant even on low-end devices. Source code for the client-side tracker is public on GitHub, allowing audits. Pricing transparency matches: flat monthly rates based on event volume, cancellable anytime without overages. (58 words)

Plausible Analytics

  • Cookievrij privacy-tracking

    Geen PII/cookies — geaggregeerde EU-data. Voordelen: direct AVG-conform zonder consent, bezoekersvertrouwen, geen boetes.

  • Lichtgewicht, snel script

    75× kleiner dan GA, realtime dashboard. Verbetert SEO/snelheid, lage CO₂-voetafdruk — bruikbare inzichten eenvoudig.

  • Geavanceerde inzichten en integraties

    Doelen/funnels/omzet/segmenten; GSC/WordPress. Diepe analyse zonder complexiteit.