Insights vs Publytics

Vergelijk Insights en Publytics op mogelijkheden, rechtsgebied, waarborgen en geschiktheid voor Europese kopers.

Beide vermeld als alternatief voor: Fathom Analytics, Google Analytics, Matomo

Gemarkeerde rijen verschillen tussen de twee producten.

Insights vs Publytics: Overzicht
KenmerkLogo: InsightsInsightsLogo: PublyticsPublytics
Land van herkomstAustriaItaly
CategorieWeb AnalyticsWeb Analytics
Open sourceJaNee
Self-hostedNeeNee
Samenvatting

Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase).

Cookieless web analytics SaaS for digital publishers: unsampled real-time and historical metrics, multi-site Network views, GA import, and EU-hosted measurement from an Italian company.

Tags
privacygdpranalyticsopen-sourcecookie-freefirebase
privacygdprweb-analyticscookielesspublishersreal-time

Insights

  • Cookie-Free Tracking

    Insights requires no cookies, eliminating the need for intrusive consent banners that can deter up to 20% of visitors from engaging further. Page views log automatically, capturing basics like visit duration and exit pages, all anonymized. This keeps sites faster and user-friendly while providing actionable data. (62 words)

  • Custom Event and User Flow Tracking

    Developers can track interactions precisely: form submissions, video plays, scrolls past thresholds. The Insights.js library enables flexible event payloads, building detailed user journeys. Unlike basic privacy tools, it handles complex web apps, showing sequences from landing to conversion without personal identifiers. Documentation includes code samples for common setups. (68 words)

  • Built-In GDPR Compliance

    No IP storage, no personal data retention—Insights sidesteps common pitfalls that led to fines against Google Analytics users. It complies with GDPR, CCPA and PECR out of the box. Transparency reports detail exact data points collected, and Firebase sub-processors handle only anonymized loads. European hosting via Austrian firm ensures data stays in compliant jurisdictions. (72 words)

  • Lightweight and Transparent Code

    The script loads under 10KB gzipped, outperforming bulkier rivals. Full event tracking remains performant even on low-end devices. Source code for the client-side tracker is public on GitHub, allowing audits. Pricing transparency matches: flat monthly rates based on event volume, cancellable anytime without overages. (58 words)

Publytics

  • Real-Time Monitoring

    Publytics shows live pageviews, unique visitors, and top pages minute-by-minute, with options for 1-, 5-, or 30-minute spans. No sampling ensures exact counts, unlike GA4's estimates. Publishers spot traffic spikes from social shares or breaking news instantly, aiding quick editorial responses.

  • Customizable Dashboards and Reports

    Users build reports with standard or custom metrics like author tags or categories. Filter tables via a query builder for SQL-like precision. Export as PDF or CSV without limits. Multi-site networks combine data from up to 20 sites (Business plan), revealing group trends.

  • Historical Data Import and Long-Term Storage

    Pull in GA4 or other data to maintain continuity. Plans retain 5-10 years or unlimited history. Compare periods, track growth over decades, and analyze geographies down to cities. Custom events track CTAs, while UTM parameters monitor campaigns.